After a recent coaching call about messaging, a student who has been with us for nearly 3 years, reached out and said
“Megan I listened in on your Messaging presentation today… and now I want new messaging. I think mine is getting old … I know it’s not to the new people, but I do think I can do better.”
Here is what I said to that…
“Love the learning process… it’s never ending!! I saw a few familiar faces on the call and thought “gah.. I need to find a new way of saying this because I’ve been saying the same thing for 10 years”… and that’s kind of the answer to your question! You need to be clear, consistent and repetitive!
So your main brand statement does need to say exactly what you sell… who for and why buy from you.
You need to say the same thing over and over and over and over. Remember, not everyone knows about you. Some people will be discovering your brand for the very first time. Once you have clear, concise messaging… repeat, repeat, repeat!
It doesn’t matter that your messaging is boring to you. It will be fresh to someone discovering your brand for the first time. And you want them to be met with crystal clear messaging about what you sell, who you sell it to and why they should buy it from you.
Colleen’s response to my answer confirms this. I literally feel like I’ve been saying the same thing for 10 years. I am bored with myself. Colleen has been a student for 3 years… and she still got something new!
“You don’t actually have to change anything, not yet anyway. I swear to god I hadn’t heard half of what you’d said before. I think we only take in what we’re ready for at that point in time.”
I haven’t changed my messaging so it just goes to show that even “old” customers (those that have been with you for a while… not the queen-agers) will get something out of your clear, concise, REPETITIVE messaging.
If you feel repetitive, congratulations, you’re marketing.
You may have heard me say this before… and that’s kind of the point!