When we were interviewed by Xero last year for their Rebuilding Australia, The Role of Small Business on how small business was fairing during Covid19, we were reminded that the best time to setup your online store is… yesterday.
Those who were already online flourished last year. And will continue to thrive into the future.
Now is the absolute best time to have an online store. If you have an online store or are in the process of setting one up, you couldn’t have picked a better time and here’s why:
1. Customers were forced to adopt online shopping and now it’s the norm
eCommerce has been on the rise for some time, however during COVID19 late adopters were forced to try their hand at online shopping.
This gave them a taste of how quick, easy and convenient it is.
2. Delivery services were forced to become more robust
Again, during the pandemic of 2020 delivery services such as Australia Post were forced to meet demand.
We are nowhere near where the States are in terms of delivery efficiency however COVID19 was a catalyst for a more robust delivery network across Australia.
3. It’s the way of the future so there is a lot of resources being invested into the industry
Because eCommerce is the way of the future a lot of resources are being invested into creating new technologies, tools and services.
Also if something happens like Apple updating its data policy and the way we use Facebook ads changes, there are dozens of thought leaders working out how to get around it.
You can literally just follow our lead.
4. Tools are easy to access and use
You are spoilt for choice when it comes to cheap and easy tools to grow your online store.
5. Super low barrier to entry
And of course the obvious reason, super low barriers to entry.
You could set up a fully functioning online store from your kitchen table. In fact some of our most successful students and clients started their online store from home on a shoestring budget and have grown and scaled along with their business.
You don’t need lots of fancy equipment and high-tech software to launch a highly successful online store.
So if you have an online store, well done you! If you’re thinking of focusing your attention on creating or growing your online store, now is the time.
Written by Megan Winter
Megan is an award-winning marketer and has worked with some of the fastest-growing eCommerce brands in the world.
Megan loves helping ethically-produced, heart-centred, soul-driven online store owners to make more income and achieve more impact.