Ep. 28 – How to Get Your Website Traffic Ready to Increase Your Conversion Rate

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Shownotes

There are 3 ways to make more money on your online store: get more people to your website, get those people to spend more per sale, and get more visitors to make a purchase.

We want to focus on that last bit, so today, we’re going to teach you how to increase your website’s conversion rate, bringing back points we’ve shared in earlier episodes. We also share tips on building trust through your website. And finally, is your website traffic-ready? We have the ultimate test to find out!

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

 

Episode Highlights:

  1. Why conversion rates matter to online stores [01:54]
  2. On driving traffic to a website that’s not ready for it [03:14]
  3. The 5 tech-checks [04:40]
    1. Make sure your website loads within 3 seconds [04:55]
    2. Your website should also be mobile-friendly [05:10]
    3. Install Facebook Pixel if you use Facebook ads [06:01]
    4. Collect data through Google Analytics [06:13]
    5. Be ready to follow-up on window shoppers [06:40]
  4. The 5 onsite must-haves [07:50]
    1. Have a clean and simple layout [08:07]
    2. An easy-to-navigate menu is key [08:30]
    3. Use high-quality images of your products [09:13]
    4. Evocative product descriptions are also important [09:42]
    5. Build trust on your website [10:46]
  5. Our 3-second test to check if your website is doing its job [16:40]

Links mentioned:

 

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Binge Listen

Ep. 34 – Bricks & Mortar to Online Store With Karen Wagner From Verde

Ep. 34 – Bricks & Mortar to Online Store With Karen Wagner From Verde

Karen tells us how she navigated Verde’s transition into an online store and the challenge of having a myriad of products. We talk about the advantages of identifying key products and selling unbranded products, highlighting the importance of constantly testing, measuring, and tweaking your website.

Ep. 33 – Social Enterprise eCommerce With Heather Rayside From for Dignity

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