Ep. 106 – Unlock the power of words with Anita Siek

Ep. 106 – Unlock the power of words with Anita Siek

Show Notes

Anita Siek is a lawyer turned serial entrepreneur. She’s a brand and business strategist, a copywriter, podcast host, and the CEO of Wordfetti.

Anita is a whiz at helping brands stand out and sell through the power of psychology, design-thinking and words.

In this episode we discuss all the elements of your business you can elevate with words from your product descriptions to your Facebook ads .

We discuss your brand voice and how you can find yours, *hint* it’s not “conversational”.

Anita shares the big mistakes most brands make when it comes to copy, and how you can avoid them.

We even talk about ChatGTP and how you can use it to improve your copy.

This is a must listen episode for all brands.

 

Episode Highlights

  1. What is Word Fetti? (1:27)
  2. What made Anita Siek transition from law to business strategy? (2:34)
  3. How can someone make their brand and product stand out? (7:28)
  4. What’s your brand voice? (14:30)
  5. How do we find our brand voice? (16:22) 
  6. Mistakes people make when writing a copy (19:38)
  7. What can you put in your email to stay in touch? (25:01)
  8. Tips for Writing Ad Copy (29:43)
  9. How does Anita feel about using Chat GPT? (32:43)
Ep. 105 – How to protect your online business with Riz Amin, Foundd Legal

Ep. 105 – How to protect your online business with Riz Amin, Foundd Legal

Shownotes

When it comes to running your eCommerce business there are so many things to think about and sometimes your legal obligations can get pushed to the bottom of your to do list.

Today I’m joined by Riz Amin of Foundd Legal to help demystify some of the legal obligations of the online business world.  This episode will help you understand exactly what you need to have in place to dot your Is and cross your Ts.

We chat about everything from your terms and conditions, privacy policy, refunds policy, insurance to the Barbie mania and who’s overstepped the line when it comes to infringing their IP.

We discuss how you can protect your products and designs from being copied and what to do if they are.

Communication is so important when it comes to ensuring your customers know where they stand with you. So if you’ve got your refund policy hidden away in fine print and nowhere else on your website, this episode is a must listen for you.

Riz has also kindly provided a special 15% discount on Foundd Legal’s amazing eCommerce templates when you use the code “UNSTOPPABLEECOMM” at checkout.

 

Episode Highlights

  1. What do we need to be aware of with the Law? (4:39)
  2. The Dont’s In Using Templates (10:34)
  3. What Do We Need To Consider When We Run A Competition? (14:17)
  4. The Do’s And  Don’t’s  In Sharing Images Online (18:05)
  5. What’s a  Patent And When to Patent Your Product (22:21)
  6. What Can People Do To Protect Their Products From Being Copied? (24:34)
  7. What is something That Most People Do Wrong Online? (30:14)

 

Links Mentioned

Ep. 104 – 3 must have product images for eCommerce

Ep. 104 – 3 must have product images for eCommerce

Shownotes

Introducing Paige, aka The Product Stylist!

With a background in styling and curating products for Editorial Magazines, Paige brings a wealth of expertise to help small business owners conquer product photography with ease. Her heart lies in empowering product based business owners to feel confident in their imagery, promote themselves with pride, and ultimately make more money.

In this episode Paige shares the 3 types of photos you need for your eCommerce business to create an emotional connection from your audience,  gain trust and ultimately answer all their questions so they feel confident purchasing from you.

Paige also shares her top tips for getting photos ready for the Christmas holiday season.

Paige is an absolute wealth of knowledge on photography and styling and I’m so grateful for all the gold she shares in this episode.

 

Episode Highlights

  1. How Paige Noelle Got Into Photography (1:30)
  2. The Importance of Product Photography (4:01)
  3. Types of Product Photos We Need (9:20)
  4. Types of Product Photos- 1: Lifestyle Imagery (10:19)
  5. 2: Stylized Imagery (17:59)
  6. 3: Classic Imagery or E-commerce Shots (22:31)
  7. Preparing for Seasonal Images (27:33)
  8. How to Get Ready for a Photoshoot: Tips for Working with a Photographer (33:31)

 

Links Mentioned

 

Ep. 103 – How to run a win-win brand collaboration

Ep. 103 – How to run a win-win brand collaboration

Shownotes

Running a collaboration with another eCommerce brand can be a great way to increase your reach and build trust and credibility within your industry.

The world of eCommerce can be a lonely one, so I also love collaborations as a way to get to know other business owners and work together on something.

There are lots of ways you can collaborate with another brand and a few things you should keep in mind when selecting a brand to collaborate with and to ensure it’s a win-win for both brands. In this episode I share heaps of ideas for you to do your first, or next brand collaboration and what you should do to ensure it’s a successful one.

I’ve also put these ideas together in a free guide for you which you can download here.

 

Episode Highlights

  1. Why Should You Collaborate? (3:11)
  2. Find A Brand That Has Similar Size To Yours. (6:45)
  3. Conduct  Giveaways (9:06)
  4. Giving Blatant Oppurtunity For Them To Unsubscribe. (10:50)
  5. Creating Bundles. (11:54)
  6. Swapping Products Of Each Other (12:16)
  7. Creat New Products With People (13:54)
  8. Constantly Getting New Creative (15:02)
  9. Run A Paid Promotion With Another Brand (16:50)
  10. Be Clear On Whats Your Goal For THe Collaboration (17:28)
  11. Always Have An Agreement Or Contract In Place. (18:52)

 

Links Mentioned

Ep. 102 – From hobby to 7-figure business: 24 years of Biddy Tarot

Ep. 102 – From hobby to 7-figure business: 24 years of Biddy Tarot

Shownotes

Brigit Esselmont is an intuitive business strategist, entrepreneur, mentor and published author.

As the Founder of Biddy Tarot, she turned her love for Tarot into an abundant, 7-figure business that employs 15 people and serves over 15 million Tarot lovers every year.

Brigit has been featured in The Oprah Magazine, Huffington Post, Body+Soul, Mind Body Green, and Refinery29, appeared on numerous podcasts and has appeared on stage in front of live audiences across the US and Australia.

I’m thrilled to have her joining us today to chat about her 24 year journey with Biddy Tarot and how you can use your intuition in business.

Brigit started Biddy Tarrot way back in 1999 by learning HTML to be able to code her website. She’s seen 24 years of advancements in technology and marketing and shares her journey with growing a 7-figure business.

We chat about her first hire and what her team of 15 looks like now, including the importance of outsourcing what you can to avoid overwhelm and burnout.

We do a live Tarot reading to share just how easy it can be to use Tarot as a reflective tool for your business.

 

Episode Highlights

  1. What was that first hire? (7:10)
  2. Organic Traffic is still the biggest traffic source (9:25)
  3. The advantage of having your own business (15:49)
  4. Being Intuitive In Business: How To Start That Process (16:49)
  5. Tarot Can Be Used As A Reflective Tool (22:00)
  6. How did Brigit  get herself  and  her brand out there? (26:30)
  7. Is Blogging Dead?  Repurposing content into a blog. (27:50)
  8. How Did Brigit Kept Her Business For so Long? (30:45)
  9. Brigit’s Take on  to anyone who’s thinking of starting an online business. (34:30)

 

You can find Brigit and Biddy Tarot here:

Ep. 101 –  How to make your brand more accessible for people with disabilities

Ep. 101 –  How to make your brand more accessible for people with disabilities

Shownotes

Simone is a mum of two kids. Including her son Josh who  was born with a rare Kidney Disease requiring a transplant (2012) and ongoing treatment. He also suffers from intellectual disabilities adding extra challenges to day to day life.

With a background in tech, a passion for creativity, Simone decided it was time to do something with all her ideas and bring disability to the forefront.

Don’t be fooled – “dis” isn’t for disability it’s for DISRUPTION.

disinfluencer is Australia’s first and only online platform solely to help people with disabilities, neurodiversity and chronic illness also not forgetting the family, carers, community and support workers who also exist in this space.

Simone is taking disability mainstream by connecting brands with people with disabilities so they can create inclusive content and help others to see themselves in mainstream marketing.

In today’s episode Simone is chatting with me about things you can do as a brand to be more inclusive and the importance of having the hard conversations.

 

Episode Highlights

  1.  What is disinfluencer (2:33)
  2. The fashion industry for people with a disability (3:53)
  3.  Reason behind disinfluencer(5:48)
  4.  Making your product more accessible ( 16:36)

 

Links Mentioned