Shownotes

You’ve probably found yourself thinking before, things are slow, maybe I’ll go on sale?

But are you actually doing your brand more harm than good?

Today’s episode was prompted by a Facebook ad I recently saw from a brand promoting the fact they never go on sale. 

I’m talking about the pros and cons of sales and how you can revoke your brand if you’ve gone on sale too often.

Episode Highlights

1. Why Merry People won’t go on sale [00:57]
2. Reasons to not go on sale [03:40]
3. Things to do when on sale [08:24]
4. Grow your email list [13:01]

Links Mentioned

• eComm Ignitor Waitlist
• Message me on Instagram

Shownotes

Please excuse this short interruption to our regular schedule! This week is Facial Paralysis Awareness Week (yep, there’s a week for everything!) so I thought I would share my personal journey with Bell’s Palsy and how it affected me both personally and with my business.

I developed Bell’s Palsy in 2021 shortly after the birth of my baby girl. Having already had Bell’s Palsy when I was just 10 I knew exactly what it was when it hit, but thought it would go away just as quickly… it didn’t! 

I’m one of 5% of people who suffer from Bell’s Palsy that it doesn’t go away for – lucky me! 

It has affected me physically, but mostly mentally. In today’s episode I’m pulling back the curtains on what life was really like with a newborn and a half paralysed face and how I’ve grown my confidence back over the last 2 years.

Don’t worry, I’ll be back with more eCommerce marketing tips next week!

Episode Highlights

1. How it started [01:13]
2. Validating thoughts and Feelings [08:40]
3. Side Effects of Bell’s Palsy [10:55]
4. Treatment [12:30]
5. Coming terms with Bell’s Palsy  [21:24]

Shownotes

Like many new mums Lauren spent her maternity leave thinking of ways she could avoid going back to her old day job. She wanted to create a business that would allow her more flexibility and more time at home with her family. With a background in graphic design and a love for boho-luxe babywear and accessories Billie & Byron was born.

What started out as a side hustle has now become a thriving 6-figure business. Lauren shares with us her journey from mum on maternity leave to successful business women and everything she had to learn along the way from product manufacturing to hiring staff.

We chat about the need to let go of perfectionism and what you can outsource in your business to free up time. Lauren shares some amazing wisdom from someone who’s built a business from scratch and learned many lessons along the way.

Episode Highlights

1. When did the business start [01:24]
2. Billie & Byron products [02:28]
3. The process of building Billie & Byron [06:35]
4. The Growth of the business [11:33]
5. Managing Business as a perfectionist  [18:51]
6. The Vision of Billie & Byron [22:19]
7. Integral part of Growing a business [26:42]

Links Mentioned

• Billie & Byron website
• Billie & Byron on Facebook
• Billie & Byron on Instagram

Shownotes

In today’s episode I chat to Tara McKeon, owner of one of my favourite brands, Proud Poppy.

Proud Poppy has built not just a fashion brand, but a community of tens of thousands of women celebrating colour and clothes that make you feel great.

After struggling to find clothes in her size that she actually liked, Tara set out to create her own. What she thought would be a modest brand turned into a huge online following (over 128k on Instagram), an amazing eCommerce store and 3 physical locations across Victoria and Queensland.

Tara shares her insights into how she grew the business, the staff she hired along the way to support her vision and how she celebrates diversity and inclusivity at the core of her brand.

Tara has been extremely generous with her knowledge and sharing great tips for inspiring eCommerce businesses and fashion brands.

Episode Highlights

1. All about Proud Poppy [01:16]
2. Proud Poppy as a community first store [04:26]
3. Normalizing Diversity  [07:08]
4. How Proud Poppy got started [12:37]
5. Recreating confidence in women’s clothing [15:20]
6. Lessons what she learned  in 3 years [17:38]
7. Advice for new entrepreneurs [28:51]

Links Mentioned

• Proud Poppy Website
• Proud Poppy Instagram
• Proud Poppy Facebook

Shownotes

When running your Facebook ads it can be hard to know what’s working and what’s not. In today’s episode I’m breaking down how to read your Facebook ad results so you know which ads to leave on and which ads to turn off.

I’m also discussing where else I look for reporting other than Facebook to ensure you’re making a positive return on ad spend.

I’ll take you through the common reporting lingo and what it actually means along with the benchmarks you should be hitting to ensure a great return.

Facebook ad reporting has not been the same since Apple’s iOS 14.5+ updates but I’m letting you in on how I estimate return on ad spend for my clients so they can make educated decisions.

Episode Highlights

1. Tracking marketing ads back then [01:53]
2. FB ads reports missing [03:17]
3. what to be aware of [10:14]
4. Things to do when ads aren’t performing well [17:23]
5. How should you actually spend for FB ads  [19:09]

Link

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