Growing your online store doesn’t have to be hard, lonely or unpredictable.

Grow a profitable 6-figure+ eCommerce business

Get agency-tested eComm growth strategies and turn your struggling eComm store into a sales generator with an ad-spend ROI of your dreams (minus the agency rates!)

eCommerce marketing course eComm Ignitor

Feel like your struggling eCommerce side-hustle is

Never gonna turn a profit?

You’ve poured so much time, effort and money into your online store, but no-one visits or buys – no matter how much you pump into the Facebook Ads slot machine.

Your entire business feels like a gamble.

You send emails to your customers and cross your fingers they get opened.

You run ads and pray for buyers – not just browsers!

You feel like you’ve been flushing your ad spend – and your profits – down the drain.

You know your products are amazing. So where are all your customers hiding?

Trying to solve the problem sounds like an eComm house of horrors lucky-dip…

Are online sales slow because of your clickthrough rate, targeting, conversions, your copy, your website, ad creative, bounce rate? HELP!

So you do all the things…

  • Listen to the podcasts
  • Scour blog posts
  • Waste hours bingeing YouTube videos
  • Purchase (the wrong!) online courses
  • Get conflicting advice from the Facebook Ads “gurus”
  • Put up with hearing stories about other eComm store owner and their dreamy profit margins *insert eyeroll*

And yet… 


eCommerce marketing mentor Karyn Parkinson

Here’s an eComm

Cobbling together advice from all over the internet won’t help you build and scale a profitable online store.

But your eComm profits are out there. (TRUST ME.)

And it IS possible to generate regular, predictable revenue – without shelling out money you don’t have to an ads agency.

If you’d rather be shipping truckloads of customer orders than staring at Facebook Ads Manager, email automations, or scheduling yet another social media post, read on.

What if…

…you could leverage award-winning agency-proven tactics 

to predictably grow and scale your eCommerce store?


And stop wasting ALL your cash on ads before you have
the right funnel, or a website that converts.



The 8-step agency tested (and proven!) framework for eCommerce business owners who want to ditch the 24/7/365 grind, generate sales in their sleep, and embrace *actual* entrepreneurial freedom.

ecommerce marketing course inclusions Ignitor workbooks, training, calculators, checklist and Unstoppable Tshirt

“Sales are definitely increasing… I really didn’t understand how much there is to eCommerce… you’ve saved me so much time”. Tracey went on to have her best month ever straight out of Ignitor and smashed her monthly target by 180%!

Tracey Hickmott

Natural Approach

Knock eComm success outta the park

With eComm Ignitor you get:
eCommerce marketing course Module Know Your Numbers


Know which numbers to track and measure in your eComm business (and which ones to forget) so you can make smart, profitable data-driven decisions.

In this module you’ll learn:

  • The numbers worth watching to achieve serious growth
  • How to install tracking tools (without the stress!)
  • Proven formulas to calculate your store’s performance
  • How to set pricing – and avoid eating into your profits!
  • A-Z planning for profit and growth

Includes bonus must-have training from a master Profit First accountant!

eCommerce marketing course module audience insights


If you try to be everything to everyone, you will be nothing to no-one.

In this module you will learn:

  • What your high-value customers want to buy (so you can sell more to them!)
  • Tech tools for hidden audience insights and a competitive advantage.
  • How to KNOW who’ll spend money with you – so you stop wasting time and ad-spend on the rest!
eCommerce marketing course module Magnetic messaging


In this module I’ll show you how to create magnetic messaging that turns your products into must-haves, and browsers into buyers.

You’ll learn:

  • My tried and tested framework for clear, compelling messaging
  • How to get your audience to buy, without making them feeling sold to
  • How to get create a message library for instantly recognisable marketing and never waste another second battling writer’s block.
eCommerce marketing course module traffic ready


Avoid the #1 mistake eComm business owners make: driving traffic to their website before it’s ready to bank sales. (It’s like turning the tap on without a bucket to catch the water!)

In this module I’ll reveal:


  • The step-by-step method to optimise your website for traffic
  • How to make sure you website will turn your browsers into buyers
  • My stress-free tech prep for a successful eCommerce store
eCommerce marketing course content creation module


Does your content lack consistency, or strategy? I got you! Steal my easy-to-implement content strategy to get more eyes on your brand and boost sales.

By the end of this module you’ll know how to:

  • Create an easy-to-follow content schedule that makes content creation a breeze!
  • Stop the scroll with content that sends more buyers to your store
  • Connect with customers that align with your brand values and products
eCommerce marketing course module email marketing


If Facebook or Instagram disappeared would your business disappear too? It’s time to grow a list of perfect-fit customers who are ready and willing to buy . 

In this module I’ll show you how to:

  • Create automated email sequences so you make money on auto-pilot
  • Deliver email broadcasts relevant to your current campaigns and content schedule
  • Write emails that get people to buy without feeling sold to
Facebook ad ecommerce marketing course module


Want the exact Facebook™ ad funnel that my agency clients pay me $30,000+ a year for? Steal it, and scale! (IMO the cost of eComm Ignitor is worth this module alone.) 

Get ready to:


  • Set up Facebook™ ads like a pro with my agency-tested funnel designed specifically for eCommerce stores.
  • Retarget people so they come back and buy (again and again)
  • Test, measure and improve your ads so they stop leaking profits and finally deliver a positive ROI!
eCommerce marketing course module optimise and scale


Audience: Nailed. Messaging: Irresistible. Website traffic: Humming. Emails On autopilot. Facebook™ ads: Up and running. Now it’s time to optimise and scale!

In this module you’ll discover:


  • My daily, weekly and monthly tasks I swear by for an ever-growing business
  • How to review and tweak your Facebook™ ads
  • How to scale your Facebook™ ads
  • A 365-day marketing plan strategy – don’t let your eCommerce store miss a single sales opportunity!

Let me sweeten the deal!

that’ll set you up for success


Save time and increase your order value thanks to my little black book of Shopify.

This guide contains best-performing Shopify themes and apps. (all updated for Shopify 2.0)

Includes my fave apps for carts, bundles, order bumps, reviews and more.

Value $197

Website Conversion Optimiser

Watch conversions go up, up, up with the perfect webpage layout, thanks to my easy-to-follow website wireframes. For use with any website platform. Includes:

  • Home page
  • Category pages
  • Product pages
  • Cart page
  • About page

Value $297

Cart Abandonment Crusher

Boost buyer trust, decrease cart abandonment, and increase your conversions by adding these icons to your home page, product pages and cart pages.

This collection of beautiful, ready-to-use website icons come in a range of styles to suit the look & feel of your website.

    Value $297

    Gimmie these bonuses!

    Brooke made HER investment back in just 2 weeks!

    “For me before I did the course a lot of the Facebook ads that I ran were kind of guesswork. Some of them worked, some didn’t and I did waste a lot of money. 

    The course taught me all the things that I needed to get set up on my business to be ready for ads”

    “I got really good results, I actually made the money back that I spent on the course within the first couple of weeks which is incredible and it did just keep on growing.”

    “If you are in business and you want to nail your Facebook ads I really do highly recommend the eComm Ignitor course” 


    Brooke Davis

    Thank you so much Karyn for creating it because it is a true resource for small business.

    Ready to make every dollar of ad spend an investment, not a gamble?
    You’re in the right place.

    I’m Karyn.

    I have 10+ years in the eCommerce marketing industry under my belt and I run an award-winning agency known for consistently yielding crazy-high ROI.

    Needless to say, I know exactly what it takes for an online store to scale.

    (Like my ad funnel formula that repeatedly generates over 10x return on ad spend, well above industry average.)

    I’ve supported 200+ eCommerce business owners with up-to-the-minute, best-practice advice that’s transformed their struggling online stores into too-legit-to-quit success stories.

    The best part? Now I’m here to help you.

    I know my pathway-to-profit methods will help you turn more browsers into buyers (before you spend a cent on Facebook ads!) and put you at the helm of a wildly successful eCommerce business.

    eCommerce marketing mentor Karyn Parkinson


    “Just wanted to say I’m loving your content. I wish I had this a year ago when I started selling on Shopify!
    Would have saved myself thousands.”

    Jacqueline Kalab

    Jacqueline Kalab Beauty

    “I really had no idea I would be able to learn so much technology and new skills to use across the business and feel very lucky to have come across the eComm Ignitor Program.”

    Gina Galvin



    Get agency-tested (and proven!) VIP client eComm growth strategies


    ecommerce course inclusions Ignitor workbooks, training, calculators, checklist and Unstoppable Tshirt

    Stop burning hundreds of dollars on Facebook ads day in, day out

    eComm Ignitor® is brimming with agency-tested eCommerce strategies that’ll deliver you revenue growth, increased profits, and more time freedom – at your own pace and budget.

    You had me at agency tested!


    I almost don’t want to share just how good this course is because I feel like I have a secret advantage over other eCommerce stores!

    Kim Burbridge

    Burbridge & Burke

    Combine my easy-to-implement expertise with THE most supportive private Facebook community and you’re about to see your eCommerce Store in a whole new light (and level of revenue).

    Pop Quiz

    What common eComm mistake is sabotaging your sales and profits?

    (Once you know what’s broken, you can fix it!)

    You’re running ads without an eCommerce-specific strategy

    Let’s fix that by hitting your target customer with a triple threat; the right offer, with the right message, at the right time.

    My simple, powerful recipe will see your ad-spend find customers and generate sales.

    You’re running ads before your website is ready for buyers

    A website that fails to convert at 2% or higher is the single biggest cause of missed sales for eCommerce businesses owners.

    I’ll show you quick, easy changes that’ll prepare your website for buyers and help you stride towards increased profitability.

    You don’t have a eCommerce ads funnel

    You’re in for a treat with my icing-on-the-cake ads funnel.

    Let me show you three types of ads that’ll turn your store into a delicious success story (cake pun intended)!

    I’m ready for the fix!

    I’m one of the most transparent coaches you’ll ever work with so…


    You don’t need to spend $30,000 to get expert advice (like my VIP agency clients choose to spend each year).

    You don’t need to burn $10K + on an accountant, copywriter, email marketing expert, graphic designer, website designer, and an ad agency.

    And you don’t need to waste $80,000 on paid advertising, and not make a cent in return. Trust me – I learned this the hard way!

    eComm Ignitor is not just a Facebook Ads Course
    (scaling profitably involves more than just Facebook Ads!)

    It’s not just ANOTHER eComm Course.

    It’s everything you need for a high converting, scalable and profitable eCommerce business.

    ecommerce course inclusions Ignitor workbooks, training, calculators, checklist and Unstoppable Tshirt

    Now available in eComm Club

    73X return in 3 days! 

    “I wanted to share a big WIN that i feel is a direct result of this program. I ran a targeted campaign for my business for 3 days and invested $69. The return on that 3 day ad is now sitting at $5100.”

    Rylee Venables

    Ju Ju Tea

    My Unstoppable


    I promise that the teachings inside eComm Ignitor®, its growing member community, and my support WILL make a difference in your eCommerce business.  

    If you feel it hasn’t provided the transformative steps necessary to improve your eCommerce store, simply reach out within 14 days and I’ll issue you a full refund.

    When you add it all up, that’s

    A value of over $15,670

    • All 8 comprehensive training modules with over 15 hours of tutorial videos ~ $7500 value
    • 12 weeks access to Private Facebook student group for maximum support, clarity and eComm success ~ $997 value
    • Module specific workbooks to keep you on track and focused ~ $197 value
    • Website, email + ad checklists to help you avoid mis-steps or expensive mistakes ~ $97 value
    • 12 weeks of live, small group coaching calls to fast-track your results ~ $3,600 value
    • Website Conversion Optimiser, my blueprint for a high converting webpage ~ $297 value
    • Shopify Success Guide – my little black book of best performing Shopify themes and extensions ~ $197 value
    • Cart Abandonment Crushers – a collection of ready to use Website Icons ~ $297 value
    • The Design Lab – Micro Course by Bish School ~ $497 value
    • Profit first training by Master Profit First Accountant ~ $497 value
    • Our agency Facebook ad copy template to get your ads up and running fast with our best performing copy ~ $997 value
    • Email templates covering all your email automations – save hours writing emails and simply fill in the blanks ~ $497 value

    Invest in your eComm success story

    800% Growth!

    “It wasn’t just Facebook ads, it wasn’t just how to write copy, it wasn’t just one part of it – it was a complete process and a complete program for eCommerce success.

    I went from not being able to live off my business at all, to having my business being able to support me over the last 2 years.

    If I could only do one course to help my eComm business, it would absolutely be eComm Ignitor.


    Jacqueline Kalab

    My sales have increased 800% since doing eComm Ignitor!

    30X return on ad spend!

    Before eComm Ignitor, Corbin was wearing all the hats inside his business, and working another job to make ends meet.

    “I was running the whole business myself and had no idea what I was doing with Facebook marketing, eDM, schedules.”

    Since doing the Ignitor course, we now have 7 staff employed, we’ve got 74 thousand followers on Instagram, our revenue and Facebook Ads have had a 30x return.”

    For anyone thinking about doing the program, I highly recommend it… it’s worth every cent.

    Corbin Halliday


    “The investment is worth every cent”

    “Before eComm Ignitor I felt lost, frustrated, overwhelmed and out of my depth.
    After doing this course I now feel Unstoppable!

    I feel confident, knowledgeable, successful and totally equipped to smash our goals! The investment is worth every cent!

    If you are someone who wants to know how to take control of your online business, Karyn will absolutely guide you through how, why and what.

    I knew it was just what I needed to get our little business out into the world, and I was right!”


    Kim Burbridge
    eComm Ignitor Student review Kim

    “After a killer BFCM campaign and continuing sales this week I am certainly feeling unstoppable! The course was absolutely incredible, not to mention the ongoing support. Huge thanks to you”

    I want to be like Kim!

    The Nonsense Maker course review

    “The online community was super helpful.
    The response rate for the Facebook group was amazing!”

    Both quit their day jobs!

    “I would highly recommend it

    There were so many things that seemed so obvious that we had never thought about. It made us look at our online website in a completely new way.

    It’s so good that you do so much before you even get to the Facebook ads.

    We signed up for the Facebook ads but we didn’t really realise that we needed everything else.

    Sidonie Moore + Emily Ziccone

    Coleen was able to quit her day job!

    “Before eComm Ignitor I felt overwhelmed.

    I was already over 12 months into my business… I didn’t know where I should put my focus or what was important or what could wait or what shouldn’t.

    After doing this course I now feel confident, and under control (most of the time!).

    If you’re serious about your business and know you have a great product but don’t know how to progress it, I’d say DO THE COURSE!”

    Colleen Jackson


    eComm Ignitor student Colleen Ride Proud

    “These guys are excellent teachers. Their training videos are comprehensive and easily understood. You’re left with an extensive library of information that continues to grow and be updated.”

    eComm Ignitor student Gina review

    “Ecommerce Ignitor is extremely comprehensive and full of information on every subject you could think of for eCommerce.”

    Confident and in control

    “Before eComm Ignitor I felt quite lost and overwhelmed.

    I knew I had good products and really believed in what I wanted to do, but just didn’t know how to go about it.

    I now feel so much more in control and confident about what I’m doing… I know how to plan, manage my time and work much more efficiently.

    They go out of their way to be available to help, make the material clear and easy”


    Gina Galvin

    “Highly recommended!”

    “Karyn is a gem to find in the eCommerce training field. Her training is down to earth and easy to follow.

    I love her ‘step-by-step’ instructions and she also makes any complicated stuff seem simple.

    Ignitor will help build confidence that you are on the right track and you’ll see your business improve and grow. It’s easy to follow and you know that you can trust the information to be correct.

    Ree Beilby


    eCommerce course testimonial by Ree

    The mentorship is great, as well as the Ignitor group… just having like-minded business owners to chat to makes a big difference when you’re working from home.


    Don’t waste another minute on your eCommerce business without backing yourself with the confidence and information it needs to grow.

    With eComm Ignitor® and my expert guidance, you CAN transform your eCommerce businesses into a predictable, profitable revenue generator that’ll fill your entrepreneurial cup with joy – and cash!

    Now is the time to become the expert that your business needs.


    See you inside Ignitor

    Tripled her revenue!

    Katrina tripled her store revenue and consistently gets a website conversion rate of 4% and up to 10% at sale times!

    Top ranked Shopify Store

    Lauren increased her conversion rate to be awarded by Shopify as one of the top conversion rates in her industry (baby & kids)!

    Heather Found Control!

    “I’m more goal-orientated, methodical and less stressed. The business has gotten stronger both in the metrics, its identity as a brand and its focus for the future.”

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