eCommerce Business Tools
eCommerce tools and providers to help you grow a profitable eCommerce business.
The following are tools and providers that I use or have vetted personally. They are tried and tested and work for my business.
Please do your own due diligence to see if they are a good fit for your business.
Full disclosure, some of these links are affiliate links, you can view my full affiliate disclaimer here but rest assured I only recommend quality products and providers that I know and trust.
Shopify
Website Platform
If you’re looking to set up an online store I hands down recommend Shopify. It’s the platform I use for creating eCommerce websites.
I love it as it’s easy to use and manage your own products and inventory. You can also use it for your brick & mortar store and adjust stock in real time as you sell it either in-store or online with their POS system.
It is super user friendly and allows you to create a beautiful, professional looking eCommerce website without any coding experience.
The platform can grow with you so there is no need to change software as your business grows.
If you’re serious about creating an eCommerce brand, don’t skimp on the website with any other platforms.
Klaviyo
Email Marketing
After trying so many, Klaviyo is my favourite email marketing software for an online store. Klaviyo integrates well with Shopify and Facebook and has all the features you need with a free plan available. They have abandoned cart emails set up out of the box and a built-in customisable website popup feature. Easily segment your audience to send targeted emails based on their interests and behaviours. You can create beautiful opt in forms and emails using Klaviyo with access to their large template library, they even have a Canva app so you can save images straight into your Klaviyo account. Not just an email tool, Klaviyo also offers website review software and SMS marketing.
Foundd Legal
Legal templates
When you’re selling online there are many legal requirements. Your website must have a Privacy Policy, Terms and Conditions, Shipping Policy, Returns and Refunds Policy and Cookie Policy.
If you’re looking to get legally legit, Foundd Legal offer an extensive range of legal templates specifically for eCommerce businesses. What I love is the templates are easy to use, and while legally sound, they’re not jam packed full of jargon your customers can’t understand.
I highly recommend their eCommerce Essentials Kit. You may also want to check out their Competition Terms and conditions template, Influencer Agreement, or Retail Agreement contract if you sell wholsale.
Bec Laut
Automations & Systems
If you’re ready to scale up your eCommerce business but you’re getting bogged down by software tech and not so savvy systems Bec Laut can help. With an accounting background Bec started her tech journey as one of Xero’s first employees in Australia. She now helps online retailers to streamline their operations and get the right tech in place to save time and money in their business.
If you have an existing brand and feel like you’re not making enough profit, book in an “Empower Hour” with Bec.
Manychat
Messaging Automation
Use automated chat messages to drive more sales on autopilot. Automatically respond to every customer’s message, without the need to monitor your inbox every hour. ManyChat connects with Instagram, Facebook and WhatsApp to automate your chat.
Save time with answers to FAQs, showcase product catalogues, automatically deliver codes, run a quiz, or train an AI assistant to talk with your customers and recommend products.
ManyChat is a powerful software that allows you to send people to your website, answer their questions right away where they are, and grow your email list.
Email By Design
Klaviyo done for you
If you want to use Klaviyo but would rather someone else set it up for you, I can highly recommend Annalise and her team at Email By Design. They are a Klaviyo Gold Partner and know the platform inside out backwards! They work with online stores to help set up and manage email automations and will have you set up and looking great in not time. For brands doing over $25k per month they also offer a done for you management service for regular broadcast emails.
Use code UNSTOPPABLE for a 10% discount on some services.
Metricool
Social Media Scheduling + Analytics
With so many scheduling tools available it can be hard to know which one to use. Metricool has fast become my favourite with it’s amazing features such as being able to schedule across multiple platforms at once, with tweaks to each one such as adding hashtags to your Instagram, but not your Facebook without having to schedule 2 seperate posts. They also provide great analytics such as when your audience is online across different platforms.
Use code UNSTOPPABLE to get a free month of Pro.
GoDaddy
Domain Host
GoDaddy is the world’s largest domain registrar. I use them to register my domain names which I then host on either Shopify or WPengine (depending on if it’s eCommerce or not).
It is always a good idea to have your domain and your website hosted by 2 different companies – so you don’t have all your eggs in one basket. GoDaddy don’t charge to point your domain to Shopify which is a great bonus!
I always recommend getting all the domains you can afford such as .com, .com.au and .au and redirect the others.
Creative Market
Social Media Templates + Web Icons
Creative market is like a digital candy store for entrepreneurs. It is full of amazing things like photos, fonts, graphics, templates, icons and event website themes all designed by other clever entrepreneurs who use the platform to sell through.
When you sign up for a free account you can access 6 free downloads each week. The items for sale are all very well priced and most come as templates you can edit.