Ep. 20 – 8 Types of Thumb-Stopping Videos to Sell More on Your Online Store

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Shownotes

Have you ever been on social media scrolling mindlessly through post after post when all of a sudden, you see something that makes you stop immediately?

In this episode, we’re going to cover 8 types of thumb-stopping videos that your customers will love so you can spend more on your online store.

If you enjoy today’s chat, please do subscribe, share and leave a review! It would mean the world to us, plus, it will help other online store owners discover the information they’re looking for. If you’re ready to sell more on your online store, this is the podcast for you.

See you on the inside!

Episode Highlights

  1. Use stop-motion or timelapse videos [03:00]
  2. Create face-to-camera videos [04:59]
  3. The thrill of ‘unboxing’ videos [07:01]
  4. Do a customer testimonial mash-up [08:33]
  5. Behind-the-scenes footage humanizes your brand [10:57]
    1. Utilise ‘Instagram Reels’ if you don’t want to upload to Facebook [12:19]
  6. In-context, lifestyle videos of your products [14:44]
  7. Videos that showcase in-use tips [16:39]
  8. The magic of showing the ‘before and after’ [18:58]

Subscribe To The Podcast

Apple | Spotify | Stitcher

Binge Listen

Ep. 34 – Bricks & Mortar to Online Store With Karen Wagner From Verde

Ep. 34 – Bricks & Mortar to Online Store With Karen Wagner From Verde

Karen tells us how she navigated Verde’s transition into an online store and the challenge of having a myriad of products. We talk about the advantages of identifying key products and selling unbranded products, highlighting the importance of constantly testing, measuring, and tweaking your website.

Ep. 33 – Social Enterprise eCommerce With Heather Rayside From for Dignity

Ep. 33 – Social Enterprise eCommerce With Heather Rayside From for Dignity

In today’s episode, Heather Rayside, the founder of For Dignity, joins us on the show to talk about her social enterprise. She is one of our Ignitor students, and she went through “reverse culture shock” after spending 8 years in Vietnam. Now, she uses her online store to empower women and support her cause.