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Business In A Crisis: How To Help

Business In A Crisis: How To Help

As I write this Australia is on fire. People are losing their homes, sadly some have lost their lives and our wildlife is being burnt alive, some species perhaps to extinction. It’s a disaster zone and people are scared, angry and devastated.  5.9 million hectares...

5 must-read books

5 must-read books

Whether you’re an avid reader or looking for a book to kickstart your learning library, here are 5 books by women I respect, admire and have learned a lot from that you might enjoy.

Lessons from Layne Beachley

Lessons from Layne Beachley

It’s easy to mistake persistence, discipline, dedication and sacrifice for talent. Layne is regarded as the most successful female surfer in history. But here’s the kicker. That’s not just because she’s a talented surfer…

Should I Offer Free Shipping?

Should I Offer Free Shipping?

One of the most common questions we get is around shipping. Shipping costs are one of your biggest expenses, and one of the top reasons people don’t buy. So should you offer free shipping?

Tell More to Sell More

Tell More to Sell More

Once people become aware you exist and show interest in what you sell, they need more information in order to make a decision whether to purchase or not.

Email Is Not Dead

Email Is Not Dead

Email marketing is still as strong as ever. If done strategically, proactively and elegantly it can produce a massive return on investment.

Unauthorised Audit: Milkman Grooming Co

Unauthorised Audit: Milkman Grooming Co

What is an Unauthorised Audit? In our Facebook group we run weekly live website audits where we review eCommerce sites and give suggestions on how they can improve their conversion rate and overall user experience. However, we decided to do something a little...

Facebook Ads Don’t Work

Facebook Ads Don’t Work

I have seen people waste thousands of dollars on marketing strategies and Facebook Ads and email campaigns set up by people who don’t have the experience or know-how needed to use the tools to their advantage.