3 things successful online store owners have

Over the last few months we’ve spoken to some really inspirational online store owners on our podcast. And I’ve noticed something they all have in common… today I’m going to break down what these successful (but totally ordinary) humans have in common. 

It can be easy to put successful eCommerce entrepreneurs up on a pedestal and say things like “they got lucky”  or “they are smarter / better / luckier / older / younger / blah..blah..blah than me”  but I want to assure you that every single successful online store owner we’ve worked with (and we’ve worked with some pretty big ones) all have the same fears and doubts as you do. They are just humans, just like you. But they do have a few key factors in common and I’m going to break it down for you… 

First, let me introduce the 3 amazing eCommerce entrepreneurs we’ve spoken to recently and a little about their journey. 

Sarah from Glimmer Gear went from seriously considering folding her business and walking away from it all… to not only turning her business around but also launching a second online store and selling out of stock. 

Colleen went from taking a leap of faith and used money that should have been in her super fund to start her own business as a side hustle… to growing her online store to the point where she’s quit her day job. 

Corbin went from working 3 jobs to fund his online start up… to now employing 7 people and having his product used by major celebrities around the world. 

So, what do these 3 very different people have in common? 

1. They don’t complain. 

In fact, I don’t think I’ve ever heard them complain once. Sure, they have ups and downs, just like any business owner. But when they are talking about their downs, they state facts and metrics… not feelings and stories. 

2. They DO. THE. WORK. 

These are three of the most focused humans I’ve worked with. They learn – then do. They don’t get distracted with fluff. They simply roll up their sleeves and do the work. 

3. They ask for help. 

It’s all well and good saying they do the work… but knowing what work to do is even more essential than the work itself. Digging a hole in the wrong place can be pretty annoying! They ask for help from those who’ve been where they are now. They ask other successful online store owners and all of them joined eComm Ignitor. Hot tip – don’t waste time asking people for directions to places they’ve never been. Ask those who are at least one step ahead of you. 


You can listen to the podcast interviews with Sarah, Corbin and Sarah here: 

Click here to listen to Sarah’s podcast episode 

Click here to listen to Colleen’s podcast episode

Click here to listen to Corbin’s podcast episode

Leave a comment and let us know how Sarah, Colleen and Corbin have inspired you.

Megan Winter

Megan is an inspiring, brilliant and fun digital marketer and has worked with some of the fastest-growing eCommerce brands in the world.

Megan loves helping purpose-driven online store owners to make more income and achieve more impact. 

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About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.