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Compliance check list every online store needs
There are a few policies you need to have on your website to make sure you have all the legal stuff sorted: Laws, regulations and standards, Insurance, Terms of service, A privacy policy, Shipping policy, Returns policy.
How to batch content for your online store like a pro
Content is critical to the success of your online store because it helps you align with your audience, build a solid relationship with them and stay top of mind. And, when done strategically it drives sales, facilitates collaborations and opens the door to all kinds of opportunities.
Facebook launches Shops
Today (Wednesday 20th May here in Australia) Facebook has launched Facebook Shops. A new tool for businesses which allows them to set up a shop to sell via both Facebook and Instagram from today with Messenger and WhatsApp to follow. Shops were in the pipeline but...
Student Feature: Helen, Love Linen
Linen clothing ethically made in Australia for women of today who value human life and our beautiful earth.
A sneak peek into our facebook ad campaigns
Let us lift the hood and give you a sneak peek into our current Facebook Ad results.
We purchased from 30 online stores – here’s what we learned
We knew that the little cha-ching sound of a purchase would spark confidence & optimism for online store owners. While we were there we observed these opportunities to improve.
Products, packaging and practices that are good for the planet
April 22, 2020 marks 50 years of Earth Day. The theme for Earth Day this year is climate action. Let’s look at some Unstoppable eCommerce brands who are doing their bit to help the planet on Earth Day – and every day.
Eco-friendly packaging options for your online store
If you run an online store, no matter what size, you need to think about the environmental impact your packaging is making. Here are some ideas to reduce your environmental footprint.
Unstoppable Tracey from Natural Approach
When we first spoke to Tracey she had no trouble selling her products at the markets – she just couldn’t replicate that over to her online store. Look at her now!
Quick, easy & free setup: everything you need to start an online store today
If you sell a product, having an online store is no longer a nice to have, it’s a must-have. Everything you need to build your online store and start selling now – with zero out of pocket costs to you. And you don’t need to be techy at all.
Assistance Available For Your Small Business Right Now
The events of the past few months have had a huge impact on businesses around the world. If your business income has been affected there are some new initiatives which may assist. Below is some of the assistance available. These are links to external websites we do...
How covid-19 will affect eCommerce + how to survive the shakeup
eCommerce will experience a net-positive effect in the long run, however, the rules of the game are going to change and the online marketplace is going to be detoxed.
April Fools campaign inspiration & some key dos and don’ts
April Fools Day is a great opportunity to go a little crazy, have a little fun and be a bit silly. A word of warning though. The backlash from a poorly executed April Fools Day campaign is no joke.
5 ways we are supporting our community
We aren’t going to sugar coat it. Times are tough. But what we are going to do is remain positive and focus on the things that we can control. We have committed to leading with light during this unprecedented hectic time. Here are 5 ways you can access help.
The complete guide for online stores to thrive during uncertain times
In this guide we illuminate proactive, positive actions you can take to strengthen your business now, and into the future.
Planning your content for April 2020
Let’s have a look at the key dates in April for you to plan your content around.
Top 5 mistakes online store websites make & what we recommend instead
We’ve done over 200 online store website audits and we see the same mistakes coming up again and again. Here are the top 5 mistakes people make on their online store.
Are your prices on your online store too low?
When you compete on price it’s a very fast race to the bottom. Competing to be the lowest-priced retailer is a fool’s game. One we don’t want to play.
How to get more new customers to buy from your online store
Getting new customers is essential for the growth of your online store. Someone who has never purchased from you before is literally taking a leap of faith that your product is as good as you say it is. So how do we get them to buy?
Content planning for March 2020
Content is one of the most important elements of running a successful online store. Don’t leave your content to chance. Plan, create and schedule your content for the month ahead now.
What is the lifetime value of your customers – and how to improve it
When it comes to your customers, it’s really important to understand the difference between a quick win and a long term game plan. And why online store owners need both. The first thing we need to understand is the lifetime value of your customers.
Why Your Valentines Day Campaign Sucks
We are challenging online store owners to get creative this Valentines Day and do something different.
How to prepare your eCommerce business for February 2020
Let's take a look at how to prepare your eCommerce business for February. Preparing for February seems crazy, I'm still coming to terms with the fact we're in January already! As we start to get over the festive season hangover and move towards making our goals for...
Want to sell more on your online store – but don’t want to be salesy?
Sales get a bad name when people are pushed into buying something they don’t want or need. And I agree, that’s bad. And gross. And just, no. But how to do you sell more on your online store without feeling gross?
People adding to cart but not purchasing? Here’s how to improve your abandon cart rate
The average abandon cart rate is 68%. This may seem high to you, but once you understand that it’s just part of the eComm game, you can look at what to do to decrease your abandon cart rate and get more sales on your website.
Business in a crisis: business as usual?
As business owners, we genuinely care and we don’t want to be insensitive in a time of crisis. So how do we continue on with our business when so many are suffering?
Business In A Crisis: How To Help
As I write this Australia is on fire. People are losing their homes, sadly some have lost their lives and our wildlife is being burnt alive, some species perhaps to extinction. It’s a disaster zone and people are scared, angry and devastated. 5.9 million hectares...
Calling our shot for 2020
As we move into a new year and a new decade we wanted to let you know our intentions and plans.
5 must-read books
Whether you’re an avid reader or looking for a book to kickstart your learning library, here are 5 books by women I respect, admire and have learned a lot from that you might enjoy.
The 5 Pillars of Successful Facebook Ads
Why do some Facebook™ Ad accounts do well, and some don’t? There are a lot of moving parts that all need to work together to ensure Facebook™ Ads success. These are the 5 pillars we use for Facebook™ Ads success.
Know copy is important but feeling stuck? 5 tips to get overcome writer’s block.
Know how important good copy is to the success of your online store – but feeling like you have writers block? Use these tips to overcome the overwhelm.
How to use Facebook Ads to Deliver the Right Message to the Right People
When running ads of any kind, you want to match your messaging to where people are in their buying journey and what stage they are at in the eComm funnel. Let’s show you how.
Sell More on Your Online Store with Bundles
It takes a lot of time, effort and money to get someone to make a purchase so it’s really important to maximise every sale you achieve. Bundles are a great way to do this.
How to Schedule on Instagram (with beautiful line spacing)
Creating and scheduling your content in batches is a great way to ensure your content is published in line with your strategy, and you don’t miss a post just because you’re busy.
Lessons from Layne Beachley
It’s easy to mistake persistence, discipline, dedication and sacrifice for talent. Layne is regarded as the most successful female surfer in history. But here’s the kicker. That’s not just because she’s a talented surfer…
Should I Offer Free Shipping?
One of the most common questions we get is around shipping. Shipping costs are one of your biggest expenses, and one of the top reasons people don’t buy. So should you offer free shipping?
Tell More to Sell More
Once people become aware you exist and show interest in what you sell, they need more information in order to make a decision whether to purchase or not.
The Principles of Successful Marketing & Advertising Haven’t Changed
I know many ad guys who know their way around Facebook Ads manager but have no clue about marketing or advertising. Similarly, I know lots of marketing and advertising people who think Facebook ads are just a fad.
Email Is Not Dead
Email marketing is still as strong as ever. If done strategically, proactively and elegantly it can produce a massive return on investment.
Stop leaving money on the table with Facebook Ads
Facebook Ads are a tool and like any tool, the results will vary depending on the users’ ability to understand and use the tool. So, how do you stop leaving money on the table and start getting results from Facebook Ads?
How I Manage My Time and Get Shit Done
We all have the same amount of time. It’s how we use it that’s important. I share my tips and tools on what I do in regards to time management and how to get stuff done.
Unauthorised Audit: Milkman Grooming Co
What is an Unauthorised Audit? In our Facebook group we run weekly live website audits where we review eCommerce sites and give suggestions on how they can improve their conversion rate and overall user experience. However, we decided to do something a little...
Facebook Ads Don’t Work
I have seen people waste thousands of dollars on marketing strategies and Facebook Ads and email campaigns set up by people who don’t have the experience or know-how needed to use the tools to their advantage.
5 ways to scale your eCommerce store today
Scale your online store today by adopting these 5 strategies.
8 steps to a successful online store
So you’re ready to start selling your products online? Follow these 8 steps to setup your online store the right way, the first time.
Amazon, Etsy, Ebay or Shopify? How to decide which platform to use
Are you building your house on borrowed land? If you sell on Amazon, Etsy, Ebay or other third-party marketplaces, you could be.
The exact strategy I used to sell 70 units in 1 day, for a new product, with $0 ad-spend and zero stock
Access the full strategy and debrief of how we turned an idea into a successful eCommerce store.
10 Ways to increase your website conversion rate
By increasing your website conversion rate by just a fraction of a percent it can make a huge increase to your bottom line.
How to sell more on your online store by mastering your messaging
Successful marketing is simply delivering the right message, to the right people, at the right time, with the right invitation or offer.
How to create & distribute engaging content to sell more on your online store
Learn how to develop a content strategy that delivers consistent, magnetic and engaging content.
Scale your business using email
Email works. Let us show you how you can sell more on your online store by mastering your email strategy.
10 eCommerce metrics you must track & measure
Most people say they hate numbers. And this is usually because they don’t know how powerful mastering your numbers can be.
