Ep. 108 – How Spruce Craft Co tripled their revenue


Elise started Spruce Craft Co as an Etsy store in 2015. What once was a side hustle to her speech pathology career soon became her full time gig! 

After enrolling in eComm Ignitor in January 2020 Elise has gone on to triple her revenue (much more in pandemic times!) 

In this episode Elise shares her business journey and how she’s grown not one business, but 2 all while having 3 kids along the way!

Elise shares tips on what she does when she’s not in a creative mood to keep the business moving forward, her email and Facebook ad strategy and how she became more confident on camera.

We also chat about what it’s been like to move the business home from a warehouse to her garage.


Episode Highlights

  1. When did Spruce Craft Co Started? (1:37) 
  2. Biggest Growth in the business. (4:08)  
  3. What is Spruce Craft Co all about? (5:12) 
  4. Elise takes on paid adds strategy. (16:46) 
  5. Elise talks about her Facebook Group. (19:10) 
  6. Elise talks about what she love most about her business. (24:24) 
  7. One tip/hack that Elise use in her business. (25:09) 
  8. Elise Vission For her business. (26:44) 

Links Mentioned

eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.