Shownotes

Tania Jolley first suffered from mascara frustration in 2015 when her favourite mascara stopped being made. After lots of trial and error of other brands and not being able to find one that worked well she decided to create one.

Tania didn’t just go out and create yet another mascara though, she disrupted the fashion industry with Australia’s first customisable, refillable mascara. This put customers in control of what kind of brush they wanted, the mascara and even the colour of the beautiful metal case. 

In this episode Tania shares the behind the scenes of bringing a new product to market, how to develop your first prototype and even how much it costs.

Tania is passionate about sharing her entrepreneurial journey openly and honestly with others so they can see exactly what it takes to have a successful business.

Episode Highlights

1. What does Tanya sell [02:08]
2. History of Tanya’s business [04:19]
3. The nitty gritty to introduce the products [07:08]
4. Disrupting the industry [10:50]
5. 4 years experience in the Industry  [20:16]
6. Knowledge is Power [22:22]
7. Doubts and regrets [23:40]

Links mentioned

• Enrol in eComm Ignitor
• Lashes of change website
• Lashes of change Instagram
• Lashes of change Facebook

Shownotes

Yotpo research shows that 84% of consumers are more likely to buy from a brand whose values align with their own — for Gen Z, that number is over 90%. (AMIE) 

So do you know what your brand values are?

If you do, are you telling your community enough?

Today’s episode is a quick reminder of how to make your brand connect with your audience and choose to purchase from you over the many other options available. 

Be sure to join me live next week for the Pathway To Profit Facebook Ad Challenge.

Episode Highlights

1. Facebook Challenge [00:40]
2. Market values research [01:54]
3. eCommerce for financial freedom [03:32]
4. Showcase sustainable practices   [05:52]
5. Ditching Plastics [07:31]
6. How to start your business [22:19]

Link Mentioned

Pathway To Profit Facebook Ad Challenge

Show notes

Thinking about running Facebook ads for your eCommerce business but not sure if you’re ready? 

Maybe you’ve already started but you’re not getting the results you’d like.

In today’s episode I’m breaking down what you need to have in place before you are ready for Facebook ads.

These simple things will help you avoid wasting money on ads that are not destined to succeed.

Episode Highlights

1. Facebook ads for eCommerce business [01:25]
2. More traffic doesn’t mean more sells [02:24]
3. Facebook ads for data [04:37]
4. Facebook ad challenge [09:26]

If you’d like to learn more about how to run profitable Facebook ads join me for my 5 Day Facebook ad challenge here

Shownotes

Laura suffered from arthritis from a young age. After a flare up when her children were born she struggled to pick them up or use traditional baby carriers. That’s where her idea for the Hackerlily hip surfer was born.

From there it was an 18 month journey to bring her idea to market. 

Laura shares how she developed the concept and the journey she went on to bring it to market. We talk about the importance of growing a community and email list and how to do it before your product is even ready.

The Hipsurfer even won an award before it was available for sale! 

If you have a product idea this is an episode not to be missed.

Episode Highlights

1. What is Hackerlilly [01:35]
2. The Significance of  Community in eCommerce [06:54]
3. Putting your face behind the brand [11:11]
4. Using vulnerability as strength[15:28]
5. Building subscribers [17:45]
6. How to start your business [22:19]

Links Mentioned

• Facebook Ad Challenge 
• Hackerlily Instagram 
• Hackerlily website
• eComm Foundations Course
• Free community for eCommerce business owners

Shownotes

Who doesn’t love free website traffic? Especially when it’s coming from people who are looking for what you have to sell.

Showing up in Google Search results can bring thousands of free website visitors to your eCommerce store every month.

In today’s episode of the Unstoppable eCommerce Podcast I chat with SEO specialists, Karlie Plowman from Technobird.

We’re chatting all things eCommerce SEO and she’s sharing tips on what you should be doing for your eCommerce website even if you only have time for the basics.

Episode Highlights

1. What is SEO [01:12]
2. The Importance of SEO in eCommerce [03:26]
3. Website Optimization [04:36]
4. The relevance of product brand name [07:24]
5. Common mistakes eCommerce brands makes  [10:35]
6. SEO for Shopify [14:08] 
7. Recommended apps for shopify users [15:37]
8. What is Meta description [19:11]

Links Mentioned

Technobird Website

Technobird Instagram

Image Alt Tag Shopify App 

Review Plugins:

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Judge.me

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eComm Ignitor Live launches in April 2023. 

Join the waitlist now to get first access and an exclusive $500 early bird bonus! https://unstoppableecomm.com/waitlist

Shownotes

Alisha Marfatia is the founder of The Social Impact and creator of the Insta Product Academy. 

Whilst she was dubbed by Instagram themselves, as a ‘Reels Pro’ she is known as *the* Reels Queen. Specialising with eCommerce Brands, Alisha has built a wildly engaged community and helps her clients to learn the power of Instagram so they can convert more whilst doing LESS. 

Today we chat all about Instagram SEO and how you can use your name, content and bio to be found on Instagram.

We discuss what’s working right now on Instagram and how things have changed over the last 6 months.

I also get Alisha’s opinion on the new paid verification from Instagram and Facebook.

If you’re using Instagram for your eCommerce business this episode is a must listen.

Episode Highlights

1. What’s Instagram SEO [01:38]
2. How to make your brand searchable [07:32]
3. Keeping audience on the platform [16:52]
4. Things to do to add Instagram SEO [18:12]
5. Phone VS Computer  [27:41]

Links Mentioned

• The Social Impact Co on Instagram
• The Social Impact Co Website
• Insta Product Academy