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Ep. 63 – Visible Runner Co Project Part 1

Ep. 63 – Visible Runner Co Project Part 1

Shownotes

Today I am here again with Sarah Lovison, and we are putting together a new business project, and we’re going to share all the details with you. This is part one of our series and we’ll be sharing everything as we go along, from setting up the brand from scratch to launching our very own Shopify site. Stick around with us as we deep dive into some new exciting ways on how to level up branding and spice things up for our future E-commerce business. Just a heads up, if you’re into active wear or running then you might want to give this one a listen! 

 

Episode Highlights

  1. What are they going to sell in their soon to be launched online store? [1:21]
  2. Who is their target customer avatar? [3:58]
  3. What are these products for? [5:57]
  4. The color and the branding of their products need to convey visibility. [13:22]
  5. A brand is a lot of things. “Brand isn’t just your logos and fonts and colors. But it is a big part, especially when you’re just starting out. [16:21]
  6. There are definitely a lot of brands that are memorable, and it’s really about how brands make you feel. [16:56]
  7. If you’ve got a tight budget to start with, you can always rebrand later. [25:03]
  8. Go with something and just keep on moving and go through the next steps. [27:55]

Links Mentioned

About Sarah Lovison

Sarah Lovison is the Sole Director at Essayelle Holdings T/as ActiveEquip Glimmer Gear Australia, with a goal of keeping runners and athlete’s safe. She has also started teaching students who are starting their own business or are struggling with an established one after finishing the Unstoppable eCommerce Ignitor Course.

Ep. 62 – eComm Ignitor® – Your Questions Answered

Ep. 62 – eComm Ignitor® – Your Questions Answered

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I am super excited that the newly updated version of eComm Ignitor® is now open for enrolment. eComm Ignitor® has seen over two hundred students go through the program and learn how to sell more on their online store. Over the past 6 months it has been completely updated across every module to provide up to date training on what’s working right now, despite all the changes to Apple and Meta. In today’s episode, I am going to be answering all your questions about the program to see if it’s a good fit to help you scale your online store into a 6-figure plus business.

 

Episode Highlights

  1. What is an eComm Ignitor? [1:03]
  2. Module 1: Knowing Your Numbers [1:42] 
  3. Module 2: Audience Insights [2:20] 
  4. Module 3: Magnetic Messaging [2:43]
  5. Module 4: Traffic Ready [3:13] 
  6. Module 5: Content Creation [3:40]
  7. Module 6: Email Mastery [4:43] 
  8. Module 7: Facebook Ad Funnels [5:25]
  9. Module 8: Optimize and Scale [6:11]
  10. What do you get if you join the program today?[12:20]
  11. Bonuses [12:44]

Link Mentioned

Ep. 61 – How to create your 22/23 eCommerce Marketing Strategy

Ep. 61 – How to create your 22/23 eCommerce Marketing Strategy

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Aspiring entrepreneurs who are considering launching businesses online rather than in brick-and-mortar locations should be aware that a successful e-commerce business requires more than just a digital storefront.

In the last few episodes, I walked you through my three keys to e-commerce success. In today’s episode, I’m going to be revealing a fourth key and helping you put it all together in your e-commerce strategy for the new financial year. Let’s dive in.

Episode Highlights

  1. The other way you can grow your business is to get your customers to buy again. [2:30]
  2. Make sure that your customer service is amazing. [3:00]
  3. Ensure that you have an email sequence that nurtures your customers so you’re keeping in touch even before the order arrives. [3:10]
  4. Run paid advertising campaigns to previous customers. [4:53] 
  5. With your packaging, you can persuade customers to buy again. [5:23]
  6. We need to be aware of where people are in their buying journey. [6:48]
  7. Know your numbers, know your audience, make sure that your messaging is on point and balance out your content. [10:10]
  8. You need to approach your marketing with a holistic view of all these things working together . [13:14]

Links Mentioned

Ep. 60 – How to Drive More Traffic to Your Website

Ep. 60 – How to Drive More Traffic to Your Website

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In today’s episode we are talking all about traffic and how to get more of it to your website. Traffic is one of the three key ways to sell more in your online store. So stick around and let’s jump right in!

 

Episode Highlights

  1. You know who exactly your ideal customer is. [1:25]
  2. Create a natural social media strategy [2:55]
  3. When posting, think about your ideal customer avatar [4:08].
  4. Build a community around your profile and use language that encourages conversation and engagement [4:31].
  5. Always prioritize your community management and reply to people properly [5:20].
  6. Connect to people through engagement on your profile and provide them a call to action to go to your website [6:17].
  7. Run a competition and team up with other brands [7:10].
  8. Encourage your customers to post user-generated content [8:24].
  9. If you want to get more people to your website, the best way to do it is through paid ads [13:49].

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Ep. 59 – How to Get Your Customers to Spend More

Ep. 59 – How to Get Your Customers to Spend More

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So people are coming to your website, they’re finally buying, and your conversion rate is looking good. But how do you get those people to start spending more? In today’s episode, I’m going to give you seven strategies that you can use to increase the average order value, or the amount that each customer spends in your online store. This will help you increase your monthly revenue without the need for any extra traffic. Let’s dive in!

 

Episode Highlights

  1. How do you encourage your customers to spend more? [2:05]
  2. Bundle your products; they’re a great way to encourage customers [2:15].
  3. Offering bigger quantities [4:04].
  4. Recommend additional products [5:02]
  5. Upsell your customers, think about your perfect add-on [6:21]
  6. Give people the chance to add something to their order [10:09]
  7. Play around with tweaking and increasing the free shipping threshold. [11:37]
  8. Clearly state that free shipping threshold on your website and gamify it [12:40].

Link Mentioned

Ep. 58 – How to Turn Your Website Visitors Into Customers

Ep. 58 – How to Turn Your Website Visitors Into Customers

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Sick of watching all of this traffic on your website and nobody’s checking out?

A lot of us are guilty of tracking our website visitors or watching them live through our analytics.

Don’t worry! You’re not alone, we’ve all been there. In today’s episode, we’re talking all about how to turn your website visitors into customers. 

Prefer to read? Check out the blog How to turn your website visitors into customers.

Episode Highlights

  1. How can you detect a good conversion rate? [1:20]
  2. There’s no point in spending money to drive traffic into a website that’s not converting. [1:45] 
  3. Why is tracking your conversion rate such a big deal? [2:50]
  4. Make sure that your website is nice, easy and convenient for customers. [3:55] 
  5. What is the three-second test? [6:15]
  6. Your homepage should showcase your products [6:57]
  7. Creating a powerhouse headline [7:30]
  8. Check your website’s speed [8:29]
  9. It’s important to remember that people buy from people [9:27]
  10. Be sure to use brand reviews for your great customer service [10:37]
  11. Show user-generated content, it is gold [10:50]
  12. 12. The importance of trusting your product to offer an awesome guarantee [12:07]

Links Mentioned