Ep. 32 – Our 3 Step Process to Ensure Your Facebook Ads Get People Buying Not Just Clicking


If you have spent money on Facebook ads, you want your customers to go beyond clicking those ads to actually purchasing your products. However, Facebook ads are just a tool—it’s only as good as what you do with it.

In today’s episode, we dive into our 3-step process which has produced amazing results for our clients and students.

Step 1: Target the right people with the right message.

Step 2: Make sure your website is ready for traffic.

Step 3: Have an eCommerce funnel in place to show the right message at the right time.

We share our own experiences with clients to better illustrate our points, and we offer practical advice so that you can get a better return on your ad spending. Put all the steps together and make your business work for you!

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.


Episode Highlights:

  1. Step 1: Target the right people with the right message [01:50]
    1. Get really clear on who your ideal customer avatar is [02:08]
    2. Know what to say to your target market with coming off as sales-y [02:25]
  2. Step 2: Have a traffic-ready website [02:55]
    1. About the 3-second test [03:35]
    2. Why conversion rate is important [03:50]
  3. Step 3: Have an eCommerce funnel in place [05:52]
    1. The top of the funnel: discover [07:22]
      1. On cold audiences and retargeting [07:50]
      2. On Facebook Pixel and email lists [09:45]
    2. The middle of the funnel: dream [12:05]
    3. The bottom of the funnel: do [13:32]
      1. Remind people that you’re there [18:20]
      2. You could offer incentives at the very end of the funnel [18:52]
    4. Have “thank you” campaigns [20:08]


Links Mentioned:


eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.