Ep. 20 – 8 Types of Thumb-Stopping Videos to Sell More on Your Online Store


Have you ever been on social media scrolling mindlessly through post after post when all of a sudden, you see something that makes you stop immediately?

In this episode, we’re going to cover 8 types of thumb-stopping videos that your customers will love so you can spend more on your online store.

If you enjoy today’s chat, please do subscribe, share and leave a review! It would mean the world to us, plus, it will help other online store owners discover the information they’re looking for. If you’re ready to sell more on your online store, this is the podcast for you.

See you on the inside!

Episode Highlights

  1. Use stop-motion or timelapse videos [03:00]
  2. Create face-to-camera videos [04:59]
  3. The thrill of ‘unboxing’ videos [07:01]
  4. Do a customer testimonial mash-up [08:33]
  5. Behind-the-scenes footage humanizes your brand [10:57]
    1. Utilise ‘Instagram Reels’ if you don’t want to upload to Facebook [12:19]
  6. In-context, lifestyle videos of your products [14:44]
  7. Videos that showcase in-use tips [16:39]
  8. The magic of showing the ‘before and after’ [18:58]
eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.