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Planning your content for August 2020

Planning your content for August 2020

“Plan your work and work your plan” – American Author, Napoleon Hill.

One of the most important elements of running a successful online store is to make sure your content converts and the best way to make sure your content is connecting with your audience is to plan it in advance.

Not only will this free up time for you to focus on other key areas of your business, it will also allow you to reflect on what’s working and what’s not.

Plan, create and schedule your content for the month ahead now.

Here are some key dates for August 2020 that you can leverage and build your content around.

Let’s take a look at what’s happening in August 2020

 

08 – International Cat Day

Meow! It’s undeniable that our feline friends get a lot of attention on both Instagram and Facebook. Like famous internet celebrity cat, Tardar Sauce aka Grumpy Cat.

 

Suggested content:

 

  • share a funny cat video
  • run a competition – Owner/cat look-alike competition
  • share a hilarious cat meme
  • RIP Grumpy Cat post

08 – International Book Lovers Day

Encourage your followers to share their favourite book titles with you. This gives you an opportunity to start a two-way conversation with your community. Why not create a blog sharing your favourite titles? Click here to check out our Top 5 must-read titles.

 

13 –Left-Handers Day

Did you know that some of the most accomplished people in the world are left-handed? Former US President Barak Obama, Actor Drew Barrymore, Oprah and  Leonardo DiVinci are/were all left-handed.

Suggested content:

  • celebrate a left-handed team member
  • highlight a speciality product
  • raise awareness – challenge your followers to go left-handed for the day
  • share some fun left-handed facts eg. Did you know that 50% of dogs favour their left paw over their right?

19 – World Photo Day

Among the most popular hashtags on Instagram (Top 5 to be exact) is #photooftheday. World Photo Day is a great way to connect with your community and collected some user-generated content.

Suggested content:

  • recreate family photos with your siblings
  • share your #photooftheday
  • challenge your followers to take a creative snap of them using your product. Make sure they tag you – this is a great opportunity to grab some user-generated content to use throughout the year.

26 – International Dog Day

Do you love dogs? Us too! International Dog Day is recognized worldwide on August 26th annually and is a great way to pump some “feel-good” content into your feeds.

Suggested content:

  • got an office dog? Why not have your “dog” take over your social media (Instagram takeover style) for the day.
  • share some cute pics of your staff’s dogs
  • team up with a local dogs-home or shelter and use your platform to promote adoption.

Well there you have it – some of the key dates in August to incorporate into your 2020 content calendar. If I’ve missed a day you think should be there let me know in the comments below.

Want more? Download our full 12 months 2020 eCommerce planner below.

Suggested content:

  • Share a funny cat video
  • Run a competition – Owner/cat look-alike competition
  • Share a hilarious cat meme
  • RIP Grumpy Cat post

08 – International Book Lovers Day

Encourage your followers to share their favourite book titles with you. This gives you an opportunity to start a two-way conversation with your community. Why not create a blog sharing your favourite titles? Click here to check out our Top 5 must-read titles.

 

13 –Left-Handers Day

Did you know that some of the most accomplished people in the world are left-handed? Former US President Barak Obama, Actor Drew Barrymore, Oprah and  Leonardo DiVinci are/were all left-handed.

Suggested content:

  • celebrate a left-handed team member
  • highlight a speciality product
  • raise awareness – challenge your followers to go left-handed for the day
  • share some fun left-handed facts eg. Did you know that 50% of dogs favour their left paw over their right?

19 – World Photo Day

Among the most popular hashtags on Instagram (Top 5 to be exact) is #photooftheday. World Photo Day is a great way to connect with your community and collected some user-generated content.

Suggested content:

  • recreate family photos with your siblings
  • share your #photooftheday
  • challenge your followers to take a creative snap of them using your product. Make sure they tag you – this is a great opportunity to grab some user-generated content to use throughout the year.

26 – International Dog Day

Do you love dogs? Us too! International Dog Day is recognized worldwide on August 26th annually and is a great way to pump some “feel-good” content into your feeds.

Suggested content:

  • got an office dog? Why not have your “dog” take over your social media (Instagram takeover style) for the day.
  • share some cute pics of your staff’s dogs
  • team up with a local dogs-home or shelter and use your platform to promote adoption.

Well there you have it – some of the key dates in August to incorporate into your 2020 content calendar. If I’ve missed a day you think should be there let me know in the comments below.

For more download our full 12 months 2020 eCommerce planner below.

10 tips to manage your social media like a boss

10 tips to manage your social media like a boss

Social media is a big deal for online stores. A good social media strategy can attract new customers, encourage repeat purchases and can often mean the difference between an eCommerce store with no sales vs a thriving online store.

Social media not only attracts sales organically; it also amplifies the results that paid advertising campaigns can achieve. When we are evaluating potential Facebook ads clients one of the first things we look at is their organic social media. We know if they have good content and high engagement, that we have a good basis to work from.

To celebrate social media week here are 10 tips to manage your social media like a boss.

 

1. Use the content pillars to plan your content

When planning your social media use the 3 content pillars. These are the 3 pillars that we developed to create unique, engaging and magnetic content for our clients.

The 3 pillars are:

  1. Discover
  2. Dream
  3. Do

Discover content is used to inspire your audience to connect with you. This is brand-focused content such as behind the scenes, brand story, problem/solution or engaging questions.

Dream content is used to inspire your audience to imagine themselves with your product. This is product-focused content such as user-generated, lifestyle, product spotlights, feature highlights and before and afters.

 

Do content is used to inspire your audience to take action. This is promotion based content and includes a call to action. This can be used to promote free shipping, a money back guarantee, special offers, limited stock and new product announcements.

Watch our training on the 3 content pillars here.

 

2. Don’t spread yourself too thin

Your time, energy and resources are limited. Too often entrepreneurs try to do all the things. You start strong but then get distracted and social media is often the first to go. Think of your energy, time and resources like a spoon full of jam. You can make one really good sandwich or you can try to make a loaf full of pretty crappy ones. We recommend online store owners start with Instagram and Facebook. Once you get a rhythm going and you start to see what’s working, you can test other platforms but don’t try to do it all at once.

 

3. Humanise your brand

People relate to people. Humans buy from humans. In a world of highlight reels and shiny Instagram feeds, people are craving a real human connection.

Brands that have a human presence behind them – connect, align and convert. By giving your customers someone to connect to, your brand will be more memorable, more magnetic and more attractive.

Step out from behind your product, and let people get to know you.

 

4. Use user-generated content

User-generated content (UGC) is content your customers have created for you. They include real lifestyle images, before and after and sometimes people will even go to the effort of creating a flat lay for you.

User-generated content creates so much trust because they show your potential customers that other people have bought your product and love it. It’s the ultimate social proof.

People trust other customers far more than they trust brand-produced content. With UGC you are letting your customers tell your brand story for you.

By the nature of what it is, you can’t produce user-generated content so you need to encourage and collect this from your audience.

Customers may organically share pics of your products on Instagram. If they do, share it and be sure to tag and thank them.

Sometimes they need a little encouragement. You can do this by including something in your parcel and in your post-purchase communication.

 

5. Batch your content production

Batching content will save time, energy, and stress. When you batch your content you stay in control and out of last-minute reaction mode trying to bust out content… again. Learn how to batch content like a pro here.

 

6. Schedule your social media content

Once you’ve batched your content, schedule it out. While we wait for the bugs to be ironed out of Facebook’s creator studio, we use Later to schedule our Instagram posts. We like to schedule Facebook content directly within Facebook using the schedule feature.

7. Consistency is key

With social media, consistency is key. Don’t commit to a content schedule that’s not sustainable. Choose a posting schedule that you can maintain for the long haul. At the time of writing this, we recommend one post per day on Instagram and Facebook and at least one email per week.

 

8. Manage your social media or it will manage you

If you don’t manage your social media, it will manage you. Turn off the notifications on your desktop and phone. You don’t need to know every time someone likes or comments on one of your posts (no really, you don’t). Respond to comments and engage with your audience at a few preset times throughout the day.

 

9. Treat social media as an important business tool, because it is

Your social media is a serious business tool, so start treating it like one. Set aside high-productive, uninterrupted time to plan, batch and schedule your social media. Treat it like your business depends on it — because it does.

 

10. Progress over perfection

Perfection is the killer of progress. When creating content forget about perfection. Perfectionism is simply our protection mechanism and our excuse to avoid criticism. As Marie Forleo says “If you wait to get it perfect, you’ll never get it out there.” So don’t let the pursuit of perfectionism get in your way of progress.

 

So there you have it, 10 tips to managing your social media like a boss. If you have any tips to add or questions for us, be sure to comment.

Karyn & Megan X

Written by Megan Winter

Megan is an award-winning marketer and has worked with some of the fastest-growing eCommerce brands in the world.

Megan loves helping ethically-produced, heart-centred, soul-driven online store owners to make more income and achieve more impact. 

Black Lives Matter: Learning, listening and leaning in

Black Lives Matter: Learning, listening and leaning in

When the bushfires hit Australia our community looked to us to guide them. They wanted to know if they should still continue business as usual, should they still post, should they run fundraisers for the bushfire victims, should they mention them or not, was it OK to still make money during a tragedy? These were all questions asked of us and we were able to guide them with answers to all of these. We found it easy to support them during this time.

Then Covid-19 hit and the same questions came, stores had to shut their brick and mortar locations and rely solely on their online stores and we were able to help them. We wrote a guide on how to thrive during the pandemic which helped many businesses.

The past week the questions came again, from clients wanting to know if they should stop all advertising to allow the Black Lives Matter movement to cut through… should they post about it… should they not… was it OK to continue on their business?

Our clients have been asking us:

  • Do we need to pause our ads to give space to the BLM movement?
  • Do we pause other social media messaging?
  • Do we show our support and in what way would you suggest?

To be completely honest with you, our response was “we don’t know”.

So we spent the week learning, listening and leaning in.

We’re going to share what we learnt. This is not just an American issue, it’s very much an issue here in Australia too. We know there is still so much that we don’t know and we are truly dedicated to ensuring this is not a fleeting trend given a token response. And the more we learn, the more we learn there is more to learn.

And, at the same time as small business owners, we don’t have the luxury of shutting down for a day, a week or a month (or more) to allow this issue to pass. Keeping in mind, this issue is systemic and will not be solved any time soon.

 So after taking the week to listen and observe this is what we have learnt:

 

Before commenting publicly, look internally.

Michelle Obama said:

“It’s up to everyone—no matter how well-meaning we think we might be, to do the honest, uncomfortable work of rooting it out. It starts with self-examination and listening to those whose lives are different from our own.”

And to quote Bryana Allen’s comment on Cindy Gallop’s post:

“Before companies comment publicly, they need to take an honest look at themselves. They need to ask: What are we doing to support and promote diversity, equality, and inclusion at all levels with our organization? True change starts from within.”

And @ohhappydani gave some really good points about how businesses can make real change. We recommend checking out her videos.

So what can we do as a business to show up with accountability and transparency?

 

1. Do Check Your Bias

www.implicit.harvard.edu provides an online tool where you can test your bias. They say:

“It is well known that people don’t always ‘speak their minds’, and it is suspected that people don’t always ‘know their minds’. Understanding such divergences is important to scientific psychology.”

 

2. Do Learn, Listen and Lean In

You are going to be presented with opportunities to learn, to listen and to lean in. There will be times when things feel messy, hard and awkward, and you won’t always get things right. We don’t. But we’re human and so are you.

 

3. Do Review Your Policies and Update if needed

Does your business have a code of conduct? Does it clearly state that racism will not be tolerated? Look around and see if that code of conduct is being lived and breathed.

 

4. Do Make Sure Your Products Represent Diversity

Are the products you produce inclusive? For example, if you produce kids dolls, do you sell dolls that are just white, and if so, how can you include dolls that represent different skin tones? If you sell makeup, does your pallet include shades for all skin tones? If you sell homewares, are indigenous artists represented in your store?

 

5. Do Take Steps To Make Your Marketing More Inclusive

Have a look at your image gallery. Do your models look the same? If not, be intentional about including models of all shapes, sizes and colours.

@triplejhack engaged @shannanjdodson to put together 10 positive ways to engage with indigenous issues.

6. Do support other eCommerce owners

As eCommerce store owners we know how special it is to get a sale and we know our community loves to support others by shopping.

Here are some organisations promoting businesses with BIPOC owners you can support with your spending:

  • Trading Blak – “Collective of Aboriginal business owners”
  • Blak Business – “Bringing together info to make Aboriginal & Torres Strait Islander (𝙗𝙡𝙖𝙠) history, politics, voices, creators etc (𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨) accessible to all”

7. Don’t be insensitive

If you are thinking of not promoting your business, ask yourself why? Is it because you don’t want to be insensitive? If this is the case, then the answer is simple.

Don’t be insensitive.

This doesn’t mean ceasing your business operations. It means not being insensitive in your actions and your communications.

Obviously, you don’t want to share anything that could be insensitive, triggering or offensive. For example, absolutely do not have a “Black Tuesday sale” or include linked emojis in your headlines.

 

8. Don’t be opportunistic

Don’t use the movement as a hook to try to generate PR. This will go down like a ton of bricks. “Opportunistic marketing” can be very effective, however, a movement/issue or crisis is not the time. Opportunistic marketing is simply leveraging a situation for the good of your brand. And in a time when emotions are high, we definitely don’t want this.

 

9. Don’t dilute the message

If you are going to use your communication channels as a platform to join the conversation, dedicate your entire post, email or video. Don’t try to make it about you or your product. By merging messages, both become diluted and confusing. And also a bit messy. Draw a line and keep it separate.

It’s ok to not use your business channels as a platform. Again, it’s ok to keep moving forward with your business. Just remember to be considerate in your actions, as outlined above.

Don’t make it all about you

Now is not the time to share your story about how you’ve witnessed racism. Absolutely journal about your own experiences and have candid conversations, but we don’t feel you should be turning the spotlight to yourself. That’s just making it all about you. Instead, listen to the stories of the BIPOC community.

Like Meyne Wyatt’s:

10. Don’t think your job is done with a single post

A token black tile is not enough. That’s “nice” but we can do better. And to be honest, after digging deeper, it feels like a lazy option.

If you have posted the black tile (like many of our team did on our personal accounts) understand that you have now taken a stand and you must keep standing. Standing requires action, not just words.

@shannanjdodson called it out by saying:

“Don’t just post a black square and take no action. Over 400 Indigenous people have died in police custody since 1991 – not one person has been charged. Injustice is happening here every day in our own country. Use this energy to reflect on your own prejudices, biases and privilege. Black/blak people are tired of doing the heavy lifting, use your voice and actions to shift systemic racism.

Do your research, donate, engage with Indigenous media and don’t let pride and uncomfortableness get in the way of hard conversations.”

11. Don’t post #alllivesmatter

We learnt “all lives matter” is offensive and insensitive to the current situation. One of the best analogies I’ve heard this week was this:

Imagine you are in your street and a house is on fire, you “say all houses matter” and pour water on all the houses, not just the one which is burning right now and needs your help.

@scarecrowbar puts in like this:

And @sarahwillsphoto shared this:

What to post on social media?

Now, let’s turn to the question of what to do on your social feed.

Again, we don’t really know.

There are mixed feelings on this. I asked in a closed group and some people said “yes, stop advertising” and some people said “it’s ok to keep going with business”.

In her address to the graduating class of Immaculate Heart High School Meghan Markle said:

“The only wrong thing to say is to say nothing”

Some accounts put a pause on their social media accounts with the intention to allow others to appear in the newsfeed.

Some people, like Amy Porterfield, dedicated their feed to BIPOC voices. This feels nice, because it’s not making it all about you.

    So to try to answer your questions, simply:

     

    • Do we need to pause our ads to give space to the BLM movement? – No
    • Do we pause other social media messaging – That’s your call
    • Do we show our support and in what way would you suggest? – Follow your heart and be prepared to offend someone regardless of whatever you do or don’t do.

     

    A final word. Follow your true north.

    There is always going to be someone who is offended by what you say or what you do. That’s just human nature.

    The most important thing is that you have to feel good about what you are doing and you have to live with the consequences of your actions. This goes for business at the best of times, not just when we are faced with this.

    If someone criticises you for your actions, that says more about them then it does about you.

    We’ll leave it here for now. If you have anything to add to this conversation, please reach out. We’re learning, listening and leaning in.

    Megan and Karyn x

     

    PS – If you’d like to continue your education here are some useful links: 

    The Southern Poverty Law Center is dedicated to fighting hate and bigotry and to seeking justice for the most vulnerable members of our society. Using litigation, education, and other forms of advocacy, the SPLC works toward the day when the ideals of equal justice and equal opportunity will be a reality.

    The Aboriginal Legal Service does legal work in criminal law, children’s care and protection law and family law. We also support the development of wraparound programs and undertake broader policy and law reform work. We continue to fight for the rights of Aboriginal and Torres Strait Islander peoples in NSW and the ACT.

    The Minnesota Freedom Fund pays criminal bail and immigration bond for those who cannot afford to as we seek to end discriminatory, coercive, and oppressive jailing.

    The Black Lives Matter Foundation’s mission is to eradicate white supremacy and build local power to intervene in violence inflicted on Black communities by the state and vigilantes. By combating and countering acts of violence, creating space for Black imagination and innovation, and centering Black joy, we are winning immediate improvements in our lives.

    The mission of the National Association for the Advancement of Colored People (NAACP) is to secure the political, educational, social, and economic equality of rights in order to eliminate race-based discrimination and ensure the health and well-being of all persons

    Obama.org’s mission is to inspire, empower, and connect people to change their world.

    And here are just a few podcasts to get you started:

    How to batch content for your online store like a pro

    How to batch content for your online store like a pro

    Content is critical to the success of your online store because it helps you align with your audience, build a solid relationship with them and stay top of mind. And, when done strategically it drives sales, facilitates collaborations and opens the door to all kinds of opportunities.

    But staying on top of your content production is tricky.

    You may be familiar with the online store content rollercoaster…

    You plan out a few weeks of content. You would even schedule it so it went without you having to do a thing and you were free to focus on the day to day operations of running an online store. So organised, so boss, so #igotthis

    Then, before you knew it, those 2 weeks had flown by and you didn’t have anything for the next batch of content.

    Sh!t

    So you scramble to get something up. You skip a few days here and there. You post without strategy until you find the time to do another content planning session..

    Does this sound familiar?

    We want you to get off this rollercoaster for good.

    That’s why in our signature program eComm Ignitor we teach our students how to stay on top of their content production.

    And here, we’re going to show you how to make sure you stay on top of your content.

     

    Step 1: start with the big picture

    Look ahead and plan out your upcoming sales events, offers and any key dates that are relevant to your brand and your audience. Grab your calendar and map out any important dates for your brand and your audience. This will allow you to see the big picture before writing micro daily content.

    You can download this free eCommerce calendar with key dates.

     

    Step 2: reverse engineer your content

    Reverse engineer a list of what communication elements you will need to create for each promotion, offer or key date and then map out when you are going to send each piece of communication.

    These may include:

    • Email campaigns
    • IG posts
    • IG stories
    • FB posts
    • FB ads campaign

    Overlap this with your default content plan so that you have a nice mix of content types. You can watch our free training on how to create content that converts.

     

    Step 3: batch your content

    Batching content will save time, energy, and stress. When you batch your content you stay in control and out of last-minute reaction mode trying to bust out content… again.

     

    Tips to slay your batch day:

    Tip 1: Remember that you are, in fact, a writer. 

    If you can talk, you can write.

    As Seth Godin says: “No one ever gets talker’s block. No one wakes up in the morning, discovers he has nothing to say and sits quietly, for days or weeks, until the muse hits, until the moment is right, until all the craziness in his life has died down. Why then, is writer’s block endemic?”

    It’s important that you share your message in your genuine voice. So don’t buy into the writer’s block myth and just write as you talk.

    Tip 2: Don’t put loads of expectation on yourself. 

    Don’t make the process hard. Just have fun and explore what you can produce in one session. Have a plan – and – don’t get down on yourself if you get half of your list done the first time. It gets easier and you will create a natural flow. PROMISE!

    Tip 3: Block out uninterrupted time. 

    Don’t try to create content while you have a thousand things going on. Every week set at least 4 hours (5-6 is ideal) for you to simply create content. We recommend using the free time management tool, Pomodoro to make the most of your time.

    Tip 4: Create a sacred space for your batch day. 

    If you need to get out of the office – do that. Maybe you go to your favourite coffee shop with headphones on, or at home with your furbaby curled up at your feet. Be in a space that makes you feel aligned, inspired and creative. Take breaks, play music that lights you up, and bring snacks! ONE RULE: NO DISTRACTIONS!

     Tip 5: Defend this time like your business depends on it — because it does. 

    It’s easy to forget that content is really important. But it is. Remember, when done strategically, it drives sales, facilitates collaborations and opens the door to all kinds of opportunities.

     

     

    Step 4: Test, measure and tweak

    Test and measure the results your content generates and tweak your content accordingly. BE CURIOUS! Remember, until you test it’s a guess.

     

     

    By batching your content you will save a tonne of time, energy, and stress and we promise, it’s worth it.

    Planning your content for April 2020

    Planning your content for April 2020

    The online store content rollercoaster…

    We would plan out a few weeks of content. We would even schedule it so it went without us having to do a thing and we were free to focus on the day to day operations of running an online store. So organised, so boss, so #igothis

    Then, before we knew it, those 2 weeks had flown by and we didn’t have anything for the next batch of content.

    Sh!t

    So we’d scramble to get something up. We would skip a few days here and there. We’d post without strategy until we found the time to do another content planning session.

    And the roller coaster would continue pretty much like that all year long.

    Does this sound familiar?

    We want you to get off this rollercoaster for good. That’s why we’ve created this free 2020 eCommerce calendar with key dates for you to wrap your content around. You can download the entire year now.

    Let’s look at what’s happening in April 2020

    01 – April Fools Day

    The day of practical jokes and hoaxes. This is your chance to have a little fun. 

     05 Daylight Savings Ends

    Time to set those clocks back. Think about ways you could get creative around this “fall back” day.

    07 World Health Day

    In this International Year of the Nurse and the Midwife, World Health Day 2020 will shine a light on the vital role played by nurses and midwives in providing health care around the world, and call for a strengthening of the nursing and midwifery workforce. 

    10 National Siblings Day

    The bond and relationship we have with our brothers and sisters is unlike any other as it is usually a person’s longest relationship over his/her lifetime.

    Suggested content: 

    • recreate family photos with your siblings
    • share your teams’ “sibling stories”
    • share your favourite movies about siblings
    • celebrate your “soul sisters” or your “sisters in business”
    • Use the hashtag #NationalSiblingsDay

    10 Good Friday

    12 Easter Sunday

    13 Easter Monday

    While traditionally a religious holiday, it has been widely accepted as a retail milestone. 

    Suggested content: 

    • create a digital Easter egg hunt 
    • share some cute pics of you and your team in bunny (or bilby!) ears
    • share your Easter traditions
    • create or share some funny Easter memes 

    22 Earth Day

    Earth Day is celebrated around the world to demonstrate support for environmental protection. The theme for Earth Day 2020 is climate action.

    Suggested content: 

    • share how your business is committed to environmental protection
    • share your products that help protect the environment
    • get the team involved in a local cleanup
    • share your view on climate change
    • use the hashtag #earthday2020

    25 Anzac Day

    Anzac Day is a national day of remembrance for our Australian and New Zealand Army Corps. 

    Well there you have it – some of the key dates in April to incorporate into your 2020 content calendar. If I’ve missed a day you think should be there let me know in the comments below.

    Want to plan ahead for your 2020 content calendar? Download our full 12 month 2020 eCommerce planner below.

    Content planning for March 2020

    Content planning for March 2020

    The days are long but the months are short when running an online store.

    Before we know it another month has flown by and when we get busy content is often the first thing to go.

    But content is one of the most important elements of running a successful online store.

    Don’t leave your content to chance. Plan, create and schedule your content for the month ahead now.

    Here are some key dates for March that you can leverage and theme your content around.

    What’s on in March 2020

    01 First Day Of Autumn

    The season between summer and winter when the weather gets cooler, the leaves change colour and days get longer.

    Your Autumn campaigns may include clearing out of summer stock and preparing for winter.

    04 Melbourne Fashion Festival

    The Virgin Australia Melbourne Fashion Festival is an annual celebration of fashion, arts, ideas and creative endeavour for everyone to enjoy.

    • your take on the current fashion trends 
    • showcase your latest fashions 
    • flip it and explain why fashion sucks 

    08 International Women’s Day

    The theme for this year’s International Women’s Day is #eachforequal.

    Here at Unstoppable eCommerce, we believe that equality is not just a women’s issue, it’s a human rights issues.

    This day has become somewhat controversial in recent years with some women saying they “don’t need a day”, others celebrate how far we’ve come and others reminding us far we have yet to go.

    Whatever your belief, you can use this day to express it. Don’t be afraid to be decisive here. If some people love you, some will hate you and that’s fine, they are not your people.

    Suggested content:

    • celebrate your team
    • share what International Women’s Day means to you
    • strike the #eachforequal pose
    • celebrate the women in your life
    • collect and share stories from your customers
    • use the hashtags #iwd2020 #internationalwomensday #eachforequal

    15 Australian Formula 1 Grand Prix

    One of the premier races around the world, the F1 circuit comes to Melbourne in March. 

    If your audience is not into F1 you can still leverage this event (or any of these key dates) by flipping it and saying why it sucks. 

    17 St Patrick’s Day

    Patrick’s Day observes of the death of St. Patrick, the patron saint of Ireland. Who knew? I thought it was for eating green doughnuts and drinking too much Guinness.

    17 Click Frenzy Sale

    Although Click Frenzy brings deals together on a centralised shopping platform, you can still leverage this date by running your own Click Frenzy sales on your own website. 

    18 World Recycling Day

    This year, the theme “Recycling into the Future” will focus on the power of youth and education in ensuring a brighter future.

    19 National Close The Gap Day

    The Close The Gap campaign focusses on improving health outcomes for Aboriginal and Torres Strait Islander peoples.

    20 International Day Of Happiness

    A whole day dedicated to happiness – what’s not to love about that? This year’s theme is Happier Together, focusing on what we have in common, rather than what divides us.

    Suggested content: 

    • share what makes you happy 
    • share what Happier Together means to you
    • share
    • Use the hashtag #InternationalDayOfHappiness

    21 Harmony Day

    Celebrating Australia’s cultural diversity, this day (week actually) is all about inclusiveness, respect and a sense of belonging for everyone.

    Well there you have it – some of the key dates in March to incorporate into your 2020 content calendar. If I’ve missed a day you think should be there let me know in the comments below.

    Want to plan ahead for your 2020 content calendar? Download our full 12 month 2020 eCommerce planner below.