Latest Episodes

Ep. 34 – Bricks & Mortar to Online Store With Karen Wagner From Verde

Ep. 34 – Bricks & Mortar to Online Store With Karen Wagner From Verde

Karen tells us how she navigated Verde’s transition into an online store and the challenge of having a myriad of products. We talk about the advantages of identifying key products and selling unbranded products, highlighting the importance of constantly testing, measuring, and tweaking your website.

Ep. 33 – Social Enterprise eCommerce With Heather Rayside From for Dignity

Ep. 33 – Social Enterprise eCommerce With Heather Rayside From for Dignity

In today’s episode, Heather Rayside, the founder of For Dignity, joins us on the show to talk about her social enterprise. She is one of our Ignitor students, and she went through “reverse culture shock” after spending 8 years in Vietnam. Now, she uses her online store to empower women and support her cause.

Ep. 31 – Idea to Online Store With Nic Mcclanachan From Dot on a Sock

Ep. 31 – Idea to Online Store With Nic Mcclanachan From Dot on a Sock

In today’s episode, we chat with Nic McClanachan who owns and operates dot on a sock, an eCommerce business that sells kids socks. She was able to transform a personal pain point into an opportunity, and she walks us through the steps she took to get her business off the ground.

Ep. 26 – How to create magnetic messaging

Ep. 26 – How to create magnetic messaging

Going to brick-and-mortar stores is a very sensory experience. Today, we explain what solid messaging can do for you. We’re going to help you up your brand and product messaging game so that you can evoke a similar experience for people who check out your online store.