Ep. 99 – Your Pathway To Profit™: 8 Key Pillars for eCommerce growth


Prepare for the new financial year with my Pathway To Profit. 

These 8 key pillars are the key to your eCommerce growth for the 23/24 financial year.

In today’s episode I’ll walk you through each pillar and what you need to get in place to ensure your best year yet.


Episode Highlights

  1. Profit Planning (3:13)
  2. The audience (7:47)
  3. Messaging (8:54)
  4. Traffic Ready Website (12:57)
  5. Content Creation (14:37)
  6. Email (15:50)
  7. Facebook advertisement (19:04)
  8. Optimize & Scale (20:45)


Links Mentioned

eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.