eComm Ignitor now included in eComm Club
From Market Mayhem to Online Sales Magic
Get Consistent, Profitable Sales – Without Burning Out
Your business wasn’t meant to
Feel this exhausting
You started your business to create freely. To earn a living doing what you love. To bring beauty into the world.
But somewhere along the way…
-
You’re constantly prepping for the next market
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You’ve got a to-do list a mile long and not enough hours to tackle it
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Your “new product” ideas never make it past the sketchbook
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And you’re sick to death of the rollercoaster income, so reliant on markets
You dream of going full-time in your biz. Maybe even bringing on a team member (hello, freedom!).
But right now, you’re stuck in survival mode.
You’re overworked.
Underpaid.
And feeling like the “online sales thing” just isn’t clicking.
But what if there was a clear, doable path to:
✅ consistent online sales
✅ freedom from weekend markets
✅ and the breathing space to actually create more?
Trying to solve the problem sounds like an eComm house of horrors lucky-dip…
Are online sales slow because of your clickthrough rate, targeting, conversions, your copy, your website, ad creative, bounce rate? HELP!
So you do all the things…
- Listen to the podcasts
- Scour blog posts
- Waste hours bingeing YouTube videos
- Purchase (the wrong!) online courses
- Get conflicting advice from the Facebook Ads “gurus”
- Put up with hearing stories about other eComm store owner and their dreamy profit margins *insert eyeroll*
And yet…
YOUR DONATION TO ZUCKERBERG IS GETTING YOU NOWHERE
Here’s an eComm reality-check:
Cobbling together advice from all over the internet won’t help you build + scale a profitable online store.
But your eComm profits are out there. (TRUST ME.)
And it IS possible to generate regular, predictable revenue – without shelling out money you don’t have to an ads agency.
If you’d rather be shipping truckloads of customer orders than staring at Facebook Ads Manager, email automations, or scheduling yet another social media post, read on.
What if…
…you could leverage award-winning agency-proven tactics
to predictably grow and scale your eCommerce store?
And stop wasting ALL your cash on ads before you have
the right funnel, or a website that converts.
Let me share my proven system for a successful eCommerce store with you inside:
A 8 week express, small group coaching program to help online store owners ditch the 24/7/365 grind, generate sales in their sleep, and embrace *actual* entrepreneurial freedom through my tried and tested system.
No more overwhelm.
No more wasted money.
Just 1:1 tailored hands on support to help you grow your online store, strategically and sustainably.
“Sales are definitely increasing… I really didn’t understand how much there is to eCommerce… you’ve saved me so much time”.
Tracey went on to have her best month ever straight out of Ignitor and smashed her monthly target by 180%!
Your 8 week Transformation
Week 1: Profit Planning
Let’s get clear on your numbers. You’ll know which numbers to track and measure in your business (and which ones to forget) so you can make smart, profitable data-driven decisions.
In this week you’ll learn:
- The numbers worth watching to achieve serious growth
- Proven formulas to calculate your store’s performance
- How to set pricing – without undervalueing your time and skills!
- A-Z planning for profit and growth
- Extra ways to monetise your art
Includes bonus must-have training from a master Profit First accountant!
Week 1: AUDIENCE INSIGHTS
Discover who your most valuable customers are and how to attract more of them. Nail your niche and stop wasting time trying to market to “everyone.”
In this week you’ll learn:
- What your high-value customers want to buy (so you can sell more to them!)
- Tech tools for hidden audience insights and a competitive advantage.
- How to KNOW who’ll spend money with you – so you stop wasting time and ad-spend on the rest!
WEEK 2: MAGNETIC MESSAGING
Find your voice and learn how to write about your work in a way that connects, converts — and still feels like you.
You’ll learn:
- My tried and tested framework for clear, compelling messaging
- How to get your audience to buy, without making them feeling sold to
- How to get create a message library for instantly recognisable marketing and never waste another second battling writer’s block.
- How to train AI to sound like you so you can write copy in minutes, not hours
Week 3: TRAFFIC READY
No more sending traffic to a website that doesn’t convert. We’ll make sure your website is set up to turn browsers into buyers.
In these weeks I’ll reveal:
- The step-by-step method to optimise your website for traffic
- How to make sure you website will turn your browsers into buyers
- My stress-free tech prep for a successful eCommerce store
- Optimisations for every page of your website to add trust + remove buyer hesitation
Week 4: Content That Connects
Learn how to create scroll-stopping content without the burnout. You’ll walk away with a realistic content plan that fits your style and schedule.
By the end of this week you’ll know how to:
- Create an easy-to-follow content schedule that makes content creation a breeze!
- Stop the scroll with content that sends more buyers to your store
- Connect with customers that align with your brand values and products
- Never run out of content ideas again
Weeks 5+6: EMAIL MASTERY
Set up simple automations that sell your products on autopilot and make email your new favourite tool (trust me on this).
In this module I’ll show you how to:
- Create automated email sequences so you make money on auto-pilot
- Deliver email broadcasts relevant to your current campaigns and content schedule
- Write emails that get people to buy without feeling sold to
- Stop dreading writing emails with beautiful templates set up and ready to send
Weeks 7+8: FACEBOOK™ AD FUNNELS
When you’re ready, I’ll show you exactly how to set up Facebook + Instagram ads the right way — without flushing your budget down the drain. If Facebook ads scare you, don’t worry, by the end of this training you’ll wish you had started sooner.
Get ready to:
- Set up Facebook™ + Instagram™ ads like a pro with my agency-tested funnel designed specifically for eCommerce stores.
- Retarget people so they come back and buy (again and again)
- Test, measure and optimise your ads so they stop leaking profits and finally deliver a positive ROI!
BONUS: OPTIMISE + SCALE
Now you refine everything: your systems, your marketing, your offers. You’ll leave with your very own Marketing Playbook — a plan that keeps working even when you’re offline.
In this bonus module you’ll:
- Put together a strategic Marketing Playbook specific to your business
- Get checklists for daily, weekly, monthly, quarterly + yearly tasks for an ever-growing business so you always know what to do next
- Learn how to optimise each aspect of your business
- Get my cost saving strategies to increase profit
“Just wanted to say I’m loving your content. I wish I had this a year ago when I started selling on Shopify! Would have saved myself thousands.”
“I really had no idea I would be able to learn so much technology and new skills to use across the business and feel very lucky to have come across the eComm Ignitor Program.”
Meet Karyn
Your eCommerce marketing mentor
Karyn (“with a Y”) Parkinson is the creator of Unstoppable eCommerce, an education hub and community that helps online store business owners (and eComm marketers) start, grow, and scale a profitable and sustainable eCommerce brand.
With over 14+ years of experience in the world of eCommerce, Karyn has mentored hundreds of online store owners from start-up businesses to 8-figure international brands (including one she took from 5 to 7 figures in under 12 months). One thing is for sure, Karyn has seen it all: from product development to marketing, to piercing through the international markets.
Karyn is also the co-founder of Hueray, a sought-after eCommerce speaker, the host of the top 10 marketing podcast: Unstoppable eCommerce, and the wrangler of a toddler (and husband!).
KARYN’S BEEN FEATURED IN:
BIG IMPACT FOR YOUR SMALL BIZ
Get agency-tested (and proven!) eCommerce growth strategies
WITHOUT THE AGENCY PRICE TAG
Stop burning $$$ on Facebook ads day in, day out
eComm Ignitor® is brimming with agency-tested eCommerce strategies that’ll deliver you revenue growth, increased profits, and more time freedom – at your own pace and budget.
You had me at agency tested!
YOUR SECRET ADVANTAGE!
I almost don’t want to share just how good this course is because I feel like I have a secret advantage over other eCommerce stores!
Combine my easy-to-implement expertise with THE most supportive private Facebook community and you’re about to see your eCommerce Store in a whole new light (and level of revenue).
Pop Quiz
Which common eComm mistake is sabotaging your sales + profits?
(Once you know what’s broken, you can fix it!)
You’re running ads without an eCommerce-specific strategy
Let’s fix that by hitting your target customer with a triple threat; the right offer, with the right message, at the right time.
My simple, powerful recipe will see your ad-spend find customers and generate sales.
You’re running ads before your website is ready for buyers
A website that fails to convert at 2% or higher is the single biggest cause of missed sales for eCommerce businesses owners.
I’ll show you quick, easy changes that’ll prepare your website for buyers and help you stride towards increased profitability.
You don’t have an eCommerce ads funnel
You’re in for a treat with my icing-on-the-cake ads funnel.
Let me show you three types of ads that’ll turn your store into a delicious success story (cake pun intended)!
I’m ready for the fix!
ELISE TRIPLED HER SALES!
Before eComm Ignitor, Elise was overwhelmed with everything she needed to do as a small business owner.
“I wasn’t sure what I needed to prioritise. It’s fine knowing everything you need to do, but you can’t do everything at once”
“Since joining, and doing Ignitor and finding Karyn, my sales have at least TRIPLED and they have managed to stay there. So they have stayed consistent. “
“When I look back at where I was before I started Ignitor, it’s light years apart in terms of my skill level and just clarity on knowing what I need to be working on everyday. I now feel like I have a sustainable business.”
Elise Ross
sprucecraftco.com
My Unstoppable
Guarantee
I promise that the teachings inside eComm Ignitor®, and my support WILL make a difference in your eCommerce business.
If you feel it hasn’t provided the transformative steps necessary to improve your eCommerce store, simply reach out within 14 days and I’ll issue you a full refund, no questions asked.
Brooke made HER investment back in just 2 weeks!
“For me before I did the course a lot of the Facebook ads that I ran were kind of guesswork. Some of them worked, some didn’t and I did waste a lot of money.
The course taught me all the things that I needed to get set up on my business to be ready for ads”
“I got really good results, I actually made the money back that I spent on the course within the first couple of weeks which is incredible and it did just keep on growing.”
“If you are in business and you want to nail your Facebook ads I really do highly recommend the eComm Ignitor course”
Brooke Davis
yourwildbooks.com
Thank you so much Karyn for creating it because it is a true resource for small business.
I’m one of the most transparent coaches you’ll ever work with so…
LET ME DROP SOME eCOMM TRUTH BOMBS:
You don’t need to spend $30,000 to get expert advice (like my agency clients choose to spend each year).
You don’t need to burn $10K + on an accountant, copywriter, email marketing expert, graphic designer, website designer, and an ad agency.
And you don’t need to waste $80,000 on paid advertising, and not make a cent in return. Trust me – I learned this the hard way!
eComm Ignitor is not just a Facebook Ads Course
(scaling profitably involves more than just Facebook Ads!)
It’s not just ANOTHER eComm Course.
It’s everything you need for a high converting, scalable and profitable eCommerce business.
Jacqueline grew 800%!
“It wasn’t just Facebook ads, it wasn’t just how to write copy, it wasn’t just one part of it – it was a complete process and a complete program for eCommerce success.
I went from not being able to live off my business at all, to having my business being able to support me over the last 2 years.
If I could only do one course to help my eComm business, it would absolutely be eComm Ignitor.”
Jacqueline Kalab
jacquelinekalabbeauty.com.au
My sales have increased 800% since doing eComm Ignitor!
Corbin got 30X return on ad spend!
Before eComm Ignitor, Corbin was wearing all the hats inside his business, and working another job to make ends meet.
“I was running the whole business myself and had no idea what I was doing with Facebook marketing, eDM, schedules.”
Since doing the Ignitor course, we now have 7 staff employed, we’ve got 74 thousand followers on Instagram, our revenue and Facebook Ads have had a 30x return.”
For anyone thinking about doing the program, I highly recommend it… it’s worth every cent.”
Corbin Halliday
threewarriors.com.au
UPDATE: Three Warriors has gone on to become a global multi million dollar brand with Sonja Kruger as their ambassador! Great work Corbin!
“The investment is worth every cent”
“Before eComm Ignitor I felt lost, frustrated, overwhelmed and out of my depth.
After doing this course I now feel Unstoppable!
I feel confident, knowledgeable, successful and totally equipped to smash our goals! The investment is worth every cent!
If you are someone who wants to know how to take control of your online business, Karyn will absolutely guide you through how, why and what.
I knew it was just what I needed to get our little business out into the world, and I was right!”
Kim Burbridge
burbridgeandburke.com
“After a killer BFCM campaign and continuing sales this week I am certainly feeling unstoppable! The course was absolutely incredible, not to mention the ongoing support. Huge thanks to you”
I want to be like Kim!
“The online community was super helpful.
The response rate for the Facebook group was amazing!”
Both quit their day jobs!
“I would highly recommend it
There were so many things that seemed so obvious that we had never thought about. It made us look at our online website in a completely new way.
It’s so good that you do so much before you even get to the Facebook ads.
We signed up for the Facebook ads but we didn’t really realise that we needed everything else.”
Sidonie Moore + Emily Ziccone
thenonsensemaker.com.au
Coleen was able to quit her day job!
“Before eComm Ignitor I felt overwhelmed.
I was already over 12 months into my business… I didn’t know where I should put my focus or what was important or what could wait or what shouldn’t.
After doing this course I now feel confident, and under control (most of the time!).
If you’re serious about your business and know you have a great product but don’t know how to progress it, I’d say DO THE COURSE!”
Colleen Jackson
rideproudclothing.com
“These guys are excellent teachers. Their training videos are comprehensive and easily understood. You’re left with an extensive library of information that continues to grow and be updated.”
“Ecommerce Ignitor is extremely comprehensive and full of information on every subject you could think of for eCommerce.”
Confident and in control
“Before eComm Ignitor I felt quite lost and overwhelmed.
I knew I had good products and really believed in what I wanted to do, but just didn’t know how to go about it.
I now feel so much more in control and confident about what I’m doing… I know how to plan, manage my time and work much more efficiently.
They go out of their way to be available to help, make the material clear and easy”
Gina Galvin
kitmaii.com.au
“Highly recommended!”
“Karyn is a gem to find in the eCommerce training field. Her training is down to earth and easy to follow.
I love her ‘step-by-step’ instructions and she also makes any complicated stuff seem simple.
Ignitor will help build confidence that you are on the right track and you’ll see your business improve and grow. It’s easy to follow and you know that you can trust the information to be correct.”
Ree Beilby
twizzledesigns.com.au
“The mentorship is great, as well as the Ignitor group… just having like-minded business owners to chat to makes a big difference when you’re working from home.”
Tripled her revenue!
Katrina tripled her store revenue and consistently gets a website conversion rate of 4% and up to 10% at sale times!
Top ranked Shopify Store
Lauren increased her conversion rate to be awarded by Shopify as one of the top conversion rates in her industry (baby & kids)!
Heather Found Control!
“I’m more goal-orientated, methodical and less stressed. The business has gotten stronger both in the metrics, its identity as a brand and its focus for the future.”
WHAT ARE YOU WAITING FOR?
Don’t waste another minute on your eCommerce business without backing yourself with the confidence and information it needs to grow.
With eComm Ignitor® and my expert guidance, you CAN transform your eCommerce businesses into a predictable, profitable revenue generator that’ll fill your entrepreneurial cup with joy – and cash!
Now is the time to become the expert that your business needs.
See you inside Ignitor
FAQs
How is this live round different?
eComm Ignitor is generally run as a 12 week live round with weekly calls. This is an express round that will be run over 8 weeks, with 2 live calls per week. It’s designed for people who are going to get in and do the work, and want to have everything they need for a successful online store up and running before the end of the year.
How long do I have access to the content for?
After the 8 weeks of live support, you will continue to have perpetual access to the learning portal with all the video recordings and supporting documentation. You can access the modules and lessons as many times as you like, whenever you like.
Why did you create this course?
I built this course to teach everything I wish I knew when I started my first online store. I wasted so much time and a crazy amount of money trying to work things out on my own and listening to dodgy advice. I share everything I know about eCommerce marketing to help online store owners play on a level playing field with the big guys, showing you how to cut through in a busy world of social media and stand out online.
How is the content delivered?
The course is supported with a 12 week live component which involves a private student group and weekly live calls via Zoom. The video lesson content is hosted in an online portal which you will log into. Each module has videos, workbooks, and (where applicable) templates and screen-share explainer/demo videos. The videos are pre-recorded, and you can watch them at whatever pace suits your learning style with the option to speed up, or slow down the videos.
How much time will I need to invest in the course?
As this is an expres round with 2 live calls per week for 8 weeks you will need to commit time to attending the calls, and implementing what you learn. Allow a 6 hours a week to join in the live calls, watch the content and implement. The last month when we are setting up email campaigns and Facebook ads are the most time intensive.
Some alumni have gotten through the material in a matter of weeks, and others have continued to chip away alongside their day job and/or family obligations.
You will continue to have access to the training so there is no rush to complete everything in the 8 weeks, however it is definitely possible if you invest the time.
Is there a payment plan?
There sure is! Instead of paying in one lump sum you can pay in 3 or 6 smaller amounts. All dollar amounts listed are in AUD. GST is applicable to Australian businesses.
Which eComm website platforms do you cover?
Most of the course content is relevant regardless of which website platform you are using. However some things are demonstrated inside of Shopify. On live calls you will have the chance to share your screen and get assistance on your specific platform.
Can you run my Facebook/Instagram ads for me?
“Yes…but.” There are many reasons that I put this course together – and this is one of them. I believe that eCommerce business owners will benefit the most from learning the core skills to grow their business themselves before handing it off. That means that you only start to outsource when your business is ready – not just ready to support the fees that agencies typically charge, ready to support those fees with proven conversion rates. My ad management fees start at $2.5k a month.
What if I need help to implement some of the things you recommend?
Our screen-shares and step-by-step guides are usually exactly what you’re looking for in terms of step-by-step instructions for the setup you need to do.
I can also assist with some things on the weekly calls.
However, if you simply don’t have the capacity to do it yourself (photography for example), I do have a list of trusted providers I can put you in touch with.
When is the express 8 weeks live running?
The 8 week express live cohort will be run from 6 October – 30 November 2025.
What time are the live calls?
When you enrol you’ll get to nominate your availability for calls with many times and days available to choose from. I will then select the day and time that suits as many people as possible.
Some of my 300+ Unstoppable Alumni Students
My amazing Alumni students sell a wide range of products including kids clothing + accessories, consumables, soaps, candles + fragrance products, art + craft, art supplies, books, bags, fashion, original art, prints, cards, stationary, jewellery, fake tan, scrunchies, furniture, skin care, cross stitch kits, activewear, kids tools, pet accessories, natural deodorant, lamp shades, homewares, hats, potions, protein powder, health blends, shoes, even ceramic slugs! You may recognise some of these brands who have gone on to become 7 and 8 figure global companies.
