One of the first things you need to do when you start your online store is to set your product pricing. This can often be a confusing and daunting task as your pricing sets the tone for your brand and your products. At the end of the day you’re running a business not...
Hone in on your message, get clear on your key brand value proposition and FAB points. Then repeat, repeat, repeat.
Your website has one simple job to do: tell me exactly what it is you sell and pique my interest enough to look around. There are so many important elements that your website needs to have and it can seem overwhelming to know what to start with. Start here.
Improving your conversion rate by just a little can have a huge impact on your bottom line. Here are 5 onsite must-haves your online store needs to improve conversion rate.
When you start an online store you are opening yourself up to negative comments and trolls. This is just the price of admission. It’s how you choose to deal with it that matters. Let’s discover how to deal with negative comments and trolls without negatively affecting your online store.
Increasing the conversion rate of your online store can dramatically impact the revenue and profit you make. Let’s look at these 5 tech checks and free tools to improve your conversion rate.
Building trust is one of the most important things you can do when looking to boost your online store’s conversion rate. If you are wanting to increase your conversion rate on your website, here are 5 ways to intentionally build trust and give your customers reasons to trust you enough to buy from you.
Our eComm Ignitor graduates are pretty remarkable. They are grounded, incredibly diligent, purpose-driven humans who run their businesses with heart. And they have great stories to tell.
We are excited to introduce you to eComm Ignitor alumni Gina Galvin from KitMaii
“Plan your work and work your plan” – American Author, Napoleon Hill.
One of the most important elements of running a successful online store is to make sure your content converts and the best way to make sure your content is connecting with your audience is to plan it in advance.
Not only will this free up time for you to focus on other key areas of your business, it will also allow you to reflect on what’s working and what’s not.
Plan, create and schedule your content for the month ahead now.
Here are some key dates for August 2020 that you can leverage and build your content around.
The experience people have in a store, influences their assumptions about the products sold in that store. If they have a high-quality experience, they assume the products in the store are high quality too. This goes for online stores too.
eComm Ignitor alumni are pretty amazing. They are hard-working, action-taking, purpose-driven humans. And they have great stories to tell. Like Wendy from Kulture, let’s get to know her a little better…
If you’re like most entrepreneurs, you aren’t as organised as you’d like to be when it comes to the end of the financial year, so this is the perfect time to take stock of your accounting practices and make sure you’re on top of everything going into the new financial year.
Social media is a big deal for online stores. It’s a way of communicating with customers and attracting new customers and well as repeat purchases.
BLM – We spent the week learning, listening and leaning in and here’s what we learnt
We’re talking dream boards. Now there are dreams and there are goals. Our dreams are our desires and goals are how we go about making our dreams a reality. Let’s get clear on your dreams and how to make them come true.
So you’re looking to start an online store but aren’t sure if your product idea has legs or not? We give you our tips on validating your product before launching your business.
Content is critical to the success of your online store because it helps you align with your audience, build a solid relationship with them and stay top of mind. And, when done strategically it drives sales, facilitates collaborations and opens the door to all kinds of opportunities.
Today (Wednesday 20th May here in Australia) Facebook has launched Facebook Shops. A new tool for businesses which allows them to set up a shop to sell via both Facebook and Instagram from today with Messenger and WhatsApp to follow. Shops were in the pipeline but...
Linen clothing ethically made in Australia for women of today who value human life and our beautiful earth.
Let us lift the hood and give you a sneak peek into our current Facebook Ad results.
We knew that the little cha-ching sound of a purchase would spark confidence & optimism for online store owners. While we were there we observed these opportunities to improve.
April 22, 2020 marks 50 years of Earth Day. The theme for Earth Day this year is climate action. Let’s look at some Unstoppable eCommerce brands who are doing their bit to help the planet on Earth Day – and every day.
If you run an online store, no matter what size, you need to think about the environmental impact your packaging is making. Here are some ideas to reduce your environmental footprint.
When we first spoke to Tracey she had no trouble selling her products at the markets – she just couldn’t replicate that over to her online store. Look at her now!
If you sell a product, having an online store is no longer a nice to have, it’s a must-have. Everything you need to build your online store and start selling now – with zero out of pocket costs to you. And you don’t need to be techy at all.
The events of the past few months have had a huge impact on businesses around the world. If your business income has been affected there are some new initiatives which may assist. Below is some of the assistance available. These are links to external websites we do...
eCommerce will experience a net-positive effect in the long run, however, the rules of the game are going to change and the online marketplace is going to be detoxed.
April Fools Day is a great opportunity to go a little crazy, have a little fun and be a bit silly. A word of warning though. The backlash from a poorly executed April Fools Day campaign is no joke.
We aren’t going to sugar coat it. Times are tough. But what we are going to do is remain positive and focus on the things that we can control. We have committed to leading with light during this unprecedented hectic time. Here are 5 ways you can access help.
In this guide we illuminate proactive, positive actions you can take to strengthen your business now, and into the future.
Let’s have a look at the key dates in April for you to plan your content around.
We’ve done over 200 online store website audits and we see the same mistakes coming up again and again. Here are the top 5 mistakes people make on their online store.
When you compete on price it’s a very fast race to the bottom. Competing to be the lowest-priced retailer is a fool’s game. One we don’t want to play.
Getting new customers is essential for the growth of your online store. Someone who has never purchased from you before is literally taking a leap of faith that your product is as good as you say it is. So how do we get them to buy?
Content is one of the most important elements of running a successful online store. Don’t leave your content to chance. Plan, create and schedule your content for the month ahead now.
When it comes to your customers, it’s really important to understand the difference between a quick win and a long term game plan. And why online store owners need both. The first thing we need to understand is the lifetime value of your customers.
We are challenging online store owners to get creative this Valentines Day and do something different.
Let's take a look at how to prepare your eCommerce business for February. Preparing for February seems crazy, I'm still coming to terms with the fact we're in January already! As we start to get over the festive season hangover and move towards making our goals for...
Sales get a bad name when people are pushed into buying something they don’t want or need. And I agree, that’s bad. And gross. And just, no. But how to do you sell more on your online store without feeling gross?
The average abandon cart rate is 68%. This may seem high to you, but once you understand that it’s just part of the eComm game, you can look at what to do to decrease your abandon cart rate and get more sales on your website.
As business owners, we genuinely care and we don’t want to be insensitive in a time of crisis. So how do we continue on with our business when so many are suffering?
As I write this Australia is on fire. People are losing their homes, sadly some have lost their lives and our wildlife is being burnt alive, some species perhaps to extinction. It’s a disaster zone and people are scared, angry and devastated. 5.9 million hectares...
As we move into a new year and a new decade we wanted to let you know our intentions and plans.
Whether you’re an avid reader or looking for a book to kickstart your learning library, here are 5 books by women I respect, admire and have learned a lot from that you might enjoy.
Why do some Facebook™ Ad accounts do well, and some don’t? There are a lot of moving parts that all need to work together to ensure Facebook™ Ads success. These are the 5 pillars we use for Facebook™ Ads success.
Know how important good copy is to the success of your online store – but feeling like you have writers block? Use these tips to overcome the overwhelm.
When running ads of any kind, you want to match your messaging to where people are in their buying journey and what stage they are at in the eComm funnel. Let’s show you how.
It takes a lot of time, effort and money to get someone to make a purchase so it’s really important to maximise every sale you achieve. Bundles are a great way to do this.
Creating and scheduling your content in batches is a great way to ensure your content is published in line with your strategy, and you don’t miss a post just because you’re busy.
It’s easy to mistake persistence, discipline, dedication and sacrifice for talent. Layne is regarded as the most successful female surfer in history. But here’s the kicker. That’s not just because she’s a talented surfer…
One of the most common questions we get is around shipping. Shipping costs are one of your biggest expenses, and one of the top reasons people don’t buy. So should you offer free shipping?
Once people become aware you exist and show interest in what you sell, they need more information in order to make a decision whether to purchase or not.
I know many ad guys who know their way around Facebook Ads manager but have no clue about marketing or advertising. Similarly, I know lots of marketing and advertising people who think Facebook ads are just a fad.
Email marketing is still as strong as ever. If done strategically, proactively and elegantly it can produce a massive return on investment.
Facebook Ads are a tool and like any tool, the results will vary depending on the users’ ability to understand and use the tool. So, how do you stop leaving money on the table and start getting results from Facebook Ads?
We all have the same amount of time. It’s how we use it that’s important. I share my tips and tools on what I do in regards to time management and how to get stuff done.
What is an Unauthorised Audit? In our Facebook group we run weekly live website audits where we review eCommerce sites and give suggestions on how they can improve their conversion rate and overall user experience. However, we decided to do something a little...
I have seen people waste thousands of dollars on marketing strategies and Facebook Ads and email campaigns set up by people who don’t have the experience or know-how needed to use the tools to their advantage.
Scale your online store today by adopting these 5 strategies.
So you’re ready to start selling your products online? Follow these 8 steps to setup your online store the right way, the first time.
Are you building your house on borrowed land? If you sell on Amazon, Etsy, Ebay or other third-party marketplaces, you could be.
The exact strategy I used to sell 70 units in 1 day, for a new product, with $0 ad-spend and zero stock
Access the full strategy and debrief of how we turned an idea into a successful eCommerce store.
By increasing your website conversion rate by just a fraction of a percent it can make a huge increase to your bottom line.
Successful marketing is simply delivering the right message, to the right people, at the right time, with the right invitation or offer.
Learn how to develop a content strategy that delivers consistent, magnetic and engaging content.
Email works. Let us show you how you can sell more on your online store by mastering your email strategy.
Most people say they hate numbers. And this is usually because they don’t know how powerful mastering your numbers can be.