How to set eCommerce business goals in 2023

How to set eCommerce business goals in 2023

Happy New Year! Welcome to 2023 🙂 

I hope you enjoyed some kind of break over the holiday period and were able to switch off from your business for a while, it’s so important. If you didn’t, take the time now to schedule in some down time in the next month to avoid burnout. 

Before we jump in to setting goals for 2023, it’s important to reflect on 2022 and the goals you set at the start of the year. Quite often we get so caught up in chasing the next goal or milestone that we forget to stop and see just how far we’ve come.

Look back at your stats for the 2022 period and write down everything you improved on in the 12 months from increase in social media followers, email subscribers and of course sales.

Goal setting – it’s one of those things where I kind of cringe when I see the words! Like oh great another chance to write down some big goal that won’t come through or set an unrealistic New Years Resolution! Did you know that January 13 is National Quitters Day – so named because it’s the day most people are likely to quit their New Years Resolution! 

So when I say goal setting I’m talking about working out exactly what you need to do in your business this year to move the needle and get you to where you’d like to be. So in a little under 12 months time when you’re reviewing 2023 you’re smiling, nodding and ticking off your list, thinking hell yeah I did it! 

Now make no mistake, I’m not saying you have to think small, not at all. What I am saying is you need to have a plan behind your goals – because goals without action are just wishes but when you make goals around what you really want for you, for your business, your family, your life and have clear action steps to follow well that’s where the magic happens.

Working out what you want

One of the hardest parts of goal setting can actually be working out what it is you want. 

I want you to think about your typical week, what it looked like last year and now what you want it to look like this year. 

Think about  tasks that you don’t enjoy, that you may be able to start outsourcing this year. How would it feel to remove those from your week? What else can you change? Do you want to start later? Finish earlier? Have a day off? This year I’m starting with taking Friday afternoons off to spend with my little one to have a mummy daughter afternoon. I want to transition to taking the whole day off when I can. 

Thinking about all the things you want to do, or not do, what will it take to make that happen? Write down all the steps you need to take, what you’ll need to outsource, or what new systems you’ll need to implement. 

Profit over revenue any day

My mum has always said “money equals choices” and she’s so right. If you have money in your business, you can choose to outsource tasks, pay yourself more, hire people to work so you can take a day off, pay for software that will save you time or hire a cleaner so you can spend your time off doing things you enjoy. 

So let’s talk about financial goals. So often we’re guided by what we see around us and pluck arbitrary numbers like “I want a 6-figure business” or even a 7 figure business. But honestly your profit, and what you get to pull out of the business at the end of the day is far more important than how much you turn over. 

One of my best friends said to me recently, she turned over more than $600,000  last year… Now most of us would be so happy to do that. But when you lift the curtain that meant for her juggling lots of clients, lots of staff, multiple projects, all in the same year she had a baby. I know first hand it was a super stressful year for her and what did she take home at the end of the day for all the hard work she put in… $20,000.  

Now I don’t know about you but for $20,000 I’d rather just work at McDonalds a few days a week and not have any responsibility at all. So if you’re like my friend and perhaps things looked great last year until you worked out how much YOU actually earned, not your business. Then like I said to her, it’s time to cut down on expenses – go at those with a chainsaw until you cut them all right back. The longer we’re in business the more expenses creep in. We sign up to a great new software, we hire staff to do things and then perhaps hire more we didn’t need. Or as things change we don’t adjust our expenses to accommodate the changes. 

Now the biggest thing you need to do if this sounds familiar to you is forgive yourself.

My first year in business I lost over $100,000. The money wasn’t even mine – it was my mum’s divorce settlement which she leant me to start my business. Sure we had a lot of fun, as she likes to remind me – and now we call it my university degree – BUT it hurt like hell losing that kind of money and my confidence took a huge hit. 

So if you’re struggling with any kind of money mindset issues I’m a huge fan of Denise Duffield Thomas’s book “Get Rich, Lucky Bitch” it’s all about money mindset, specifically for women in business. This book was absolutely life changing for me and got me out of my funk when I needed it most. 

Another great book if you’re looking to take control of your finances this year is Profit First by Mike Michalowicz. 

Take a listen to my Podcast Episode with Master Profit First accountant Jodi Porteous on how to implement this into your eComm business. 

How much do you actually need to make?

For me I used to always think I wanted to make a million dollars a year.. Sounds great doesn’t it? But this year what I’ve done is work out exactly how much I want in my pay each week. I calculated how much I need to pay my mortgage (allowing for more interest rate rises), how much I need to pay my bills each week, and then how much I wanted left over to have the freedom to do the grocery shopping, buy petrol and then eat out if we want to, take my little one to do something fun or GASP enjoy a date night! Then I want to be able to save for a holiday each year. Once I worked this all out I realised I don’t need to make a million dollars at all to live the life that I want.

Next I put together a spreadsheet for budgeting. I calculated all the expenses in my business, so I know exactly what it costs me each day, week, month and year to run it. I include all my software, internet, insurance, subscriptions, staff costs, website, advertising everything. 

You want to include things like Shopify, Klaviyo, ad spend, and scheduling software you use, packaging, stock costs, printing, stationary, insurance, photoshoots – everything you can think of. List all of these under operational expenses. 

Download your free workbook here

Then in line with the profit first model I also allow for the tax that needs to come out for annual business tax and the PAYG tax for staff and GST for BAS. I then put in the owner drawings – which is going to be my wage. 

You can then put in your estimated income each day, week, month and year based on 2022 sales. 

This is all in a Google spreadsheet so I then duplicate the sheet and do another version based on what I want the numbers to be in 2023. So the first sheet may only allow you to pull a wage of $2,000 a month, but if you want $5,000 a month then write that in there. Change all the expenditure to what you want it to be. You may increase some things like staff costs if you’ll need to hire some help to grow, or decrease some costs if there are some subscriptions you can get rid of. 

Then, if we’re increasing all the outgoings we’re going to need to increase the incoming so this is where we start to increase the sales until we can cover the desired expenses. Remember if you’re increasing sales, you may need to increase your advertising budget to the same percentages to suit.

Now you should have a more accurate picture of exactly how much you need to bring in, to reach your desired wage. This is your revenue goal for 2023. 

So write down your revenue goal for the business, and your owner drawings goal – your wage.

Key Metric Goals

Next we use my free eCommerce calculator to see what we need to do to get there. If you haven’t got a copy of my free eCommerce calculator yet you can grab it now.

Start by inputting your real data for 2022. 

You’ll include your average monthly website traffic, your average conversion rate and your average order value.

Then the yearly revenue should be close to what you did in 2022. 

Now comes the fun part, we start to change these stats until we reach the desired yearly revenue for 2023. This is the business revenue, not your income.

Website Conversion Rate

Start with the website conversion rate – this is the number of people who visit your website who go on to make a purchase. If your conversion rate is under 2% then the first thing I want you to do is increase it to 2% – as that is really the baseline for where you need to get it. If it’s between 2-3% then increase it to 3% as that’s an achievable goal. Now if your conversion rate is already at 3% or above this is quite healthy, and although you may be able to make a small increase (maybe aim for 10%), your focus should be more on getting more traffic and increasing your average order value as your conversion rate means your business is ready to scale. 

So how much did changing your conversion rate change your yearly revenue? If that’s gotten you to where you need to be then that’s your primary focus for the start of 2023. 

See what happens to this example when I change the conversion rate from 1.5% to 2%.

Average Order Value

The next thing to adjust is your average order value. You want to get this to a minimum $50 if you can to have the best success with paid advertising, which is how you can start to scale your business. If it’s under $50 this needs to be a focus for your goals. If it’s already over $50 see what increasing it by $10 or $20 does to your yearly revenue. Pretty cool hey? You can make a dramatic difference to your bottom line simply by getting each customer to spend that little bit more.

See the increased revenue when I put the average order value up $20. It generates an extra $24,000 a year in revenue.


To make up the rest of the gap between the current yearly revenue showing and your goal revenue, increase your monthly traffic until you get there. There’s no limit on how much you can increase that as there are lots of ways to drive traffic to your website, and you can use paid ads to send as much traffic as you need.

Keep in mind though you don’t want to start spending money on traffic until your conversion rate is at 2% and your average order value at least $50. 

Now if I wanted to hit a goal revenue of $500,000 for this business I would need to increase the traffic to 20,850 visitors per month.

Publish your metric goals

Now you’ve got the calculator spitting out your goal yearly revenue it’s time to write down those goals in the workbook. So fill in:

“In 2023 I want to get my conversion rate to X”.

“I want to increase my average order value to $X” and 

“I want to increase my monthly traffic to X”.   

Now each of these things: increasing your conversion rate, your average order value and your website traffic I’ve covered in other blog posts and podcast episodes.  I also cover them in depth in the eComm Ignitor program. 

Related training:

Podcast: How to turn your website visitors into customers

Podcast: How to drive more traffic to your website

Podcast: How to get your customers to spend more

Blog: How to turn your website visitors into customers

Blog: Increase your conversion rate with these 5 onsite must haves

Blog: Ditch the default for better conversions

Blog: How to drive more traffic to your website

Blog: How to get your customers spending more

Blog: Facebook ads outsource or learn to DIY?

Mini course: 4 Keys to eCommerce Growth

So use this training to help you create your goals, and your action tasks around each goal. For instance if you want to increase your average order value and decide having a bundle is your best plan then your action item will to be to implement the bundle on your website.  

If you want to increase your traffic you may want to start posting more consistently on Instagram and that could be one of your goals. Make it specific like I will post 3 times per week on Instagram including one reel. Or if you’re at 2% conversion rate it may be time for you to implement a Facebook ad strategy so that could be a goal for you.

Action Items

Now once you’ve written out all your goals you need to put some timelines against the action items, otherwise you won’t get very far if you leave it until the last day of the year to do them! 

I recommend focusing on the next 90 days rather than the whole year and working towards achieving everything you can in those 90 days. This will really kick start your 2023 and give you the best results for the whole year.

I hope this has helped to you get clear on your goals for 2023 and what you need to do to make them happen. 

And if you’re really serious about taking 2023 to the next level and achieving those goals and you want my help I’ll be running a live 12 week eComm Ignitor program from February where you’ll get weekly live calls with me to answer all your questions and make sure you implement the training so be sure to join the waitlist to find out all the details and get a super special saving when it goes live.

Let me know in the comments which metric is your focus for the next 90 days?

Written by Karyn Parkinson

Karyn (“with a Y!”) Parkinson is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation.

Through her eCommerce marketing agency Unstoppable eCommerce and on-the-pulse membership eComm Club, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams. 

eComm Ignitor – Your questions answered

eComm Ignitor – Your questions answered

eComm Ignitor® is our signature training program to help online store owners to scale to 6-figure+ businesses. It includes all the key elements you need to create a holistic marketing strategy and always know what to focus on next. It’s designed to eliminate your overwhelm and give you a clear plan with simple to follow step-by-step instructions and next level support.

You can find out more and register here.

I’ve had a few questions come through around the course, what’s included and how it’s delivered so I have answered them for you below.

Q: Why did you create this course?

A: I built this course to teach emerging online store owners how to play on a level playing field with the big guys, showing you how to cut through in a busy world of social media and stand out online.

Q: How is the content delivered?

A: The course is hosted in Kajabi, an online portal that you will log into. Each module has videos, workbooks, and (where applicable) templates and screen-share explainer/demo videos. The videos are pre-recorded, and you can watch them as often as you like at whatever pace suits your learning style.

Q: Is there any support?

A: You get 3 months of free access to eComm Club which includes a private student group with Karyn and her team of Unstoppable Mentors, weekly live calls, and quarterly planning workshops to support you along your journey. 

Q: How much time will I need to invest in the course?

A: This is a self-paced 8-module course, which includes both no-fluff video lessons and tactical action steps in each phase. Some alumni have gotten through the material in a matter of weeks, and others have continued to chip away alongside their day job and/or family obligations. I recommend giving yourself at least a few hours a week if you want to do one module per week. 

Q: Is there a payment plan?

A: There sure is! Instead of paying in one lump sum, you can pay in 3 monthly payments of $747. All dollar amounts listed are in AUD and include GST for Australian residents.

Q: How long do I have access to the content?

A: You have access to the learning portal with all the video recordings and supporting documentation, including future updates for the life of the program. The course is self-paced, and you can access the modules and lessons as many times as you like, whenever you like.

Q: Which eCommerce website platforms do you cover?

A: Most of the course content is relevant regardless of which website platform you are using. However, we demonstrate pixel setup and Facebook catalogue integration in the most commonly used platforms: Shopify, and WordPress with WooCommerce.

Q: What if I need help to implement some of the things you recommend?

A: Our screen-shares and step-by-step guides are usually exactly what you’re looking for in terms of step-by-step instructions for the setup you need to do. However, if you simply don’t have the capacity to do it yourself (photography for example), we do have a list of trusted providers we can put you in touch with. We also have 1:1 sessions available to purchase with our mentors if you need a little extra support.

If you have any questions of your own I haven’t answered please feel free to reach out at

The importance of packaging

The importance of packaging

Right now eCommerce is booming! August 2021 was the biggest month for Australia Post EVER, surpassing even Christmas last year! So while you may be running off your feet, or seeing a nice little increase it’s important to maintain your standard of quality, especially your packaging.

So why is packaging so important? 

Customer Experience

Yesterday I received 2 parcels in the mail, one was some tile samples and the other was a sparkly pink skirt I had been waiting for! I was obviously far more excited for my sparkly skirt! I’d been watching this brand on Instagram for ages, they have a range of fun, bright coloured clothing. One of those brands that makes you want to buy something just because it looks so fun! So although I had been a long time follower, this was my first time purchasing from them and I was excited! 

Then when the parcels arrived I first opened the tiles, they were in a cute branded brown box with a big pink sticker on it “Instagram Story your unboxing @tilecloud”. How clever is that? Right before you even open it they are encouraging you to whip out your phone and start filming their brand and products. Then on opening they had beautiful custom printed tissue paper and I could tell everything was wrapped with care. It also included a discount code for my order and some tips on planning my tile project. It was a really nice parcel to open even though it was just samples, I enjoyed the experience.

Now the package I was waiting for…. I expected it to come in really bright packaging as the brand is all about bright colours, but much to my surprise, and disappointment, it came in a black plastic postage bag. Now as an environmentally conscious consumer, this was the first disappointment.

Inside the skirt was wrapped in yet another plastic bag with a printed picking slip. It was clear this was either drop shipped or sent from a 3PL without much care.

I was going to write there was nothing else in the bag, however upon further inspection today when I picked it up for the photo I found 2 postcards inside, one with their returns policy and one had info about their business and a coupon for my next order. These were nice, but I didn’t notice them when I first opened the parcel yesterday.


Now don’t get me wrong, the skirt was awesome! They delivered on their promise, I purchased the skirt and they sent it to me, but I was left feeling very underwhelmed by the experience of receiving it. What I had perceived was a fun, bright brand delivered dull and boring plastic packaging with no pizazz! 

With so many people in lockdown we are looking to online shopping to fill the void of going to the shops and getting our retail therapy. When your customers receive their parcel you want them to have a great experience. Nice packaging, a handwritten note and maybe even a surprise as simple as a lollypop can make the experience of receiving their parcel enjoyable, which makes them want to do it again!  

Opening a nice eCommerce parcel is like opening a birthday present to yourself! It makes us feel special and we want to repeat the experience.


This year Christmas shopping in person will be harder than ever for most of the country.. Instead of hitting the shops many people will be heading online to purchase for their friends and family. I want my friends to have that great experience from the parcel I send them, I certainly wouldn’t send them anything from the shop above – even though they may like the product.

So by offering a beautifully presented product you straight away put your best foot forward for people to think of giving that experience to someone else. Whenever I receive a great parcel I always make note that it would be a great gift for someone.

To make it even easier for people to use your store for gift giving, be sure to offer direct to recipient shipping with gift wrapping and a personalised message. Even if a store has a great product and nice packaging, I’m not going to waste money and resources shipping the product to me just so I can then wrap it and ship it on to my friend. I want something easy that I can just write the message and the store takes care of the rest. 

You can install a gift wrapping app on your website to make this process simple. 

I recently received a beautiful gift delivered straight from the store she purchased it from. It not only included a handwritten card with my friend’s message, but also a handwritten note from the business owner as well as an extra card and postcard as a surprise gift. The package came in a beautiful pink box and was sent in a biodegradable pink bag – very on brand!

User Generated Content

User generated content (content created by your customers) is great for building trust for your brand and provides you with free content for your socials.

When your customer receives their parcel is the perfect time to encourage them to take a photo or video and post it to their socials, tagging you. You can include a postcard, swing tag or sticker like TileCloud encouraging people to tag you. I recommend going one step further and incentivising them with a competition. 

They obviously like your product as they just purchased it so enticing them with the chance to win more, or a gift voucher is a great way to get them to go to the effort of posting. They will likely also put more thought into the quality of their photo or video.

Consider how much it would cost you for a lifestyle photoshoot each month. For the cost of a product or a gift voucher, I recommend at least $50, you can get a whole lot of customer photos and save yourself the cost.

Scratch does this very well. They are a subscription dog food company and if you post a photo of your dog with their delivery and tag them you could win your next box free (approx $80 value so worth the effort). They offer a weekly competition, however you could do monthly. 

It’s resulted in heaps of great customer pics like these.

Reduce Refunds

In order to reduce returns you can use your packaging to reinforce that your customer has made a good decision with their purchase. All the great info you told them in the lead up to their sale, on your socials and on your website can be mentioned again on your packaging. 

Scratch also does this well reminding the dog parent that the food is ethically sourced, fresher and grain free – all on the shipping box before they open it.

So hopefully this has you thinking about how your products are received. 

If you’re not sure where to start think about:

  • Sending parcels in a branded box or biodegradable bag
  • Using custom branded tissue paper rather than plastic bags (Try
  • Include a thank you note 
  • Include a surprise such as a lolly or small product
  • Included something to encourage consumer generated content
  • Include a note such as “Think your friend would love this? We can ship your gifts direct and offer gift wrapping with a personalised note”



Oh sh*t this page doesn’t exist!

Our tech may have blundered but to be honest, it’s likely a human error (yep, my company is run by humans).

You may be able to find what you’re looking for with the links below. 

Or send me an email and a real person will get back to you.

Karyn x

Mental Health for business owners

Mental Health for business owners

Today is  R U OK day, although we really should be asking each other this question every day, not just today.

Australians spent $50.46 Billion online in 2020 up 57% year-on-year and this year continues to grow. Australia Post just employed 4,000 additional people to keep up with demand and will be delivering on weekends for the rest of the year. You could say there’s no better time to have an online store. 

However, despite all the amazing figures, it’s also the hardest time to have an online store, especially if you’re stuck in lockdown. 

Juggling a business, home-schooling kids, supporting your family and being isolated from the ones you love is bloody tough and I know many of you are feeling the effects.

What many people don’t know is that I first started working for myself because I was suffering from depression and anxiety and could no longer work for someone else. I needed to do something that could still make me an income even if I couldn’t get out of bed some days. The freedom and flexibility of working for myself has certainly had many other benefits over the years, but this is what kicked off my entrepreneurial journey back in 2011. 

I’m here to tell you it’s OK not to be OK. It’s OK to reach out for support and it’s OK to say no to things you just can’t take on right now.

If you are your business and you wear all the hats then your business relies on you to succeed. Your business can only thrive if you look after yourself, and give yourself a break when you need it. As they say, you can’t pour from an empty cup.

It’s OK to take a break

If you aren’t coping right now, it’s OK to take a break. The country feels you and people understand it can’t always be business as usual. Your community, the right people, will understand if you need to put orders on hold for a while so you can look after yourself and your mental health. Trust me, it’s more important than any sale. 

There are a few ways to do this – you can be completely honest and communicate with your customers that the store is closing for a little while so you can take some RnR. Or if you’re just taking a short amount of time, such as a week, you can just make the shipping expectations clear so they know things will be a bit longer than usual. Taking a short break now, may stop you from having to take a much longer break later.

Find Your Community

Thanks to the internet, we can be more connected than ever, even though we are apart. Megan and I run this business together yet haven’t seen each other for nearly 2 years. Since we last caught up we’ve both had babies! 

We run a free Facebook group, Unstoppable eCommerce Entrepreneurs which is a safe space for online store owners to connect, learn and support each other. Sometimes just finding other people who are on the same journey as you can help. There may also be local community groups you can join online and who knows maybe one day you can even catch up with them in real life! 

Take time for yourself

Self care almost seems like a bit of a buzz word these days, but it really is so important. I know the idea of taking time for yourself can seem impossible if you’re homeschooling and juggling your business but even just an hour a week where you just do something for you can make a huge difference. Take a bath, read a book, meditate, whatever helps you rejuvenate. 

Turn off notifications

When you’re stressed, a phone buzzing with notifications of things you have to do only adds to your stress. Turn off your social media and email notifications and just make time to check them once a day. This will help you get into a routine and stop them interrupting you all through the day.

Checking your emails at set times during the day will also stop you having to put out fires all day long. I recommend checking them when you start your work for the day (not when you first wake up) and again in the afternoon. Avoid checking them all day long.

Exercise + eat healthy

It’s a vicious cycle that when we don’t feel great we start to go without the things that help us most – we skip that walk and we start turning to bad food (I know I do!). A healthy diet and exercise however is crucial for maintaining your mental and physical health. Try to go for a walk every day, even if it’s just around the block – the fresh air will do you a world of good.

Seek help

There is lots of help available if you are struggling, so please don’t go it alone. Beyond Blue has developed a program ‘NewAccess’ specifically for business owners. It’s a free and confidential mental health support service available to anyone aged 18 or over who owns a small business, from any industry including sole traders. You can find out more at

From personal experience if you’re feeling down, or just not quite right please see your doctor. Life really can be so much better when you treat your mental health like you would any other illness.

If you are struggling and need help right now you can contact Beyond Blue on 1300 22 46 36 or Lifeline on 13 11 14.

Check in with others

Check in on your friends and family, send them a message, a fun photo or give them a call. Let them know you are thinking of them and help them find support if they need it. 



Oh sh*t this page doesn’t exist!

Our tech may have blundered but to be honest, it’s likely a human error (yep, my company is run by humans).

You may be able to find what you’re looking for with the links below. 

Or send me an email and a real person will get back to you.

Karyn x

5 interviews with online store owners you don’t want to miss

5 interviews with online store owners you don’t want to miss

Over the past few months, we talked to a few successful online store owners we know about their journey from launching their businesses, how they dealt with struggles, and how they grew their brands.

We’re going to share them with you today, in case you missed them.

1. Idea to Online Store with Nic McClanachan

In this episode, we chat with Nic McClanachan, the founder of Dot on a Sock, an eCommerce business that sells socks with colour coded dots on the sole that makes them easy to find & simple to match. She shares how she turned a personal pain point into an opportunity, how she took her business off the ground, and did all of this (as a mum of 3 and running 2 other successful businesses) during the peak of the COVID lockdowns!

2. From Floundering to Happy Dancing With Christine Law From the Outdoor Table

In one of our recent podcasts, we invite Christine Law from The Outdoor Table to share how she grew her business to the point where it’s now starting to attract corporate interest. She also walks us through the steps she took to grow her business to where it is now and talks about the opportunities that have come her way… and how she made sure she was ready to seize them when they did.

3. ​​From Side Hustle to Main Hustle with Colleen from Ride Proud Clothing

We first met Colleen three years ago, when she joined the first round of Ignitor. Since then, her business has doubled in revenue and even found success in other countries.

She reveals what her business was like at the beginning and the steps she took to grow it. She also offers advice based on her own experiences of running an online clothing store. Click here to listen to the full episode.

4. Business Growth in Covid Times with Sarah from Glimmer Gear

In this episode, Sarah Lovison from Glimmer Gear Australia shares her journey from deciding whether to go into liquidation and close up shop to tripling her monthly revenue and launching a second business that sold out of stock in just three months!

She also shares how she went from attending 30 expos a year to growing her online store that now, she doesn’t have to attend a single one.

5. Influencer Marketing with Corbin from Three Warriors

We talk to Founder and CEO of Three Warriors, Corbin Halliday, about how he has used influencers to grow his brand from a little side-hustle to now having seven full-time employees.

He also shares how he approaches influencers, the red flags to look out for, how to measure the number of sales an influencer generates, why he doesn’t like the word “influencer” and why this mindset has been key to his success and how he has gained exposure from some of the world’s most famous celebrities – without paying a cent. Listen to the full episode here.


So there you have it – 5 great guest episodes with thriving online store owners that we don’t want you to miss.

Comment and let us know which one was your favourite.

Megan Winter

Megan is an inspiring, brilliant and fun digital marketer and has worked with some of the fastest-growing eCommerce brands in the world.

Megan loves helping purpose-driven online store owners to make more income and achieve more impact. 

3 things successful online store owners have

3 things successful online store owners have

Over the last few months we’ve spoken to some really inspirational online store owners on our podcast. And I’ve noticed something they all have in common… today I’m going to break down what these successful (but totally ordinary) humans have in common. 

It can be easy to put successful eCommerce entrepreneurs up on a pedestal and say things like “they got lucky”  or “they are smarter / better / luckier / older / younger / blah..blah..blah than me”  but I want to assure you that every single successful online store owner we’ve worked with (and we’ve worked with some pretty big ones) all have the same fears and doubts as you do. They are just humans, just like you. But they do have a few key factors in common and I’m going to break it down for you… 

First, let me introduce the 3 amazing eCommerce entrepreneurs we’ve spoken to recently and a little about their journey. 

Sarah from Glimmer Gear went from seriously considering folding her business and walking away from it all… to not only turning her business around but also launching a second online store and selling out of stock. 

Colleen went from taking a leap of faith and used money that should have been in her super fund to start her own business as a side hustle… to growing her online store to the point where she’s quit her day job. 

Corbin went from working 3 jobs to fund his online start up… to now employing 7 people and having his product used by major celebrities around the world. 

So, what do these 3 very different people have in common? 

1. They don’t complain. 

In fact, I don’t think I’ve ever heard them complain once. Sure, they have ups and downs, just like any business owner. But when they are talking about their downs, they state facts and metrics… not feelings and stories. 

2. They DO. THE. WORK. 

These are three of the most focused humans I’ve worked with. They learn – then do. They don’t get distracted with fluff. They simply roll up their sleeves and do the work. 

3. They ask for help. 

It’s all well and good saying they do the work… but knowing what work to do is even more essential than the work itself. Digging a hole in the wrong place can be pretty annoying! They ask for help from those who’ve been where they are now. They ask other successful online store owners and all of them joined eComm Ignitor. Hot tip – don’t waste time asking people for directions to places they’ve never been. Ask those who are at least one step ahead of you. 


You can listen to the podcast interviews with Sarah, Corbin and Sarah here: 

Click here to listen to Sarah’s podcast episode 

Click here to listen to Colleen’s podcast episode

Click here to listen to Corbin’s podcast episode

Leave a comment and let us know how Sarah, Colleen and Corbin have inspired you.

Megan Winter

Megan is an inspiring, brilliant and fun digital marketer and has worked with some of the fastest-growing eCommerce brands in the world.

Megan loves helping purpose-driven online store owners to make more income and achieve more impact.