Student Feature: Helen, Love Linen

eComm Ignitor alumni are pretty spectacular. They are hard-working, action-taking, purpose-driven humans. And they have great stories to tell. Let’s all get to know Helen from Love Linen a little better…

What does your online store sell and who does it help?

Linen clothing ethically made in Australia for women of today who value human life and our beautiful earth.

Tell us a little bit about your story? Why did you start your online store?

To make a difference in a completely broken industry (the fashion industry) where even start-up brands don’t want to support their own country and local makers due to actually paying them a fair wage for their work.. The fashion industry is the world’s second most polluting industry largely due to synthetic fibres (plastics), fast fashion, human exploitation, exploitation of natural resources to name a few.
Love Linen is accredited with Ethical Clothing Australia and proudly advocates for sustainable and ethical fashion – quality over quantity – valuing human life and our beautiful earth.

What has been your biggest challenge with your online store?

Sales

What’s the best piece of advice you’ve ever received?

Stop caring what other people think and just be you 🙂

What’s your favourite product that you sell on your online store – and why?

The Belle Dress – a summer favourite and still see myself (and others) living in her for years to come. Flattering, easy to care for, effortlessly beautiful. Fashion should be made to last years, not just a season or following a short term trend..

Where to next? What are your goals for the next 12 months?

Keep watering the garden and growing. Being content with the long game.

When you’re not working on your online store, where could we find you?

Working other part time jobs, when the world goes back to normal though (after Covid19).. on the beach, with my dog, enjoying nature and my beautiful home town of Broome.

Check out Love Linen here:

www.lovelinen.com.au

Facebook

Instagram

Helen, we absolutely love your brand ethos and your gorgeous products and look forward to seeing the Love Linen brand grow!

Are you ready to learn how to sell more on your online store and join the eComm Ignitor alumni? Click here now to learn the exact blueprint to grow your online store and consistently sell $10k+ a month.

Written by Megan Winter

Megan is an award-winning marketer and has worked with some of the fastest-growing eCommerce brands in the world.

Megan loves helping ethically-produced, heart-centred, soul-driven online store owners to make more income and achieve more impact.

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.

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