Ep. 72 – Growing a 7 figure brand with Jordana Edwards


Jordana Edwards is founder of Clean Tea Australia and The Breastfeeding Tea Co. Clean Tea was created in 2013 in collaboration with her naturopath mother, Jordana first sold Clean Tea at the markets in Byron Bay before growing her “little tea stall” into a multimillion dollar ecommerce global business.
Listed as one of the 2020 Remodista International “Women to Watch” in business disruption, as well as being a nominee as a Facebook “Community Leader” for her work training, mentoring and supporting women in business in her local and rural area.

Jordana has been guest speaker at acclaimed events for Business Chicks and Facebook and has also held a seat on the Facebook Australia Small Business council for many years, where she is an active advocate for building a successful ecommerce brand on social media. She was featured in a live video – filmed by Facebook at her HQ in Byron Bay – for the Facebook Australia website initiative “Boost with Facebook”, in which she was asked to share her expertise on how to create successful boosted posts for beginners to the social media platform.

As a champion of women’s health and wellbeing, Clean Tea’s blends – proudly created by the Mother/ Daughter team -sold over 6 million cups of tea a year, taking Jordana from market stall holder to eCommerce queen. It was her breakthrough product however, known simply as Colic Tea – which went on to be dubbed the “Miracle Tea” by thousands of mothers Australia wide, after helping over 50,000 women with colicky babies to date – that lead Jordana to create The Breastfeeding Tea Co. brand, which she launched in 2020, in the middle of lockdown!

Due to her son being diagnosed with a serious illness, Jordana made the difficult decision to sell Clean Tea in 2021 to a disability enterprise, establishing Clean Tea as a chari-TEA ! Jordana’s second brand The Breastfeeding Tea Co is yet another success story. As well as a multimillion dollar brand in just under 18 months, The Breastfeeding Tea Co has just one simple purpose – to help support women through their breastfeeding journey with simple, effective and natural breastfeeding teas and lactation hot chocolates.

To add to her astounding career, Jordana was named the 2022 National Ausmumpreneur of the Year, as well as receiving 5 other gold and silver trophies at this year’s Sydney event. Finalist in the Small Business Champion Awards, the Roar Awards, She-Com awards, and the Gold Coast Woman of the Year, there is no stopping this powerhouse business woman.

Now number #1 on google, Jordana’s brand is proud to be the number 1 choice for breastfeeding mother’s Australia wide.

In today’s episode Jordana holds nothing back in sharing her incredible journey and the key to her success. 


Episode Highlights

  1. What is her business all about? [2:33] 
  2. How her business became a support to breastfeeding moms [6:23]
  3. The challenges she encountered while building her brand [9:26] 
  4. What was her startup budget? [13:29] 
  5. It’s important to know that not all businesses are profitable straight away [15:09]
  6. What’s the secret behind her successful companies? [20:30]
  7. How they target audiences in their funnel [27:59]
  8. Building a community through Facebook [30:05]
  9. Facebook Ads come in handy in every business [33:20]
  10. Advice for people who wants to start their own business [34:51]

Links Mentioned

eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.