Ep. 101 –  How to make your brand more accessible for people with disabilities


Simone is a mum of two kids. Including her son Josh who  was born with a rare Kidney Disease requiring a transplant (2012) and ongoing treatment. He also suffers from intellectual disabilities adding extra challenges to day to day life.

With a background in tech, a passion for creativity, Simone decided it was time to do something with all her ideas and bring disability to the forefront.

Don’t be fooled – “dis” isn’t for disability it’s for DISRUPTION.

disinfluencer is Australia’s first and only online platform solely to help people with disabilities, neurodiversity and chronic illness also not forgetting the family, carers, community and support workers who also exist in this space.

Simone is taking disability mainstream by connecting brands with people with disabilities so they can create inclusive content and help others to see themselves in mainstream marketing.

In today’s episode Simone is chatting with me about things you can do as a brand to be more inclusive and the importance of having the hard conversations.


Episode Highlights

  1.  What is disinfluencer (2:33)
  2. The fashion industry for people with a disability (3:53)
  3.  Reason behind disinfluencer(5:48)
  4.  Making your product more accessible ( 16:36)


Links Mentioned

eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.