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Achieving your goals without excuses

Achieving your goals without excuses

If you’re like most people, you’ve set yourself big goals but something always gets in the way of you achieving them. In this article, I’m going to share the major ah-ha moment that helped me so you can start achieving your goals too.

How to set your product pricing

How to set your product pricing

One of the first things you need to do when you start your online store is to set your product pricing. This can often be a confusing and daunting task as your pricing sets the tone for your brand and your products.  At the end of the day you’re running a business not...

How to deal with trolls and unjustified negative comments

How to deal with trolls and unjustified negative comments

When you start an online store you are opening yourself up to negative comments and trolls. This is just the price of admission. It’s how you choose to deal with it that matters. Let’s discover how to deal with negative comments and trolls without negatively affecting your online store.

5 ways to boost trust and get more people to buy from you

5 ways to boost trust and get more people to buy from you

Building trust is one of the most important things you can do when looking to boost your online store’s conversion rate. If you are wanting to increase your conversion rate on your website, here are 5 ways to intentionally build trust and give your customers reasons to trust you enough to buy from you.

Student Feature: Gina from Kit Maii

Student Feature: Gina from Kit Maii

Our eComm Ignitor graduates are pretty remarkable. They are grounded, incredibly diligent, purpose-driven humans who run their businesses with heart. And they have great stories to tell.

We are excited to introduce you to eComm Ignitor alumni Gina Galvin from KitMaii

Planning your content for August 2020

Planning your content for August 2020

“Plan your work and work your plan” – American Author, Napoleon Hill.

One of the most important elements of running a successful online store is to make sure your content converts and the best way to make sure your content is connecting with your audience is to plan it in advance.

Not only will this free up time for you to focus on other key areas of your business, it will also allow you to reflect on what’s working and what’s not.

Plan, create and schedule your content for the month ahead now.

Here are some key dates for August 2020 that you can leverage and build your content around.

Creating your own dream board

Creating your own dream board

We’re talking dream boards. Now there are dreams and there are goals. Our dreams are our desires and goals are how we go about making our dreams a reality. Let’s get clear on your dreams and how to make them come true.

How to batch content for your online store like a pro

How to batch content for your online store like a pro

Content is critical to the success of your online store because it helps you align with your audience, build a solid relationship with them and stay top of mind. And, when done strategically it drives sales, facilitates collaborations and opens the door to all kinds of opportunities.

Facebook launches Shops

Facebook launches Shops

Today (Wednesday 20th May here in Australia) Facebook has launched Facebook Shops. A new tool for businesses which allows them to set up a shop to sell via both Facebook and Instagram from today with Messenger and WhatsApp to follow.  Shops were in the pipeline but...

5 ways we are supporting our community

5 ways we are supporting our community

We aren’t going to sugar coat it. Times are tough. But what we are going to do is remain positive and focus on the things that we can control. We have committed to leading with light during this unprecedented hectic time. Here are 5 ways you can access help.

Content planning for March 2020

Content planning for March 2020

Content is one of the most important elements of running a successful online store. Don’t leave your content to chance. Plan, create and schedule your content for the month ahead now.

Business In A Crisis: How To Help

Business In A Crisis: How To Help

As I write this Australia is on fire. People are losing their homes, sadly some have lost their lives and our wildlife is being burnt alive, some species perhaps to extinction. It’s a disaster zone and people are scared, angry and devastated.  5.9 million hectares...

5 must-read books

5 must-read books

Whether you’re an avid reader or looking for a book to kickstart your learning library, here are 5 books by women I respect, admire and have learned a lot from that you might enjoy.

The 5 Pillars of Successful Facebook Ads

The 5 Pillars of Successful Facebook Ads

Why do some Facebook™ Ad accounts do well, and some don’t? There are a lot of moving parts that all need to work together to ensure Facebook™ Ads success. These are the 5 pillars we use for Facebook™ Ads success.

Lessons from Layne Beachley

Lessons from Layne Beachley

It’s easy to mistake persistence, discipline, dedication and sacrifice for talent. Layne is regarded as the most successful female surfer in history. But here’s the kicker. That’s not just because she’s a talented surfer…

Should I Offer Free Shipping?

Should I Offer Free Shipping?

One of the most common questions we get is around shipping. Shipping costs are one of your biggest expenses, and one of the top reasons people don’t buy. So should you offer free shipping?

Tell More to Sell More

Tell More to Sell More

Once people become aware you exist and show interest in what you sell, they need more information in order to make a decision whether to purchase or not.

Email Is Not Dead

Email Is Not Dead

Email marketing is still as strong as ever. If done strategically, proactively and elegantly it can produce a massive return on investment.

Unauthorised Audit: Milkman Grooming Co

Unauthorised Audit: Milkman Grooming Co

What is an Unauthorised Audit? In our Facebook group we run weekly live website audits where we review eCommerce sites and give suggestions on how they can improve their conversion rate and overall user experience. However, we decided to do something a little...

Facebook Ads Don’t Work

Facebook Ads Don’t Work

I have seen people waste thousands of dollars on marketing strategies and Facebook Ads and email campaigns set up by people who don’t have the experience or know-how needed to use the tools to their advantage.