Having your finger on the pulse with regards to your numbers is essential to having a successful business. So instead of focusing on the metrics that don’t matter, focus on these that do.
Winners and losers have the same goals. Surely, every Olympic athlete has the same goal of winning a gold medal. But only one person in each event actually achieves their goal. So… if the goal itself is not the defining factor. What is?
One of our recent campaigns provides evidence that creative messaging paired with clever deliverability can indeed produce outstanding results. This campaign generated $1.3 million in direct revenue from an expenditure of $41,000, which is a return on ad spend of 32,000%. Let us show you what we did.
Setting up FAQ messages for your costumes to access via your Facebook page makes life easier for your customers and for you.
People are busy, time poor and have short attention spans. Not only that, people are inherently lazy. We want the best result from the least amount of effort. Always. Here are 3 ways you can take this concept and put it into action to sell more on your online store.
After you’ve collected emails from prospective customers, it’s important to maintain regular contact and stay front of mind. Let’s take a look at the types of emails you should be sending.
You work hard to build your email list, but once you’ve got them, what do you do with them? In this article we’re talking about how to nurture your email subscribers and turn them into customers
With every man and their dog asking for an email these days you have to be creative in how you ask for them. We look at ideas for how to get someone excited to give you their email.
Business should not be a place where dickheads are tolerated. But sadly in a lot of businesses, it’s still pretty common to encounter dickheads. And they are usually in very senior positions. So we have a no dickheads policy. Here’s what that means.
Chances are you’ve read some of the blogs published here on our website, but did you know we’ve also featured as guest experts on other blogs include AfterPay, Xero and Business Chicks. Here’s where to find them… just in case you missed it.
Let me explain why you are not clear enough on who your customer avatar is and what you can do about it to sell more on your online store.
Here’s the latest on the iOS 14.5 Update and how it affects Facebook ads.
Here are 3 rules of success for every online store owner – trusting it’s exactly what you need to hear today.
Start with the end in mind but don’t be afraid to do the unscalable to accelerate the growth of your business. Uncover insights, create sticky relationships and go one step further to make people smile and leave a lasting memory. Do the unscalable and I promise, you will discover some magic.
This might be the best product description I’ve ever seen. Let me show you why and how you can use this to create your own memorable copy to sell more on your online store.
In a recent podcast we discussed trolls and how if you have an online store, you may have encountered trolls or at least some negative comments along the way. We’ve had a few people ask us “how do I ban someone from my page?” so let us show you!
Here’s a look at the benchmarks we use to determine whether investing in your own knowledge vs outsourcing Facebook Ads is the way to go.
There are a few key elements that our most successful Facebook Ads clients have in common. Let us share them with you so you can see how you might improve your Facebook ads results too.
If your creative doesn’t get people to stop scrolling and get curious, they will scroll straight past you and never return. Let’s look at 8 thumb-stopping creative your customers will love.
There are so many tools out there, it’s hard to know which ones to trust. Let me share with you the tools we use and recommend to grow your online store.
You plan, prepare and promote your offer, expecting the sales to roll in. If you get it right, they will. But if they don’t there are usually 3 reasons for this. Let us tell you what they are.