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Ep. 111 – You bought an eCommerce business, now what?

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Congratulations on purchasing an eCommerce business! Now the purchasing negotiations are over and it’s all yours, what should you do?

In this episode I answer a question from Christine Law “What should I do after buying an eCommerce business?”. 

I discuss the first steps after buying an eCommerce business, how you should communicate with the existing customers, which tech to review and how to find areas for optimisation and growth.

If you’ve bought an eCommerce business and want to upskill in eCommerce marketing join the waitlist for eComm Ignitor now, doors open soon.

Have a question you’d like Karyn to answer on the Podcast? Submit it at https://unstoppableecomm.com/podcast-question 

 

Episode Highlights

  1. Steps to Take When Buying an e-Commerce Business (1:48)
  2. Understanding the Business Model (2:00)
  3. Learning the Tech Stack (2:21)
  4. Making Data-Driven Decisions (2:59)
  5. Communicating with Customers (3:23)
  6. Tracking and Measuring Everything (4:41)
  7. Speaking to Your Accountant (5:50)
  8. Identifying Opportunities (6:26)
  9. The Ecomm Growth Formula: “4 Keys to Increase and Grow an Ecommerce Business” (6:44)
    1. Conversion Rate
    2. Average Order Value
    3. Start Driving More Traffic
    4. Get Your Customers to Buy Again
  10. Investing in Your Learning (10:42)

Links Mentioned

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams. 

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