Ep. 45 – Revenue Is Vanity, Profit Is Sanity


In today’s episode, we are talking about why revenue equals vanity and profit actually equals sanity. We’re going to talk about some of the things that you can look at and tweak in your business to make sure that you are making that all-important revenue.

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.


Episode Highlights

  1. Revenue is vanity and profit is sanity [00:52]
    1. Revenue is the money that you’re making [01:38]
    2. Profit is revenue minus expenses [01:44]
  2. Work out what your profit margin is [06:02]
  3. Three percent is a good conversion rate for eCommerce [06:48]
  4. Do not buy Facebook fans or Instagram followers—quality over quantity [08:25]
  5. Aim for a 30% repeat purchase rate [10:25]
  6. Some things you can do to drive profit [12:50]
    1. Build your price rise campaigns into your marketing calendar [14:03]
  7. Every dollar of income you get should be split up into different buckets [17:15]

Links Mentioned

eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.