Ep. 90 – Should your brand really go on sale?


You’ve probably found yourself thinking before, things are slow, maybe I’ll go on sale?

But are you actually doing your brand more harm than good?

Today’s episode was prompted by a Facebook ad I recently saw from a brand promoting the fact they never go on sale. 

I’m talking about the pros and cons of sales and how you can revoke your brand if you’ve gone on sale too often.

Episode Highlights

  1. Why Merry People won’t go on sale [00:57]
  2. Reasons to not go on sale [03:40]
  3. Things to do when on sale [08:24]
  4. Grow your email list [13:01]

Links Mentioned

eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.