Ep. 23 – Business Growth in Covid Times with Sarah from Glimmer Gear

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Let’s face it – the Covid-19 pandemic has hit all sorts of businesses and it seems like up and coming brands are finding it harder and harder to push through. As it turns out, businesses can thrive – with the right strategy.

Today, we chat with Sarah Lovison from Glimmer Gear Australia about her journey from deciding whether to go into liquidation and close up shop to tripling her monthly revenue and launching a second business that sold out of stock in just three months!

She also shares how she went from attending 30 expos a year to growing her online store that now, she doesn’t have to attend a single one.

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

Episode Highlights

  1. Sarah’s journey and turning point [02:45]
  2. How Covid impacted Sarah’s business [4:29]
  3. How Karyn & Megan’s teachings have helped Sarah’s positivity [06:37] 
  4. Jumping in, creating a personable brand and taking action [08:11]
  5. The transition from deciding to liquidate to where Sarah’s business is now [09:51]
  6. Use past learnings to create a successful business quicker [13:36]
  7. What is a ‘conversion rate’ and why is it a big deal? [15:38]
    1. Changes Sarah made to their site to increase conversion rate [16:19]
    2. Setting up email sequences [19:16]
  8. What a-day-in-a-life looks like for Sarah now [20:36]
  9. Her ideal day (and next steps) [23:51]
  10. Hot-tip for people with overflowing emails [26:13]
    1. A minor downfall of growing businesses (email-wise) [27:02]
  11. Sarah’s advice for those starting their own brand or business [28:02]
  12. Why people should take the Ignitor Course [30:39]

Link Mentioned

  1. Visit Glimmer Gear Australia


Sarah Lovison is the Sole Director at Essayelle Holdings T/as ActiveEquip Glimmer Gear Australia, with a goal of keeping runners and athlete’s safe.

She has also started mentoring people who are starting their own business or are struggling with an established one after finishing the Unstoppable eCommerce Ignitor Course.

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Binge Listen

Ep. 34 – Bricks & Mortar to Online Store With Karen Wagner From Verde

Ep. 34 – Bricks & Mortar to Online Store With Karen Wagner From Verde

Karen tells us how she navigated Verde’s transition into an online store and the challenge of having a myriad of products. We talk about the advantages of identifying key products and selling unbranded products, highlighting the importance of constantly testing, measuring, and tweaking your website.

Ep. 33 – Social Enterprise eCommerce With Heather Rayside From for Dignity

Ep. 33 – Social Enterprise eCommerce With Heather Rayside From for Dignity

In today’s episode, Heather Rayside, the founder of For Dignity, joins us on the show to talk about her social enterprise. She is one of our Ignitor students, and she went through “reverse culture shock” after spending 8 years in Vietnam. Now, she uses her online store to empower women and support her cause.