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Ep. 79 – The Highs and Lows of Being First to Market With Bronwyn Kidd

Ep. 79 – The Highs and Lows of Being First to Market With Bronwyn Kidd

Shownotes

In this episode I’m joined by fellow Tasmanian business woman Bronwyn Kidd. Bronwyn founded sustainable home brand SUSTOMi back in 2016. SUSTOMi was among the first to market in Australia with beeswax wraps, long before they became an eco-friendly kitchen staple.

In today’s episode Browyn generously shares with us an unfiltered look into what it was like to launch a product first, only to be followed by so many others – including Kmart and Woolworths.

She shares with us mistakes she made along the way and what she would do differently next time – like paying herself more! 

Having been stocked in over 300 stores Bronwyn knows a thing or two about wholesaling and shares her top tips for gaining and keeping wholesalers for your brand. 

She also shares how she managed to run a successful company while only working 3 days a week. #LivingTheDream

Episode Highlights

  1. How did the brand SUSTOMi started [01:48]
  2. SUSTOMi’s marketing strategy [04:51]
  3. Advice for e-commerce businesses interested in wholesaling [08:26]
  4. The biggest challenges that Browynn face along the way  [18:08]
  5. Thing to consider when building a team [22:12] 
  6. Her regrets when building her business [26:19]

Links Mentioned

Ep. 78 – How to Prepare Your Business for a Recession

Ep. 78 – How to Prepare Your Business for a Recession

Shownotes

Times are tough and there is a lot of uncertainty in the air. So while people are starting to tighten their purse strings how do you prepare your business and what should you be focusing on right now?

A recent survey by eCommerce review platform Yotpo found that 51% said news about the economy has them spending less.

69% of people said they were more likely to shop in store than they were a year ago.

More than half said they are spending less on electronics, home decor, clothing and accessories.

There were, however, some positives to come out of the survey with 82% of those surveyed saying they will still buy from their favourite brand. 

And more than 65% said they are willing to spend more for an item if it’s more convenient to buy. 

So in today’s episode I’m talking about how to grow your brand loyalty, generate repeat purchases and prepare your business for a potential recession.

Episode Highlights

  1. Recent eCommerce survey by Yotpo [01:49] 
  2. Building customer loyalty [03:28] 
  3. Creating an experience for yout customers [06:03] 
  4. Growing your community [09:08] 
  5. People buy from people [10:14] 
  6. How to make shopping more convenient [12:06] 

Link Mentioned

Ep. 77 – How to Thrive in a Crowded Market With Lorna DOE

Ep. 77 – How to Thrive in a Crowded Market With Lorna DOE

Shownotes

Today I’m joined by Lorna Doe of Anchor & Arrow. 

Lorna worked in media for over 15 years but always had an entrepreneurial spirit and loved creating things for people.

6 years ago when her friends started getting pregnant she began searching for a beautiful and practical gift. She quickly realised that a baby swaddle was an essential item in every parent’s household, and something they rarely leave the house without.

Lorna began designing her own patterns and spent countless months sourcing the most beautiful organic bamboo cotton. After lots of quality testing and TLC, she turned her designs into baby swaddles which she gifted to all her friends. 

Her friends loved them and were soon wanting to buy them for their friends too! That’s when she realised how passionate she was about creating beautiful products for parents and Anchor and Arrow was born.

Today we discuss the last 6 years of growth and how she now has a warehouse, a team of 6 staff and a brick and mortar store with another location on the way.

We chat about how she approaches her marketing and what she does to stand out in a crowded market.

Lorna is so generous with sharing her knowledge of what it takes to have a successful eCommerce business.

Episode Highlights

  1. How Anchor & Arrow started [3:35 ]
  2. Critical point on how she started the business [8:23]
  3. How Anchor & Arrow first started their marketing [12:26]
  4. Anchor & Arrow’s popular tiktok video [16:29]
  5. The Anchor & Arrow Team [20:44]
  6. The next step for Anchor & Arrow[30:58]

Links Mentioned

 

Ep. 76 – How Anna Van Dijk grew Lunchbox Mini from 20 monthly orders to 1,000

Ep. 76 – How Anna Van Dijk grew Lunchbox Mini from 20 monthly orders to 1,000

Shownotes

Anna Van Dijk bought Lunchbox Mini in 2018 after seeing an ad on Gumtree. They were averaging 20 sales a month and their entire stock fit in the boot of her car. 4 years on Anna has grown the business to 1,000 sales a month, outgrown her house and moved into a warehouse and has a team of 3. In today’s episode I chat with Anna about how she jumped head first into learning and what she’s done to grow the business to where it is today. 

Anna Van Dijk is a mum of two and owner of the online lunchbox store, Lunchbox Mini.

In 2018, after being a SAHM for 7 years, Anna stumbled across this small, home-run business for sale. She had no retail or sales experience, but loved cooking, baking, experimenting in the kitchen, and loved the idea of having a business she could run from home around her family. At the time, Lunchbox Mini had a small social media following and was turning over an average of 20 sales a month. Fast forward four years and Lunchbox Mini now has more than 45,000 followers on facebook, 35,000 on instagram, and has a highly engaged facebook group of more than 12,000 lunchbox packing mums. After outgrowing her spare bedroom, living room and garage, the business moved into its very own warehouse space in 2021 where it employs three staff and fulfills more than 1,000 orders every month.

Anna’s passion is making the job of packing lunches as easy, as organised, as efficient as possible for busy mums. And even more, she wants you to feel proud about the lunches you’re packing! With the help of her video tours, facebook lives, instagram stories and reels, Anna has been positioned herself as the industry leader in all things lunchboxes.

Who is Lunchbox Mini?

Lunchbox Mini is the home of easier, better, more organised lunches. Our range of high quality, on-trend lunchboxes, snack boxes, lunch bags, drink bottles & more will have you feeling more proud, more inspired, more in love with lunchtimes!

Episode Highlights

  1. What did she look for when starting the start up [01:58]
  2. What did she learn along the way [05:53] 
  3. People buy from people [08:01] 
  4. How she formed a community and marketing plans [09:17]

Links Mentioned

Ep. 75 – Creating a fashion label and a movement with Faye Tan of Mama Movement

Ep. 75 – Creating a fashion label and a movement with Faye Tan of Mama Movement

Shownotes

Faye Tan is the mama behind Mama Movement. 

Faye, like so many women, has previously felt ashamed of her body, and has been guilty of mistreating her body instead of appreciating it for all the amazing things it has done.

She then discovered a female fitness community where STRONG was the goal, not SKINNY. Since then she has been on a journey to learn about health, nutrition and of course, about movement.

With Mama Movement Faye is on a mission to spread a message of BODY POSITIVITY, and to create SUSTAINABLE, COLOURFUL and HIGH PERFORMANCE activewear that brings a little bit of JOY every time you put them on! 

In today’s episode I chat with Faye about the behind the scenes of her business, how she collaborates with artists to licence their designs and how she balances creating a movement with selling a fashion brand.

 

Episode Highlights

  1. How did the Mama movement start? [1:49 ]
  2. On taking risks and doing things that you love [3:20]
  3. How empowering and celebrating women has always been her passion [3:54]
  4. Their company’s goal is to help connect to customers through body positivity [4:42]
  5. Understanding what the brand is going to stand for is crucial to every business [6:13]
  6. The value of reaching out to people who’d help her grow her community and brand [12:35]
  7. You have to keep the constant growth and revenue and try to balance getting that profit margin [14:55]
  8. How does she decide what to bring out next? [17:11]
  9. Mama movement’s collaboration process and how they partner with talented designers [20:15]
  10. How does she effectively sell her products while still being able to send a valuable message to her customers? [24:25]

Links Mentioned

Ep. 74 – Recognising + Overcoming Burnout with Dr Amy Imms

Ep. 74 – Recognising + Overcoming Burnout with Dr Amy Imms

Shownotes

In this episode I’m joined by fellow Tasmanian Dr Amy Imms to help us recognise and overcome burnout. 

Dr Amy Imms is a medical doctor, founder of The Burnout Project, author of ‘Burnout: your first ten steps’, and mother of 5, yes five! 

Since her own experience of the overwhelm and isolation of burnout  in 2016, Amy made it her mission to provide the support and resources to others that she couldn’t find for herself. 

Amy wants everyone with burnout to know: you are not weak, you are not a failure, this is not your fault, and there is something you can do about it.

Amy is a graduate of Utas, and spent her early career at the Royal Hobart Hospital and working as a trainee GP in the greater Hobart area. Since her own experience of burnout in 2016, she has been raising awareness of burnout and assisting individuals and organisations to prevent and manage burnout well so that employees can have fulfilling and sustainable careers. Amy assists individuals through burnout counselling, online courses, and support groups. She works with a large range of organisations to address their needs, anywhere from one-off workshops to comprehensive assistance for both staff and management in creating wellbeing strategies and mitigating risk factors. 

Episode Highlights

  1. How can one define burnout? [2:02]
  2. How can a person detect if they’re heading towards burnout? [4:03]
  3. Assess if you’re feeling tired all the time [4:59]
  4. Experiencing emotional detachment is another sign of burnout [5:12]
  5. Reduced professional efficacy in the workplace can also lead to burnout [5:35]
  6. Strategies to use when you’re approaching or if you have reached that burnout point [6:16]
  7. How can business owners prevent burnout from happening? [9:50]
  8. Start training your brain to respond differently to circumstances by paying attention to the present moment [15:19]
  9. There’s no perfect work-life balance, and you can’t do everything simultaneously [22:38]

Links Mentioned

This episode discusses self harm. If this has raised any concerns for you, I encourage you to connect with Lifeline in the way you feel most comfortable. You can phone Lifeline to speak to a Crisis Supporter on 13 11 14 (24 hours/7 days), text 0477 131 114 (24 hours a day, 7 days a week) or chat to Lifeline online at www.lifeline.org.au (24/7).