There is a lot of fear flying around at the moment due to Covid19. We’re hearing things like
- “If you aren’t discounting, you aren’t competitive”
- “People aren’t buying”
- “I’m going to pause everything until this blows over because you can’t get good results at the moment”
Fear is really dangerous. Fear is contagious, and it is often worse than the thing that we’re initially afraid of.
Fear often comes from the unknown, so we wanted to get real with you and show you what’s happening for our clients.
Did you know that we also run a boutique Facebook Ads agency where we manage clients ad campaigns for them…
We wanted to lift the hood and give you a sneak peek into our current results.
Below are 2 screenshots from 2 very different accounts, with 2 different budgets.
We know there are a heap of numbers here, so what do you look at to make sense of it all?
- Amount spent: this is how much was spent on Facebook ads
Purchase conversion value: this is how much was made in sales on the website as a result of the ads
ROAS: return on ad spend
Both of these accounts are NOT discounting, people are still buying, and they are getting good results.
So, if you have felt yourself slipping into a state of fear… breathe.
Surround yourself with evidence of success, abundance and positivity.
If you’d like to learn more about running Facebook ads for your online store, click here to take our FREE Facebook Ads Masterclass.
Written by Megan Winter
Megan is an award-winning marketer and has worked with some of the fastest-growing eCommerce brands in the world.
Megan loves helping ethically-produced, heart-centred, soul-driven online store owners to make more income and achieve more impact.