Ep. 95 –  Embracing your brand values


Yotpo research shows that 84% of consumers are more likely to buy from a brand whose values align with their own — for Gen Z, that number is over 90%. (AMIE) 

So do you know what your brand values are?

If you do, are you telling your community enough?

Today’s episode is a quick reminder of how to make your brand connect with your audience and choose to purchase from you over the many other options available. 

Be sure to join me live next week for the Pathway To Profit Facebook Ad Challenge.

Episode Highlights

  1. Facebook Challenge [00:40]
  2. Market values research [01:54]
  3. eCommerce for financial freedom [03:32]
  4. Showcase sustainable practices   [05:52]
  5. Ditching Plastics [07:31]
  6. How to start your business [22:19]


Link Mentioned

Pathway To Profit Facebook Ad Challenge

eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.