When growing your online store there are lots of things you need to start doing. But there are also things you need to stop doing, and these are just as important.
Here are 5 things to stop doing today to sell more on your online store:
1. Stop updating your homepage with every new collection
It’s really common for online stores to feature their latest collection on their homepage as the very first thing that visitors see.
They have put so much energy into birthing their new collection and they are so excited to tell the world about it…
But we don’t recommend it for most online store owners. And you can read exactly why here.
2. Stop comparing your results to peak Covid
We’re seeing online store owners who are feeling upset and frustrated by their change in results from last year to this year. They are comparing their peak-covid results to their now-results. If you are doing this, you need to stop and here’s why: click here for the full breakdown.
3. Stop neglecting your packaging
Right now, eCommerce is booming! So while you may be running off your feet, or seeing a nice little increase it’s important to maintain your standard of quality, especially your packaging. Packaging is uber important for customer experience, to reduce returns and increase repeat purchases. Read all about this here, including 2 of Karyn’s personal experiences with packaging.
4. Stop trying to be too tricky
Your website conversion rate is so important, it’s one of the biggest factors when it comes to your eCommerce store being successful or not. We talk a lot about how to be creative and even how to ditch the default to add your own brand and voice to your website. Sometimes, you need to stop trying to be tricky and colour between the lines and use the stock standard layouts. Read more here.
5. Stop thinking Facebook ads are a magic bullet
Facebook Ads can get big results. But (and this is a big BUT) there are non-negotiable ingredients that your business needs in order for Facebook Ads to work for you. Facebook Ads are not, and never will be, a silver bullet or magic wand that will fix everything in your business. Facebook Ads drive more traffic to your website and the good news is that traffic exposes a business, but the bad news is that traffic exposes a business. Click here to learn what our non-negotiable ingredients are for successful Facebook Ads.
Okie dokie, so there you have it, 5 things to actually stop doing to sell more on your online store.