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Planning your content for August 2020

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“Plan your work and work your plan” – American Author, Napoleon Hill.

One of the most important elements of running a successful online store is to make sure your content converts and the best way to make sure your content is connecting with your audience is to plan it in advance.

Not only will this free up time for you to focus on other key areas of your business, it will also allow you to reflect on what’s working and what’s not.

Plan, create and schedule your content for the month ahead now.

Here are some key dates for August 2020 that you can leverage and build your content around.

Let’s take a look at what’s happening in August 2020

 

08 – International Cat Day

Meow! It’s undeniable that our feline friends get a lot of attention on both Instagram and Facebook. Like famous internet celebrity cat, Tardar Sauce aka Grumpy Cat.

 

Suggested content:

  • share a funny cat video
  • run a competition – Owner/cat look-alike competition
  • share a picture of your cat “helping” you pack orders

08 – International Book Lovers Day

Encourage your followers to share their favourite book titles with you. This gives you an opportunity to start a two-way conversation with your community. Why not create a blog sharing your favourite titles? Click here to check out our Top 5 must-read titles.

 

13 –Left-Handers Day

Did you know that some of the most accomplished people in the world are left-handed? Former US President Barak Obama, Actor Drew Barrymore, Oprah and  Leonardo DiVinci are/were all left-handed.

Suggested content:

  • celebrate a left-handed team member
  • highlight a speciality product
  • raise awareness – challenge your followers to go left-handed for the day
  • share some fun left-handed facts eg. Did you know that 50% of dogs favour their left paw over their right?

19 – World Photo Day

Among the most popular hashtags on Instagram (Top 5 to be exact) is #photooftheday. World Photo Day is a great way to connect with your community and collected some user-generated content.

Suggested content:

  • recreate family photos with your siblings
  • share your #photooftheday
  • challenge your followers to take a creative snap of them using your product. Make sure they tag you – this is a great opportunity to grab some user-generated content to use throughout the year.

26 – International Dog Day

Do you love dogs? Us too! International Dog Day is a great “feel-good” day to add to your content calendar.  

Suggested content:

  • got an office dog? Why not have your “dog” take over your social media (Instagram takeover style) for the day.
  • share some cute pics of your staff’s dogs
  • team up with a local dogs-home or shelter and use your platform to promote adoption.

Well there you have it – some of the key dates in August to incorporate into your 2020 content calendar. If I’ve missed a day you think should be there let me know in the comments below.

Want more? Download our full 12 months 2020 eCommerce planner below.

Suggested content:

  • Share a funny cat video
  • Run a competition – Owner/cat look-alike competition
  • Share a hilarious cat meme
  • RIP Grumpy Cat post

08 – International Book Lovers Day

Encourage your followers to share their favourite book titles with you. This gives you an opportunity to start a two-way conversation with your community. Why not create a blog sharing your favourite titles? Click here to check out our Top 5 must-read titles.

 

13 –Left-Handers Day

Did you know that some of the most accomplished people in the world are left-handed? Former US President Barak Obama, Actor Drew Barrymore, Oprah and  Leonardo DiVinci are/were all left-handed.

Suggested content:

  • celebrate a left-handed team member
  • highlight a speciality product
  • raise awareness – challenge your followers to go left-handed for the day
  • share some fun left-handed facts eg. Did you know that 50% of dogs favour their left paw over their right?

19 – World Photo Day

Among the most popular hashtags on Instagram (Top 5 to be exact) is #photooftheday. World Photo Day is a great way to connect with your community and collected some user-generated content.

Suggested content:

  • recreate family photos with your siblings
  • share your #photooftheday
  • challenge your followers to take a creative snap of them using your product. Make sure they tag you – this is a great opportunity to grab some user-generated content to use throughout the year.

26 – International Dog Day

Do you love dogs? Us too! International Dog Day is recognized worldwide on August 26th annually and is a great way to pump some “feel-good” content into your feeds.

Suggested content:

  • got an office dog? Why not have your “dog” take over your social media (Instagram takeover style) for the day.
  • share some cute pics of your staff’s dogs
  • team up with a local dogs-home or shelter and use your platform to promote adoption.

Well there you have it – some of the key dates in August to incorporate into your 2020 content calendar. If I’ve missed a day you think should be there let me know in the comments below.

For more download our full 12 months 2020 eCommerce planner below.

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We love helping purpose driven women sell more on their online store