Are you emailing enough?
The answer is probably “no”.
Email marketing is still as strong as ever. If done strategically, proactively and elegantly it can produce a massive return on investment.
Think about this for a moment. How much does it cost to send an email? Your time and the cost of your email software. Not much.
Now think about the potential return on investment that can be generated if even just 2% of your list purchase from that email.
Imagine if you couldn’t use Facebook and Instagram anymore. This may sound dramatic, but it does happen. Facebook can delete business managers, pages, ad accounts at its will – and it does, all the time. You don’t own and can’t control Facebook or Instagram, or any other social media platform for that matter.
You own your email list.
But most online store owners are afraid to email more because they don’t want to be annoying.
Here’s the thing.
It is NOT your responsibility how often people check their emails and which emails they read.
It IS your responsibility to provide value to their inbox when they do open and read your emails.
If you’re in our free Facebook Group for eCommerce Entrepreneurs you would’ve heard me say I don’t like the word newsletter. And we are going to stop using the word “newsletter”. Instead, we are going to think of our email as us popping into our customers’ inbox with a bunch of flowers or a box of chocolates. Send with love and it will be received with love.
Want to learn more? Check out this article to learn the different types of email to send to grow and scale your business using email.