There are a few key elements that our most successful Facebook Ads clients have in common. Let me share them with you so you can see how you might improve your Facebook ads results too.
1. Great product
The first is a great product. Obviously. You can’t sell crap. Although a lot of people try. Do you have a product that you would gladly offer a 100% money-back guarantee on? If the answer is no, you might want to look at why.
2. Showcase behind the shine
People are sick of seeing the shiny, perfectly curated Instagram feeds. They want to see the real, raw and sometimes rough you. Our most successful clients showcase behind the scenes, they let their customers get to know the real them. People are curious creatures. They love to see behind the shine. Show videos of you packing and sending orders, what your office looks like, your design process, etc. Let people get to know the face behind the brand. People intuitively like to connect with other people. In fact, now more than ever, we are craving human connection. Also, humans buy from humans and they love to see the face behind the brand.
3. Engaging organic content and highly engaged audience
Our most successful customers invest resources into their organic social and customer engagement. They have a team member dedicated to community management. Paid ads are only amplified by organic social and when you combine the two it’s a powerful force.
4. Great conversion rate
Conversion rate is a super important factor in the success of your Facebook Ads. If you think about it… doubling your conversion rate from 1% to 2% might not seem like a big jump, but when you double your conversion rate, you’ll double your return on ad spend. Doubling your return on ad spend from 4x to 8x is a big deal. If your conversion rate is too low then it won’t matter how good your Facebook ads are. We recommend reading our blog all about working out whether you need to invest in your website or your ads but as a general rule if your website isn’t converting, running ads will just drive more people who don’t buy to your site.
5. Solid gross profit margin
A solid gross profit margin is essential to successful Facebook Ad campaigns. If your gross profit margin is too low, like a lot of startups are, you won’t have any money to reinvest back into ads. We recommend a minimum of 50% gross profit margin, with the aim to increase that as you scale. The first thing we do in our Ignitor program is to get people to work out their numbers. This is often a sobering experience and most of our students put their prices up after realising they simply have a hobby… rather than a money-making business.
Ready to up your Facebook ads game?
If you’re ready to learn how to manage Facebook ads for your online store then you need to check out eComm Ignitor.
If you’d like to talk to us about getting us to manage your ads for you, click here to book a call with me.
Written by Megan Winter
Megan is an award-winning marketer and has worked with some of the fastest-growing eCommerce brands in the world.
Megan loves helping ethically-produced, heart-centred, soul-driven online store owners to make more income and achieve more impact.