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How to set your product pricing

How to set your product pricing

One of the first things you need to do when you start your online store is to set your product pricing. This can often be a confusing and daunting task as your pricing sets the tone for your brand and your products.  At the end of the day you’re running a business not...

The 3 second test to see if your website is doing it’s job

The 3 second test to see if your website is doing it’s job

Your website has one simple job to do: tell me exactly what it is you sell and pique my interest enough to look around. There are so many important elements that your website needs to have and it can seem overwhelming to know what to start with. Start here.

How to deal with trolls and unjustified negative comments

How to deal with trolls and unjustified negative comments

When you start an online store you are opening yourself up to negative comments and trolls. This is just the price of admission. It’s how you choose to deal with it that matters. Let’s discover how to deal with negative comments and trolls without negatively affecting your online store.

5 ways to boost trust and get more people to buy from you

5 ways to boost trust and get more people to buy from you

Building trust is one of the most important things you can do when looking to boost your online store’s conversion rate. If you are wanting to increase your conversion rate on your website, here are 5 ways to intentionally build trust and give your customers reasons to trust you enough to buy from you.

Student Feature: Gina from Kit Maii

Student Feature: Gina from Kit Maii

Our eComm Ignitor graduates are pretty remarkable. They are grounded, incredibly diligent, purpose-driven humans who run their businesses with heart. And they have great stories to tell.

We are excited to introduce you to eComm Ignitor alumni Gina Galvin from KitMaii

Planning your content for August 2020

Planning your content for August 2020

“Plan your work and work your plan” – American Author, Napoleon Hill.

One of the most important elements of running a successful online store is to make sure your content converts and the best way to make sure your content is connecting with your audience is to plan it in advance.

Not only will this free up time for you to focus on other key areas of your business, it will also allow you to reflect on what’s working and what’s not.

Plan, create and schedule your content for the month ahead now.

Here are some key dates for August 2020 that you can leverage and build your content around.

5 accounting mistakes online store owners make and how to avoid them

5 accounting mistakes online store owners make and how to avoid them

If you’re like most entrepreneurs, you aren’t as organised as you’d like to be when it comes to the end of the financial year, so this is the perfect time to take stock of your accounting practices and make sure you’re on top of everything going into the new financial year.

Creating your own dream board

Creating your own dream board

We’re talking dream boards. Now there are dreams and there are goals. Our dreams are our desires and goals are how we go about making our dreams a reality. Let’s get clear on your dreams and how to make them come true.

4 tips to validate your product idea

4 tips to validate your product idea

So you’re looking to start an online store but aren’t sure if your product idea has legs or not? We give you our tips on validating your product before launching your business.

Compliance check list every online store needs

Compliance check list every online store needs

There are a few policies you need to have on your website to make sure you have all the legal stuff sorted: Laws, regulations and standards, Insurance, Terms of service, A privacy policy, Shipping policy, Returns policy.

How to batch content for your online store like a pro

How to batch content for your online store like a pro

Content is critical to the success of your online store because it helps you align with your audience, build a solid relationship with them and stay top of mind. And, when done strategically it drives sales, facilitates collaborations and opens the door to all kinds of opportunities.

Facebook launches Shops

Facebook launches Shops

Today (Wednesday 20th May here in Australia) Facebook has launched Facebook Shops. A new tool for businesses which allows them to set up a shop to sell via both Facebook and Instagram from today with Messenger and WhatsApp to follow.  Shops were in the pipeline but...

Unstoppable Tracey from Natural Approach

Unstoppable Tracey from Natural Approach

When we first spoke to Tracey she had no trouble selling her products at the markets – she just couldn’t replicate that over to her online store. Look at her now!

Assistance Available For Your Small Business Right Now

Assistance Available For Your Small Business Right Now

The events of the past few months have had a huge impact on businesses around the world. If your business income has been affected there are some new initiatives which may assist. Below is some of the assistance available. These are links to external websites we do...

5 ways we are supporting our community

5 ways we are supporting our community

We aren’t going to sugar coat it. Times are tough. But what we are going to do is remain positive and focus on the things that we can control. We have committed to leading with light during this unprecedented hectic time. Here are 5 ways you can access help.

Content planning for March 2020

Content planning for March 2020

Content is one of the most important elements of running a successful online store. Don’t leave your content to chance. Plan, create and schedule your content for the month ahead now.

How to prepare your eCommerce business for February 2020

How to prepare your eCommerce business for February 2020

Let's take a look at how to prepare your eCommerce business for February. Preparing for February seems crazy, I'm still coming to terms with the fact we're in January already! As we start to get over the festive season hangover and move towards making our goals for...

Business in a crisis: business as usual?

Business in a crisis: business as usual?

As business owners, we genuinely care and we don’t want to be insensitive in a time of crisis. So how do we continue on with our business when so many are suffering?

Business In A Crisis: How To Help

Business In A Crisis: How To Help

As I write this Australia is on fire. People are losing their homes, sadly some have lost their lives and our wildlife is being burnt alive, some species perhaps to extinction. It’s a disaster zone and people are scared, angry and devastated.  5.9 million hectares...

5 must-read books

5 must-read books

Whether you’re an avid reader or looking for a book to kickstart your learning library, here are 5 books by women I respect, admire and have learned a lot from that you might enjoy.

The 5 Pillars of Successful Facebook Ads

The 5 Pillars of Successful Facebook Ads

Why do some Facebook™ Ad accounts do well, and some don’t? There are a lot of moving parts that all need to work together to ensure Facebook™ Ads success. These are the 5 pillars we use for Facebook™ Ads success.

Sell More on Your Online Store with Bundles

Sell More on Your Online Store with Bundles

It takes a lot of time, effort and money to get someone to make a purchase so it’s really important to maximise every sale you achieve. Bundles are a great way to do this.

Lessons from Layne Beachley

Lessons from Layne Beachley

It’s easy to mistake persistence, discipline, dedication and sacrifice for talent. Layne is regarded as the most successful female surfer in history. But here’s the kicker. That’s not just because she’s a talented surfer…

Should I Offer Free Shipping?

Should I Offer Free Shipping?

One of the most common questions we get is around shipping. Shipping costs are one of your biggest expenses, and one of the top reasons people don’t buy. So should you offer free shipping?

Tell More to Sell More

Tell More to Sell More

Once people become aware you exist and show interest in what you sell, they need more information in order to make a decision whether to purchase or not.

Email Is Not Dead

Email Is Not Dead

Email marketing is still as strong as ever. If done strategically, proactively and elegantly it can produce a massive return on investment.

Stop leaving money on the table with Facebook Ads

Stop leaving money on the table with Facebook Ads

Facebook Ads are a tool and like any tool, the results will vary depending on the users’ ability to understand and use the tool. So, how do you stop leaving money on the table and start getting results from Facebook Ads?

How I Manage My Time and Get Shit Done

How I Manage My Time and Get Shit Done

We all have the same amount of time. It’s how we use it that’s important. I share my tips and tools on what I do in regards to time management and how to get stuff done.

Unauthorised Audit: Milkman Grooming Co

Unauthorised Audit: Milkman Grooming Co

What is an Unauthorised Audit? In our Facebook group we run weekly live website audits where we review eCommerce sites and give suggestions on how they can improve their conversion rate and overall user experience. However, we decided to do something a little...

Facebook Ads Don’t Work

Facebook Ads Don’t Work

I have seen people waste thousands of dollars on marketing strategies and Facebook Ads and email campaigns set up by people who don’t have the experience or know-how needed to use the tools to their advantage.