Turn your website browsers into buyers
With a website conversion audit
Are you spending all your time and money driving traffic to your website, only for people to leave without buying?
Getting some sales, but not enough to make your ads profitable?
Can’t figure out what’s stopping people from checking out?
In order to have a profitable, sustainable eCommerce business your website needs to convert at least 2% of visitors into customers.
That means for every 100 people who visit your website, 2 should place an order.
If you’re not seeing this, you need to optimise your website for conversions.
What is an eCommerce website audit?
Great question!
A website audit is a comprehensive, in-depth review of your entire eCommerce site.
I’ll carefully examine key areas, including your homepage, category pages, product pages, cart page (or drawer cart), policy pages, and about page.
I’ll identify opportunities for improvement to boost your conversion rate. I’ll provide clear guidance on what to add, what to remove, and how to rearrange elements to build trust, streamline your messaging, remove any unnecassary obstacles to checkout and ultimately drive more sales.
You’ll receive a detailed video audit, complete with my unfiltered first impressions of your website, along with practical, easy-to-implement changes that can immediately enhance your conversion rate.
Conversion Rate Effect
Let’s take a look at 3 websites scenarios.
Each one gets 10,000 website visitors per month and has an average order value of $100.
Here’s what their revenue looks like, when the only difference is their conversion rate.
Conversion Rate
- $10,000/month
- $120,000/year
Conversion Rate
- $20,000/month
- $240,000/ year
Conversion Rate
- $30,000/month
- $360,000/year
Same traffic, same average order value
increased conversion rate = increased $$$
“I implemented the changes Karyn suggests for my website and my conversion rate jumped from 1.22% to 4.37% in just 2 weeks!”
Lauren, Lauren Skye Studio
Website Conversion Video Audit
Inclusions:
- 45-60 minute video recording with detailed audit
- Review of both desktop and mobile version of your website
- Initial unfiltered reaction to your website from fresh eyes
- Suggestions for optimising each page for maximum conversions
- Ideas to increase your average order value
- Photography feedback and suggestions (if required)
- Strategies to streamline your sales process and remove obstacles
- Insights to increase trust from your website visitors
- BONUS: Website conversion wireframes $297 value
All for just $500
A personalied task checklist based on your audit is available for an additional $200.
Perfect for supplying to a web developer if you’re not making the changes yourself.
A high converting eCommerce website should do 4 things:
Provide a seamless user experience
Clearly communicate your product value
Generate trust
Overcome potential objections
Got questions? I’ve got answers!
What's included in the audit?
You will be emailed a link to watch your video audit. The audit includes strategies to increase your website conversion rate and increase your average order value.
Your audit does not include:
- Support to make the changes or troubleshoot issues (I can put you in touch with a web developer for this)
- Ongoing feedback or support
How long does it take?
Once you have ordered your website audit, you will recieve your completed video audit within 2-3 weeks.
Do you make the changes?
Your audit is designed to highlight the key changes you can make to optimise your website for conversions and drive more sales. It does not include the changes. You will need to implement these yourself or I can recommend a web developer to assist you.
Meet Karyn
Your eCommerce marketing mentor
Karyn (“with a Y”) Parkinson is the creator of Unstoppable eCommerce, an education hub and community that helps online store business owners (and eComm marketers) start, grow, and scale a profitable and sustainable eCommerce brand.
With over 14+ years of experience in the world of eCommerce, Karyn has mentored hundreds of online store owners from start-up businesses to 8-figure international brands (including one she took from 5 to 7 figures in under 12 months). One thing is for sure, Karyn has seen it all: from product development to marketing, to piercing through the international markets.
Karyn is also the co-founder of a new eCommerce brand, a sought-after eCommerce speaker, the host of the top 10 marketing podcast: Unstoppable eCommerce, and the wrangler of a toddler (and husband!).
You’re in good hands
All pricing in Australian dollars. 10% GST applicable for Australian residents.
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