Ep. 61 – How to create your 22/23 eCommerce Marketing Strategy


Aspiring entrepreneurs who are considering launching businesses online rather than in brick-and-mortar locations should be aware that a successful eCommerce business requires more than just a digital storefront.

In the last few episodes, I walked you through my three keys to eCommerce success. In today’s episode, I’m going to be revealing a fourth key and helping you put it all together in your eCommerce strategy for the new financial year. Let’s dive in.

Episode Highlights

  1. The other way you can grow your business is to get your customers to buy again. [2:30]
  2. Make sure that your customer service is amazing. [3:00]
  3. Ensure that you have an email sequence that nurtures your customers so you’re keeping in touch even before the order arrives. [3:10]
  4. Run paid advertising campaigns to previous customers. [4:53] 
  5. With your packaging, you can persuade customers to buy again. [5:23]
  6. We need to be aware of where people are in their buying journey. [6:48]
  7. Know your numbers, know your audience, make sure that your messaging is on point and balance out your content. [10:10]
  8. You need to approach your marketing with a holistic view of all these things working together . [13:14]

Links Mentioned

eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.