Growing your online store doesn’t have to be hard, lonely or unpredictable.

an eComm

Waking up to sales, and getting the
Return on Ad Spend of your Dreams,
by using eCommerce Agency-Tested
Strategies and Support
(without paying Agency Rates)

You’ve already invested SO much time, effort and money into setting up your online store… not to mention writing emails, creating social media and other content… but when you plug money into the Facebook Ads “slot machine” – either no one clicks, or no one buys. Or both.

not alone.

It can feel like self-managing a
profitable eCommerce marketing strategy


We hear you

Running an online store – sending out emails and crossing your fingers that your customers open them, running ads hoping for buyers not just looky-loos – can make you feel like every day inside your business is a gamble – and that’s not what you signed up for!

The thing is – your products are amazing!
Your small but loyal following looooves buying from you, but where is everyone else?!

Have you just been flushing your ad spend (and your profits) down the drain?

Other than your donation to Zuckerberg
getting you nowhere, the next worst part
is not knowing if the problem is your… creative


clickthrough rates

web store


bounce rates...

Not to mention that having to understand all that jargon
doesn’t help, does it?

  • You’ve listened to the podcasts.
  • Heard enviable stories about other eComm stores and their  dreamy profit margins.
  • Studied blog posts.
  • Stumbled through YouTube videos.
  • Purchased online courses.
  • Heard conflicting advice from a variety of Facebook Ads “Gurus”…

…all the while wondering which part of the advice they’re spouting is relevant to YOU and YOUR eComm store and your industry.

but the hard
reality is that…

cobbling together advice from all over the internet still isn’t helping you run a profitable online store.

You know that eComm profit is out there… but where, how and WHEN is it going to be your turn to start churning regular and predictable revenue in your online store – without having to shell out money you haven’t earned yet to an ads agency?

And we both know you’d rather be creating, packing and shipping your beloved products into the hands of your loyal fans, than staring at the Facebook Ads Manager and email automations on your computer screen. Nor planning, creating and scheduling your email and social content.

“Sales are definitely increasing… I really didn’t understand how much there is to
eCommerce… you’ve saved me so much time”. Tracey went on to have her best month
ever straight out of Ignitor and smashed her monthly target by 180%!

Tracey Hickmott

Owner, Natural Approach

Chances are excellent that if you’ve read this far (and you’ve been nodding your head as you read), that one of these common mistakes is stopping you from profiting from all your efforts.

Either you’re running ads before your web store is ready for buyers OR you’re running ads without an eCommerce-specific strategy in place …or both

the good news?

Once you know how to pinpoint the holes
in your setup, you can fix them!

What if…

…you were using Agency Tactics and
Knowledge for your emerging
eCommerce store?


The biggest way to lose money on ads is by not having
the right funnel or a high-converting website


Target the right people, with the right message (with the right offer at the right time).

This might seem overly simple, but when it comes to advertising eCommerce products, there is actually a specific sequence to follow to make sure that your ad spend is going to the right place, and finding the right people.

Prepare your website for those buyers. This is truly the biggest missed opportunity by eComm sellers, especially when you’re paying for every single one of those clicks (aka website visitors).

If your website conversions are not 3% or higher (if you are even tracking those numbers(!!)), then – the good news is – this is where you’ll start making the easiest strides towards increased profitability.

Have an eCommerce ads funnel in place. There’s no sense in putting the icing on the cake unless you’re sure it’s delicious – and this funnel strategy truly is the icing on the eComm Facebook Ads cake.

Speaking of funnel (cake? 🍰)… Have you heard the advertising terms “top of funnel,” “middle of funnel” and “bottom of funnel”? If you haven’t, then you’re in for a treat (cake pun intended)!

Running these three types of ads – combined with a proven eComm strategy – will turn your store into the success story you’ve been waiting for.

Bottom Line

Let every dollar of your ad become strategic.

By only spending on ads that bring you DATA or CONVERSIONS, your ad spend stops feeling like throwing money at the unknown and starts paying you back.

Oh, and since we may not have officially met, yet

we’re Megan
and Karyn.


Together, we run an eCommerce Growth Agency where we implement the experience from our dozen plus years in the eCommerce growth and media-buying space.

Fun fact: successfully running ads for a small eComm business takes the same tactics as it does for big brands with big budgets. (Sometimes it’s even easier!)

Our Agency is known for consistently yielding enviably high ROI (return on investment) , and we simply LOVE turning around to teach what’s working to emerging eComm Store owners, just like you.

The world needs more small brands
like yours.

But to succeed, small businesses need relevant, quality advice and guidance when it comes to investing their hard earned money into growth, strategies and ads – but without paying the Agency-level price tag.

Plus, aren’t you ready for the entrepreneurial freedom that isn’t just sales while you sleep, but time off when you want and need it?!

Just wanted to say I’m loving your content. I wish I had this a year ago when I started selling on Shopify! Would have saved myself thousands.


Jacquline Kalab Beauty

I really had no idea I would be able to learn so much technology and new skills to use across the business and feel very lucky to have come across Megan, Karyn and the Ecomm ignitor Programme.



It’s time for us to STOP hinting,
and START showing off

Generating a Big Impact for Your Small Biz

The eComm Ignitor Program is an eComm Agency-Tested online course and support community that guides eCommerce store owners (just like you) to grow profitably, using proven + current tactics that you can implement, test and use at your own pace and budget.

We know that you don’t have thousands of dollars a day or month to spend on Facebook ads, which is exactly why we created this course.

The program allows us to share the proven steps that are built from the successful results of the testing and scaling we do for our Agency clients.

That means:

You get the same strategies we use every day
for our big name agency clients.

I almost don’t want to share just how good this course is because I feel like I have a secret
advantage over other e-commerce stores!


Burbridge + Burke

Combine this shared expertise with the most supportive online community you’ve ever seen, and you’re about to see your eComm Store in a whole new light (and level of revenue).

We’ve successfully guided a wide range of over 100 eComm business owners through our customized series of optimisations and metrics analysis, through to successful ad campaigns and beyond.

Our ad funnel formula repeatedly generates over 30x Return On Ad Spend.

Our years of experience as eComm Growth Agency owners and media buyers means that we know exactly what it takes for an online store to scale.


Scaling profitably involves more than Facebook Ads.
And that’s exactly what we’re here to guide you through.

We are some of the most transparent and helpful coaches you’ll ever work with – so we want to be clear:

is not JUST a Facebook Ads Course.
Nor is it just ANOTHER Ads Course.

It’s So.Much.More.

Inside, we peel back the layers of your profitable online store marketing
and ad strategy, ensuring that every part of the foundation of your online
experience is solid, converting – and scalable.

All course materials including the lesson videos, workbooks, checklists and templates are housed within our online portal. You have lifetime access to this material, including any future updates!

“I wanted to share a big WIN that i feel is a direct result of this program. I ran a targeted campaign for my business for 3 days and invested $69. The return on that 3 day ad is now sitting at $5100.”

Rylee Venables

Owner, Ju Ju Tea

“What I need is a time machine. What others need is to find you at the start of their
e-comm journey. I’ve been adding up how much I’ve wasted on other people/services
who didn’t have the expertise I needed.”


Owner, Zurii

Here’s what you’ll accomplish

inside the eComm Ignitor
Program & Support Community…


Everything in eComm is literally just numbers. You can track and measure everything – but that doesn’t mean you should.

In this module you will learn:

  • Which are the important numbers to measure
  • How to install tracking tools
  • The exact formulas to calculate your performance
  • How to plan for profit and growth

MODULE 2: Audience Insights

If you try to be everything to everyone, you will be nothing to no-one.

In this module you will learn:

  • How to get valuable insights from your existing high value customers
  • Tech tools to find hidden insights on your audience
  • How to get crystal clear on who is going to spend money with you


People don’t buy your product, they buy what it will do for them and how it will make them feel.

In this module you will learn:

  • The framework that we use to get really clear on  messaging
  • What to say to get your audience to buy without feeling sold to
  • How to create a message library to use throughout your marketing


Perhaps the biggest mistake we see people make in their business is they drive traffic to a website that isn’t ready for it. It’s like turning on a tap without having any buckets in place to capture the water.

In this module you will learn:

  • How to optimise your website for traffic
  • How to make sure you’re ready to turn visitors into customers
  • All the techy stuff you need to get right


Have you ever forgotten to post content for a few days – or even weeks? Or maybe you just post something in the moment, without thinking about your strategy? 

In this module you will learn:

  • How to create an easy to follow content schedule
  • How to post content that is unique, magnetic and engaging
  • How to authentically align people with you brand and your product


If Facebook or Instagram disappeared what would happen to your business? You own your email list and email converts. 

In this module you will learn:

  • How to setup automated email sequences
  • How to deliver broadcasts based on your current campaigns and content schedule
  • How to write emails that get people to buy without feeling sold to


Once your site is ready for traffic is time to turn those taps on!

In this module you will learn:

  • How to setup Facebook ads specifically for eComm
  • How to retarget people so they come back and buy
  • How to test, measure and tweak your ads so they make you a positive return on investment


Once you have your audience nailed, your messaging right, website traffic ready and Facebook ads up and running it’s time to optimise everything and scale!

In this module you will learn:

  • Ongoing daily, weekly and monthly tasks
  • How to review and tweak your Facebook ads
  • How to scale your Facebook ads
  • Bonus ad campaigns

But wait!

there’s more!

PLUS an exclusive invite to our eComm Ignitor student Facebook group.

This is your place to celebrate, connect and share. Our students connect with, learn from and support each. Plus ome beautiful friendships and successful collaborations have been born out of the community.


The Little Black Book of Shopify

This is our little black book of Shopify! We outline our favourite tried and tested Shopify themes and extensions.

We list our favourite apps for carts, bundles, order bumps and more so you can cut through the long list of options available and get straight to the ones that work.

Value $197


Easy to follow website wireframes for the perfect page layout for optimal conversions. For use with any website platform.
Includes the following pages:

  • Home page
  • Category pages
  • Product pages
  • Cart page

Value $297

Ready to use website icons

A collection of beautiful website icons in a range of styles to suit the style of your website.

Use the icons to add trust to your product pages and your website overall to decrease cart abandonment and increase your overall conversion rate.

    Value $297

    When you add it all up, that’s

    A value of over $9,785

    • All 8 comprehensive training modules with over 15 hours of tutorial videos ~ $7500 value
    • Workbooks, checklists + templates ~ $497 value
    • Perfect Page Blueprint ~ $297, Little Black Book of Shopify ~ $197 + Ready to use Website Icons ~ $297
    • Private Facebook student group  ~ $997 value
    • Lifetime* access to content including future updates + additions
    • Training by top industry leaders ~ Priceless 🙂

    Our Unstoppable


    We promise that the methods and practices we teach inside Unstoppable eComm will make a difference in your eComm business. Our community and support are second to none and our Agency track record that is the foundation of our teachings speaks for itself. But we also understand the leap of faith required to send money to strangers who are making such a big promise.

    We are so confident that this course contains transformative steps that will improve your eComm store within the first two weeks, if not sooner, that if you don’t feel the same way about the course content and supportive Facebook community, simply reach out to us with your completed work, and we will issue a full refund.

    “After a killer BFCM campaign and continuing sales this week I am certainly feeling unstoppable! The course was absolutely incredible, not to mention the ongoing support. Huge thanks to you Megan and Karyn for everything you do”

    Meet Kim Burbridge

    “Before eComm Ignitor I felt lost, frustrated, overwhelmed and out of my depth.

    After doing this course I now feel Unstoppable!

    I feel confident, knowledgeable, successful and totally equipped to smash our goals!

    The investment is worth every cent!

    If you are someone who wants to know how to take control of your online business, Karyn and Megan will absolutely guide you through how, why and what and all that is left is for you to follow through.

    I almost don’t want to share just how good this course is because I feel like I have a secret advantage over other e-commerce stores, but there is room for everyone to succeed!

    I knew it was just what I needed to get our little business out into the world, and I was right!”

    MEET Colleen Jackson

    “Before eComm Ignitor I felt overwhelmed.
    I was already over 12 months into my business and I had done a lot of research. I knew a lot of what should be done and had made a start at some of it.
    But there is so much!!
    I didn’t know where I should put my focus or what was important or what could wait or what shouldn’t.

    After doing this course I now feel confident.
    And under control (most of the time). Although I’ve still not implemented everything I know what needs to be done and the priority of it.

    If you’re serious about your business and know you have a great product but don’t know how to progress it, I’d say DO THE COURSE!.
    But there is a disclaimer to this.

    You need to do the work. All the work – and there is a lot of it. The course starts slow(ish), but ramps up, so keep up. Even if you think it’s not relevant to you, still do the work. You might be surprised what becomes relevant.

    Have some faith.
    It all comes together in the end and if you’ve done the work it makes it all a whole lot easier.”

    “By nature I question everything but these guys are excellent teachers. Their training videos are comprehensive and easily understood. You’re left with an extensive library of information that continues to grow and be updated.

    My advice … rip into it.”

    “Ecommerce Ignitor is extremely comprehensive and full of information on every subject you could think of for eCommerce.

    Megan and Karyn are such talented and giving mentors. They go out of their way to be available to help, make the material clear and easy”

    MEET Gina Galvin

    “Before eComm Ignitor I felt quite lost and overwhelmed. I was working very hard but had no real plan or strategy for the business, trying to juggle and do everything myself. Sourcing products, website design, social media, marketing, packaging, selling, customer service etc. etc. I knew I had good products and really believed in what I wanted to do, but just didn’t know how to go about it.

    After doing this course I now feel so much more in control and confident about what I’m doing. I still have a lot to learn and implement, but I now feel I know how to plan, manage my time and work much more efficiently. How to break large tasks down into smaller chunks and follow through. How to plan Social Media, ad campaigns and promotions and take advantage of the important times throughout the year.

    You will need to schedule time each week for digesting the course material and putting the teachings into practice. However, you will have lifetime access to the material so you can go back and re-read/re-watch material at any time – you will always learn something new.

    MEET Elizabeth Bettridge

    “Before eComm Ignitor I felt overwhelmed, lost and confused in the world of e-commerce.

    Wow I have learnt soooo much. Sorted out issues with my website, learnt about emailing, Messaging, Social Media and finally Facebook Ads.

    What an amazing journey. It continues but this is a fabulous start.

    It is a brilliant course as long as you are an “action taker”. There is no point in only “listening”.

    The rewards of learning are always HUGE.”

    To anyone who is thinking about doing the course I would say DO IT. Yes it costs money but it is an investment for the future of your business.


    How long do I have access to the content for?

    You have perpetual access to the learning portal with all the video recordings and supporting documentation, including future updates. The course is self-paced, and you can access the modules and lessons as many times as you like, whenever you like.

    Why did you create this course?

    As highly respected (and highly paid) eCommerce consultants and agency owners, we typically work with large eCommerce brands. We built this course to teach emerging online store owners how we serve our eCommerce clients in our Facebook Ads agency and fill the gap in the advice that was being given to up and coming eCommerce stores. This course bridges that gap so you can do it for yourself at a pace and budget that suits your business.

    How is the content delivered?

    The course is hosted in an online portal or “course area,” which you will log into. Each module has videos, workbooks, and (where applicable) templates and screen-share explainer/demo videos. The videos are pre-recorded, and you can watch them as often or at whatever pace suits your learning style.

    What if I have questions after watching the self-serve videos?

    This is exactly why we host a Facebook community, which is a highly engaged group of students, mentors (including Karyn and Megan!) and alumni who support, connect and share with each other.

    How much time will I need to invest in the course?

    This is a self-paced 8-module course, which includes both no-fluff video lessons and tactical action steps in each phase. Some alumni have gotten through the material in a matter of weeks, and others have continued to chip away alongside their day job and/or family obligations. (This is exactly why we provide perpetual access, so you can proceed within your own availability.)

    Is there a payment plan?

    Yes, instead of paying in one lump sum you can pay in 3 smaller amounts. However, an admin fee is included in the amount. All dollar amounts listed are in AUD.

    Which eComm website platforms do you cover?

    Most of the course content is relevant regardless of which website platform you are using. However we demonstrate pixel setup and Facebook catalogue integration in the most commonly used platforms: Shopify, and WordPress with WooCommerce.

    Can you run my Facebook/Instagram ads for me?

    “Yes…but.” There are many reasons that we put this course together – and this is one of them. We believe that emerging eComm business owners will benefit the most from learning the core skills to grow their business themselves before handing it off. That means that you only start to outsource when your business is ready – not just ready to support the fees that agencies typically charge, ready to support those fees with proven conversion rates. Our fees start at $3k a month.

    What if I need help to implement some of the things you recommend?

    Our screen-shares and step-by-step guides are usually exactly what you’re looking for in terms of step-by-step instructions for the setup you need to do. However, if you simply don’t have the capacity to do it yourself (photography for example), we do have a list of trusted providers we can put you in touch with.

    Marketing is an experiment. Especially online marketing, where – in theory
    – you can turn on a tap of website visitors at will.

    But without the right lab, and the right supervision, that online marketing
    experiment can be costly, time consuming (and deflating).

    There’s never been a more important time for you
    to become the expert that your business needs.

    With eComm Ignitor (and Megan and Karyn!) you can thrive with the guidance of the exact right mentors – the mentor team that knows how to take eComm stores and transform them into predictable, profitable revenue generators that fill your entrepreneurial cup with joy and dollars.

    Don’t let another day or dollar pass without the confidence and information needed to grow your eComm business.

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