Ep. 33 – Social Enterprise eCommerce With Heather Rayside From for Dignity

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eCommerce isn’t just a way to make a profit. When done right, it’s also a means to make an impact on people’s lives.

In today’s episode, Heather Rayside, the founder of For Dignity, joins us on the show to talk about her social enterprise. She is one of our Ignitor students, and she went through “reverse culture shock” after spending 8 years in Vietnam. Now, she uses her online store to empower women and support her cause.

Heather walks us through her journey as an entrepreneur and shares the difficulties of balancing a mission with a business. There is wisdom to be learned from her story along with some practical advice so tune in if you’re looking to add a social enterprise element to your online store.

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.



  1. About For Dignity’s concept [01:20]
  2. Specific experiences that inspired Heather to start her business [02:25]
  3. Bridge gaps through good messaging [09:42]
  4. How to navigate your audience [12:12]
  5. Always test and measure your data [16:08]
  6. Start simple and find your stride before overcommitting to a large range [21:00]
  7. Heather’s plans for her store [23:55]
  8. The benefits of joining the eComm Ignitor course [25:38]


About Heather

Heather Rayside is a former GP turned social enterprise entrepreneur who started For Dignity where each purchase provides life-giving income to people at risk, rescued and restored from exploitation.




Subscribe To The Podcast

Apple | Spotify | Stitcher

Binge Listen

Ep. 34 – Bricks & Mortar to Online Store With Karen Wagner From Verde

Ep. 34 – Bricks & Mortar to Online Store With Karen Wagner From Verde

Karen tells us how she navigated Verde’s transition into an online store and the challenge of having a myriad of products. We talk about the advantages of identifying key products and selling unbranded products, highlighting the importance of constantly testing, measuring, and tweaking your website.