Getting new customers is essential for the growth of your online store.
Someone who has never purchased from you before is literally taking a leap of faith that your product is as good as you say it is.
New customers are taking a chance on you. Can you take a chance on them?
There are a few ways to encourage new customers to take that leap of faith and buy from you for the first time.
- Incentivise them by offering something for their first purchase. This could be a discount in the form of a percentage or dollar amount off their first order. A note on this one – it must be enticing. Do not offer 5% off as that will just look stingy and you might as well not offer anything. 20-30% is enticing.
- Offer highly reduced trial kit for their first-time purchase. Or even a free sample pack if you sell a consumable.
- You need to have a really good money-back guarantee. And I mean good for the customer. If you don’t have faith that they will love your product, whey should they?
- Shipping is one of the biggest barriers that stops people from buying online so have free shipping or a free shipping threshold.
It is always going to cost you more time, effort and money to get that first sale. That’s why it’s important to understand what the lifetime value of your customer is, and how much you can afford to spend to acquire a new customer.
Click here to find out how to calculate the lifetime value of your customers and cost per acquisition budget.
Of course, once someone has taken a leap of faith to purchase from you for the first time you need to give them a fantastic experience and focus on keeping them as a customer.
Not only does this encourage them to be loyal, it also gives them a reason to tell your friends how great you are – which in turn leads to more new customers.
Written by Megan Winter
Megan is an award-winning marketer and has worked with some of the fastest-growing eCommerce brands in the world.
Megan loves helping ethically-produced, heart-centred, soul-driven online store owners to make more income and achieve more impact.