Ep. 42 – Powerful Insights From Google Analytics


In today’s episode, we talk about some really amazingly powerful insights that you can get from your Google Analytics to understand your high-value customers so that you can find more of the people who are spending money with you—YAY! That’s what we all want, right?

So grab a pen and paper because we’re going to go into some tactical things that you can actually add to your to-do list to get some of these powerful insights.

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.


Episode Highlights

  1. About Google Analytics and how it works [01:38]
  2. The importance of understanding who your high-value customers are [02:30]
  3. Go on Google Analytics and check:
    1. Which age bracket is generating the most revenue [03:30]
    2. Which age bracket has the highest conversion rate [05:08]
    3. The gender of your visitors/customers [07:10]
    4. What’s happening in each location [09:38]
  4. Make your ads resonate with your target market through local lingo and images that are relatable or relevant [13:15]
  5. Look at the conversion rate of your landing page [15:50]
  6. What date range you should be looking at [18:05]
  7. Turn on e-commerce tracking and enable demographics if you’re installing Google Analytics for the first time [20:00]
  8. Look at what your potential customers are interested in [21:15]

Link Mentioned

eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.