How Wendy increased her returning customers from 28% to 63% in 6 weeks

eComm Ignitor alumni are pretty amazing. They are hard-working, action-taking, purpose-driven humans. And they have great stories to tell. Like Wendy from Kulture, let’s get to know her a little better…

What does your online store sell and who does it help?

I sell a range of all-natural, plant-based powdered blends that are ready to drink – just add milk or water.

They help women to balance hormones, improve their gut health, relieve menopause symptoms and improve immunity.

Tell us a little bit about your story? Why did you start your online store?

It began from a love of keeping healthy and fit and as I entered into my late 40s, I started to take more notice and understand how my body works.

I have always had gut issues since I was a teenager, triggered by stress and digestive issues which led to sinus and hay fever as well as often having a hard bloated stomach. Often visiting an acupuncturist to ‘sort out’ my gut issues, I started to delve into the reasons why and this is how Kulture was born.

Always a believer of natural supplementation, making the products plant-based was a no brainer, as plants assimilate with our bodies better and are alkaline based meaning they don’t cause acid build up in the stomach.

Working with a nutritionist in Queensland, we have created some interesting blends to target and improve common symptoms that women experience throughout their lives such as hormone imbalances, PMS Symptoms, menopause, gut issues, lack of sleep and lack of energy.

When we understand our bodies and work to improve them through proper supplementation, our energy levels return and everyday life just gets a whole lot easier. The way it should be really.

What has been your biggest challenge with your online store?

Gaining trust for the brand.

I have a great product which is very competitively priced, however when people buy online they want to read about others who have bought and their experience with the product.

I implemented a review software (as taught in the program) several months ago and have been receiving some amazing reviews plus my returning customers have gone from 28% to 63% over the last 6-8 weeks.

What’s the best piece of advice you’ve ever received?

Humanise the brand.

Get yourself out there (in front of the camera) and show everyone who you are. It’s daunting at first, but what I’ve found since doing that, there has been a lot less (and I mean a LOT less) negative comments on social media paid ads.

What’s your favourite product that you sell on your online store – and why?

Vanilla Happy is one of my favourites and it’s a winner with my customers too.

It’s a blend of adaptogens, herbs and superfoods that help to balance hormones, elevate your mood, improve PMS symptoms, reduce hot flashes during peri-menopause, balance cortisol and insulin as well as improve sleep patterns.

The reason this product is so popular is that many women suffer the issues above and within a week I receive reviews or emails from them saying they feel amazing and have more energy!

Like all Kulture products, you simply add liquid and its ready to drink.

Where to next? What are your goals for the next 12 months?

I have one more product to introduce this year and then I have a goal of increasing online sales by 80% within 12 months.

When you’re not working on your online store, where could we find you?

You’ll find me at the gym lifting weights, catching up with friends for brekkie or relaxing with my man.

Check out Kulture here:

Online Store



Wendy, we love your brand and your commitment to helping women feel amazing. We can’t wait to see where the future takes you and Kulture.  

Written by Megan Winter

Megan is an award-winning marketer and has worked with some of the fastest-growing eCommerce brands in the world.

Megan loves helping ethically-produced, heart-centred, soul-driven online store owners to make more income and achieve more impact. 

eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.