Ep. 103 – How to run a win-win brand collaboration


Running a collaboration with another eCommerce brand can be a great way to increase your reach and build trust and credibility within your industry.

The world of eCommerce can be a lonely one, so I also love collaborations as a way to get to know other business owners and work together on something.

There are lots of ways you can collaborate with another brand and a few things you should keep in mind when selecting a brand to collaborate with and to ensure it’s a win-win for both brands. In this episode I share heaps of ideas for you to do your first, or next brand collaboration and what you should do to ensure it’s a successful one.

I’ve also put these ideas together in a free guide for you which you can download here.


Episode Highlights

  1. Why Should You Collaborate? (3:11)
  2. Find A Brand That Has Similar Size To Yours. (6:45)
  3. Conduct  Giveaways (9:06)
  4. Giving Blatant Oppurtunity For Them To Unsubscribe. (10:50)
  5. Creating Bundles. (11:54)
  6. Swapping Products Of Each Other (12:16)
  7. Creat New Products With People (13:54)
  8. Constantly Getting New Creative (15:02)
  9. Run A Paid Promotion With Another Brand (16:50)
  10. Be Clear On Whats Your Goal For THe Collaboration (17:28)
  11. Always Have An Agreement Or Contract In Place. (18:52)


Links Mentioned

eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.