5 interviews with online store owners you don’t want to miss

Over the past few months, we talked to a few successful online store owners we know about their journey from launching their businesses, how they dealt with struggles, and how they grew their brands.

We’re going to share them with you today, in case you missed them.

1. Idea to Online Store with Nic McClanachan

In this episode, we chat with Nic McClanachan, the founder of Dot on a Sock, an eCommerce business that sells socks with colour coded dots on the sole that makes them easy to find & simple to match. She shares how she turned a personal pain point into an opportunity, how she took her business off the ground, and did all of this (as a mum of 3 and running 2 other successful businesses) during the peak of the COVID lockdowns!

2. From Floundering to Happy Dancing With Christine Law From the Outdoor Table

In one of our recent podcasts, we invite Christine Law from The Outdoor Table to share how she grew her business to the point where it’s now starting to attract corporate interest. She also walks us through the steps she took to grow her business to where it is now and talks about the opportunities that have come her way… and how she made sure she was ready to seize them when they did.

3. ​​From Side Hustle to Main Hustle with Colleen from Ride Proud Clothing

We first met Colleen three years ago, when she joined the first round of Ignitor. Since then, her business has doubled in revenue and even found success in other countries.

She reveals what her business was like at the beginning and the steps she took to grow it. She also offers advice based on her own experiences of running an online clothing store. Click here to listen to the full episode.

4. Business Growth in Covid Times with Sarah from Glimmer Gear

In this episode, Sarah Lovison from Glimmer Gear Australia shares her journey from deciding whether to go into liquidation and close up shop to tripling her monthly revenue and launching a second business that sold out of stock in just three months!

She also shares how she went from attending 30 expos a year to growing her online store that now, she doesn’t have to attend a single one.

5. Influencer Marketing with Corbin from Three Warriors

We talk to Founder and CEO of Three Warriors, Corbin Halliday, about how he has used influencers to grow his brand from a little side-hustle to now having seven full-time employees.

He also shares how he approaches influencers, the red flags to look out for, how to measure the number of sales an influencer generates, why he doesn’t like the word “influencer” and why this mindset has been key to his success and how he has gained exposure from some of the world’s most famous celebrities – without paying a cent. Listen to the full episode here.


So there you have it – 5 great guest episodes with thriving online store owners that we don’t want you to miss.

Comment and let us know which one was your favourite.

Megan Winter

Megan is an inspiring, brilliant and fun digital marketer and has worked with some of the fastest-growing eCommerce brands in the world.

Megan loves helping purpose-driven online store owners to make more income and achieve more impact. 

eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.