Ep. 107 – How to troubleshoot your Facebook ads


When Facebook ads don’t perform as we’d like, sometimes it can be hard to know what’s going wrong. 

In this episode I’ve broken down the different stats to look at to see if the problem is with your ads, your website, your pricing or your tracking.

With so many variables it is important to deep dive into your stats so you know what’s working and what’s not.

Then you can optimise and keep going.

Facebook ads really can be an amazing tool for eCommerce brands once you have everything working to support them.

If you’d like help to make the most of your ads and amplify your results, be sure to join my for my live 5 Day Pathway to Profit Facebook Ad Challenge.


Episode Highlights

  1. How to troubleshoot Facebook Ads if things aren’t going as planned? (1:50)
  2. Soft Stats for Your Facebook Ads (2:08)
    1. CTR or click-through rate (2:22)
    2. CPC or cost per Click & CPM or cost per mention (2:34)
  3. Facebook Ads as an Auction Process (2:59)
  4. Check your conversion rate (6:14)
  5. Pricing issue (7:49) 
  6. Lifetime value of your customer (8:38)
  7. Pixel and Data (10:04)
  8. Test up the different creatives that you use (16:15)
  9. Tracking (16:46)

Link Mentioned:

eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.