Show notes

Thinking about running Facebook ads for your eCommerce business but not sure if you’re ready? 

Maybe you’ve already started but you’re not getting the results you’d like.

In today’s episode I’m breaking down what you need to have in place before you are ready for Facebook ads.

These simple things will help you avoid wasting money on ads that are not destined to succeed.

Episode Highlights

1. Facebook ads for eCommerce business [01:25]
2. More traffic doesn’t mean more sells [02:24]
3. Facebook ads for data [04:37]
4. Facebook ad challenge [09:26]

If you’d like to learn more about how to run profitable Facebook ads join me for my 5 Day Facebook ad challenge here

Shownotes

Laura suffered from arthritis from a young age. After a flare up when her children were born she struggled to pick them up or use traditional baby carriers. That’s where her idea for the Hackerlily hip surfer was born.

From there it was an 18 month journey to bring her idea to market. 

Laura shares how she developed the concept and the journey she went on to bring it to market. We talk about the importance of growing a community and email list and how to do it before your product is even ready.

The Hipsurfer even won an award before it was available for sale! 

If you have a product idea this is an episode not to be missed.

Episode Highlights

1. What is Hackerlilly [01:35]
2. The Significance of  Community in eCommerce [06:54]
3. Putting your face behind the brand [11:11]
4. Using vulnerability as strength[15:28]
5. Building subscribers [17:45]
6. How to start your business [22:19]

Links Mentioned

• Facebook Ad Challenge 
• Hackerlily Instagram 
• Hackerlily website
• eComm Foundations Course
• Free community for eCommerce business owners

Shownotes

Who doesn’t love free website traffic? Especially when it’s coming from people who are looking for what you have to sell.

Showing up in Google Search results can bring thousands of free website visitors to your eCommerce store every month.

In today’s episode of the Unstoppable eCommerce Podcast I chat with SEO specialists, Karlie Plowman from Technobird.

We’re chatting all things eCommerce SEO and she’s sharing tips on what you should be doing for your eCommerce website even if you only have time for the basics.

Episode Highlights

1. What is SEO [01:12]
2. The Importance of SEO in eCommerce [03:26]
3. Website Optimization [04:36]
4. The relevance of product brand name [07:24]
5. Common mistakes eCommerce brands makes  [10:35]
6. SEO for Shopify [14:08] 
7. Recommended apps for shopify users [15:37]
8. What is Meta description [19:11]

Links Mentioned

Technobird Website

Technobird Instagram

Image Alt Tag Shopify App 

Review Plugins:

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eComm Ignitor Live launches in April 2023. 

Join the waitlist now to get first access and an exclusive $500 early bird bonus! https://unstoppableecomm.com/waitlist

Shownotes

Alisha Marfatia is the founder of The Social Impact and creator of the Insta Product Academy. 

Whilst she was dubbed by Instagram themselves, as a ‘Reels Pro’ she is known as *the* Reels Queen. Specialising with eCommerce Brands, Alisha has built a wildly engaged community and helps her clients to learn the power of Instagram so they can convert more whilst doing LESS. 

Today we chat all about Instagram SEO and how you can use your name, content and bio to be found on Instagram.

We discuss what’s working right now on Instagram and how things have changed over the last 6 months.

I also get Alisha’s opinion on the new paid verification from Instagram and Facebook.

If you’re using Instagram for your eCommerce business this episode is a must listen.

Episode Highlights

1. What’s Instagram SEO [01:38]
2. How to make your brand searchable [07:32]
3. Keeping audience on the platform [16:52]
4. Things to do to add Instagram SEO [18:12]
5. Phone VS Computer  [27:41]

Links Mentioned

• The Social Impact Co on Instagram
• The Social Impact Co Website
• Insta Product Academy

Shownotes

You’ve probably found yourself thinking before, things are slow, maybe I’ll go on sale?

But are you actually doing your brand more harm than good?

Today’s episode was prompted by a Facebook ad I recently saw from a brand promoting the fact they never go on sale. 

I’m talking about the pros and cons of sales and how you can revoke your brand if you’ve gone on sale too often.

Episode Highlights

1. Why Merry People won’t go on sale [00:57]
2. Reasons to not go on sale [03:40]
3. Things to do when on sale [08:24]
4. Grow your email list [13:01]

Links Mentioned

• eComm Ignitor Waitlist
• Message me on Instagram