You’ve probably found yourself thinking before, things are slow, maybe I’ll go on sale?
But are you actually doing your brand more harm than good?
Today’s episode was prompted by a Facebook ad I recently saw from a brand promoting the fact they never go on sale.
I’m talking about the pros and cons of sales and how you can revoke your brand if you’ve gone on sale too often.
- Why Merry People won’t go on sale [00:57]
- Reasons to not go on sale [03:40]
- Things to do when on sale [08:24]
- Grow your email list [13:01]
Just listened to your podcast about sales, fully agree with Merry People.
I avoid having a sale , as a last resort if I have a container due to arrive and warehouse space is limited I will choose a product range, usually bulky Statues and put on a 1-2 week sale. I actually lose profit but gain the space I need for new arrivals. I never mark up to mark down . my furniture product range which we produce in our own factory overseas does not go on sale. If a large order I will give a token bonus add ons of some cushions which are always appreciated.
I have noticed a competitor in Melbourne now has a sale and extended sale every week. their pricing for similar product is almost 2/3 higher than mine to begin with and even with a ‘sale’is higher priced.
I definitely do not want to go down their road so I will continue to price fairly for all as done by Merry People. until I listened to your Podcast I was doubting myself and my business belief . Very timely for me, thankyou…Le
Hi Le, I like your ethos around sales. I’m glad this came out at the right time for you to stick to your beliefs x