Ep. 76 – How Anna Van Dijk grew Lunchbox Mini from 20 monthly orders to 1,000


Anna Van Dijk bought Lunchbox Mini in 2018 after seeing an ad on Gumtree. They were averaging 20 sales a month and their entire stock fit in the boot of her car. 4 years on Anna has grown the business to 1,000 sales a month, outgrown her house and moved into a warehouse and has a team of 3. In today’s episode I chat with Anna about how she jumped head first into learning and what she’s done to grow the business to where it is today. 

Anna Van Dijk is a mum of two and owner of the online lunchbox store, Lunchbox Mini.

In 2018, after being a SAHM for 7 years, Anna stumbled across this small, home-run business for sale. She had no retail or sales experience, but loved cooking, baking, experimenting in the kitchen, and loved the idea of having a business she could run from home around her family. At the time, Lunchbox Mini had a small social media following and was turning over an average of 20 sales a month. Fast forward four years and Lunchbox Mini now has more than 45,000 followers on facebook, 35,000 on instagram, and has a highly engaged facebook group of more than 12,000 lunchbox packing mums. After outgrowing her spare bedroom, living room and garage, the business moved into its very own warehouse space in 2021 where it employs three staff and fulfills more than 1,000 orders every month.

Anna’s passion is making the job of packing lunches as easy, as organised, as efficient as possible for busy mums. And even more, she wants you to feel proud about the lunches you’re packing! With the help of her video tours, facebook lives, instagram stories and reels, Anna has been positioned herself as the industry leader in all things lunchboxes.

Who is Lunchbox Mini?

Lunchbox Mini is the home of easier, better, more organised lunches. Our range of high quality, on-trend lunchboxes, snack boxes, lunch bags, drink bottles & more will have you feeling more proud, more inspired, more in love with lunchtimes!

Episode Highlights

  1. What did she look for when starting the start up [01:58]
  2. What did she learn along the way [05:53] 
  3. People buy from people [08:01] 
  4. How she formed a community and marketing plans [09:17]

Links Mentioned

eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.