Ep. 84 – How to generate more revenue using email marketing


In this episode I’m joined by Klaviyo Gold Master partner Anna Skaroupka from Email By Design. 

Anna shares her tips for how to get more email subscribers on your list and then what to do with them once you have them! 

We discuss how often to email your list and the must have email automation campaigns every eCommerce business needs.

We deep dive into welcome sequences including how many emails they should have and what each email should contain.

Anna shares some juicy tips for increasing your email open rates and how to split test different subject lines.

This episode is a must listen for anyone wanting to generate more revenue with their email marketing. 

Use code “Unstoppable” to save 10% on Set Up Services or Training Hours with Email by Design.

Episode Highlights

  1. Is Email Marketing still relevant [01:49]
  2. The reason why Email Marketing is powerful [02:37]
  3. Why choose Klaviyo [03:42]
  4. Must have automations for eCommerce store [06:03]
  5. What to email on your list [13:39]
  6. Tips for Email Marketing [21:04]
  7. What is Split Testing [22:45]


eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.