Our 5 most popular blogs of 2020

Know your numbers. It’s one of the things we tell our students and clients on repeat. Afterall, you can’t manage what you don’t measure. We regularly look at our metrics, and at the end of each year, we look at our stats for the entire year. One of the things we measure is our most-read blogs. We do this so we know what you want and what you’re finding helpful.

We wanted to share our most-read blogs with you, just in case you missed them.

1. Eco-friendly packaging options for your online store:

It’s estimated that 5.45 million tonnes of packaging were made available to the end-consumer (including business users) in Australia in 2017-18.

That’s a lot of packaging!

If you run an online store, no matter what size, you need to think about the environmental impact your packaging is making. Read this blog to learn more about the state of packaging in eCommerce and what you can do.

2. We purchased from 30 online stores and here’s what we found: 

During those early days of the COVID19 pandemic, a lot of businesses were feeling unsure, overwhelmed and uncertain of what will happen to their business, income, etc..

Inspired by Denise Duffield-Thomas, Karyn and I decided we would commit to supporting online store owners in various ways, including by spending with them.

While we were there we observed the following opportunities to improve. Click here to read and learn how you could use these improvements on your own site.

3. People adding to cart buy not purchasing? Here’s how to improve your abandon cart rate:

Abandon carts are a normal part of running an eCommerce store, however you can be proactive and pragmatic about decreasing your abandon carts, encouraging people to come back and complete their purchase and ultimately make more sales on your online store. Read this blog to learn how.

4. How to set your product pricing:

One of the first things you need to do when you start your online store is to set your product pricing. However, what if you’ve got it wrong? This can often be a confusing and daunting task as your pricing sets the tone for your brand and your products.  At the end of the day you’re running a business, not a charity, so you want to make money. And if you’re not making a profit, then it’s essentially just a hobby. Read this blog to learn if your prices are set correctly or if you may need to change your pricing.

5. Should I offer free shipping: 

One of the most common questions we get is around shipping so it’s no surprise this was one of our most read blogs. Shipping costs are one of the top reasons people don’t buy. This is especially true for items that are small. So what can we do to overcome this issue and sell more on our online store? Read this blog to learn now.

So there you have our most popular blogs but before you go, let us share the blogs that we think slipped under the radar.

Here are the ones you might have missed…

1. Compliance checklist every online store owners needs:

There are a few policies you need to have on your website to make sure you have all the legal stuff sorted. This is the boring stuff, but probably the most important. Make sure you have a read.

2. 5 pillars of successful Facebook Ads:

Facebook™ Ads are not magic, they’re media. A media placement tool to be exact. You can get amazing results with Facebook™ Ads, but you can also flush a lot of money down the drain.

We have some clients who generate 20+ return on ad spend (ROAS) month on month. While we have audited some accounts (we do this as a free service for potential clients) and they aren’t even breaking even. Ouch.

So why do some Facebook™ Ad accounts do well, and some don’t? Read this blog to learn how now.

3. How to use Facebook Ads to deliver the right message to the right people: 

This is our secret sauce to successful Facebook Ads. When running ads of any kind, you want to match your messaging to where people are in their buying journey and what stage they are at in the eComm funnel. Click here to learn how to do this for your online store now.

4. Simply Wisdom from Decjuba’s Tania Austin:

I had the privilege of sitting down with Tania Austin, Owner and CEO of Decjuba at a fireside chat hosted by Emma Isaacs as part of the Business Chicks Business Club.

Tania is a truly remarkable woman and I loved spending time with her. I got so much out of our chat and I’m sure you will too. Read about it now.

5. Lessons from a bricks & mortar store:

When we live and breathe our products it’s so easy to forget that not everyone knows as much as we do about them.

When someone hits your site you have a few seconds to make a good impression, and for them to take that next step – or to leave your site and potentially never come back. Click here to read this blog to learn how you keep them on your site and encourage them to buy.

So there you have it. Our most popular blog of 2020 + five that we think snuck under the radar and you don’t want to miss.

Comment and let us know what your favourite blog post of ours for 2020 was.

Written by Megan Winter

Megan is an award-winning marketer and has worked with some of the fastest-growing eCommerce brands in the world.

Megan loves helping ethically-produced, heart-centred, soul-driven online store owners to make more income and achieve more impact. 

eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.