Free Training
People adding to cart but not purchasing? Here’s how to improve your abandon cart rate
The average abandon cart rate is 68%. This may seem high to you, but once you understand that it’s just part of the eComm game, you can look at what to do to decrease your abandon cart rate and get more sales on your website.
Business in a crisis: business as usual?
As business owners, we genuinely care and we don’t want to be insensitive in a time of crisis. So how do we continue on with our business when so many are suffering?
Business In A Crisis: How To Help
As I write this Australia is on fire. People are losing their homes, sadly some have lost their lives and our wildlife is being burnt alive, some species perhaps to extinction. It’s a disaster zone and people are scared, angry and devastated. 5.9 million hectares...
Calling our shot for 2020
As we move into a new year and a new decade we wanted to let you know our intentions and plans.
5 must-read books
Whether you’re an avid reader or looking for a book to kickstart your learning library, here are 5 books by women I respect, admire and have learned a lot from that you might enjoy.
The 5 Pillars of Successful Facebook Ads
Why do some Facebook™ Ad accounts do well, and some don’t? There are a lot of moving parts that all need to work together to ensure Facebook™ Ads success. These are the 5 pillars we use for Facebook™ Ads success.
Know copy is important but feeling stuck? 5 tips to get overcome writer’s block.
Know how important good copy is to the success of your online store – but feeling like you have writers block? Use these tips to overcome the overwhelm.
How to use Facebook Ads to Deliver the Right Message to the Right People
When running ads of any kind, you want to match your messaging to where people are in their buying journey and what stage they are at in the eComm funnel. Let’s show you how.
Sell More on Your Online Store with Bundles
It takes a lot of time, effort and money to get someone to make a purchase so it’s really important to maximise every sale you achieve. Bundles are a great way to do this.
How to Schedule on Instagram (with beautiful line spacing)
Creating and scheduling your content in batches is a great way to ensure your content is published in line with your strategy, and you don’t miss a post just because you’re busy.
Lessons from Layne Beachley
It’s easy to mistake persistence, discipline, dedication and sacrifice for talent. Layne is regarded as the most successful female surfer in history. But here’s the kicker. That’s not just because she’s a talented surfer…
Should I Offer Free Shipping?
One of the most common questions we get is around shipping. Shipping costs are one of your biggest expenses, and one of the top reasons people don’t buy. So should you offer free shipping?
Tell More to Sell More
Once people become aware you exist and show interest in what you sell, they need more information in order to make a decision whether to purchase or not.
The Principles of Successful Marketing & Advertising Haven’t Changed
I know many ad guys who know their way around Facebook Ads manager but have no clue about marketing or advertising. Similarly, I know lots of marketing and advertising people who think Facebook ads are just a fad.
Email Is Not Dead
Email marketing is still as strong as ever. If done strategically, proactively and elegantly it can produce a massive return on investment.
Stop leaving money on the table with Facebook Ads
Facebook Ads are a tool and like any tool, the results will vary depending on the users’ ability to understand and use the tool. So, how do you stop leaving money on the table and start getting results from Facebook Ads?
How I Manage My Time and Get Shit Done
We all have the same amount of time. It’s how we use it that’s important. I share my tips and tools on what I do in regards to time management and how to get stuff done.
Unauthorised Audit: Milkman Grooming Co
What is an Unauthorised Audit? In our Facebook group we run weekly live website audits where we review eCommerce sites and give suggestions on how they can improve their conversion rate and overall user experience. However, we decided to do something a little...
Facebook Ads Don’t Work
I have seen people waste thousands of dollars on marketing strategies and Facebook Ads and email campaigns set up by people who don’t have the experience or know-how needed to use the tools to their advantage.
5 ways to scale your eCommerce store today
Scale your online store today by adopting these 5 strategies.
8 steps to a successful online store
So you’re ready to start selling your products online? Follow these 8 steps to setup your online store the right way, the first time.
Amazon, Etsy, Ebay or Shopify? How to decide which platform to use
Are you building your house on borrowed land? If you sell on Amazon, Etsy, Ebay or other third-party marketplaces, you could be.
The exact strategy I used to sell 70 units in 1 day, for a new product, with $0 ad-spend and zero stock
Access the full strategy and debrief of how we turned an idea into a successful eCommerce store.
10 Ways to increase your website conversion rate
By increasing your website conversion rate by just a fraction of a percent it can make a huge increase to your bottom line.
How to sell more on your online store by mastering your messaging
Successful marketing is simply delivering the right message, to the right people, at the right time, with the right invitation or offer.
How to create & distribute engaging content to sell more on your online store
Learn how to develop a content strategy that delivers consistent, magnetic and engaging content.
Scale your business using email
Email works. Let us show you how you can sell more on your online store by mastering your email strategy.
10 eCommerce metrics you must track & measure
Most people say they hate numbers. And this is usually because they don’t know how powerful mastering your numbers can be.
