5 ways to create your logo on any budget

5 ways to create your logo on any budget

When you’re starting your new business there are a lot of exciting decisions to make like what you are going to call your business and then what your brand is going to look like which includes creating your logo.

My advice for anyone who is putting off launching their online store because of their logo – please don’t! The world is waiting to see your amazing product and your logo really isn’t the be all and end all of your business, and can always be updated later.

So in order to help you get your logo designed, and stop you from using it as a procrastination excuse I’ve put together 5 ways you can create your logo on any budget.

I go through all these methods in detail in eComm Foundations and have included images from when we did each option for the “Taylah Made Jewellery” logo. 

DIY with Canva

The first option is to DIY your logo using a software such as Canva. The best part about this option is it’s free and you don’t have to be a designer to create a basic logo. 

The best option if you’re not super creative is to just start with a text based logo. 

These are the logos we put together with Canva 

Outsource on Fiverr

Fiverr is an outsourcing platform that freelancers can upload the jobs they can offer and you can search for a whole range of things from graohic design, video editing and much much more. There are lots of graphic designers on Fiverr to choose from so it’s all about finding one who’s profile you like and being very clear in your request.

This is a great low cost option as it starts from just US$5 (hence the name!) but you do tend to get what you pay for. Most designs will be made from templates so don’t be suprised if you see other businesses with similar logos. 

Here’s what we got from Fiverr:

Use Templates from Creative Market

Creative Market is a marketplace of digital products created by designers including logo tempates, social media image templates, website themes, product mock ups etc.

It’s a great resource for quick image templates for not only creating your logo at a low cost but also getting matching icons for your website and social media.

You purchase templates built for a program you use such as Adobe In Design or Canva and you can then edit the text, fonts and colours.

Here’s what I made from templates purchased from Creative Market:

Run a contest with 99 Designs

We used 99 designs for the first time to create this logo using a contest and were really happy with the results.

The idea is you choose a package starting from A$399 for a logo and then put together a brief for your logo answering a series of questions about your brand and the look and feel you want.

They then invite designers to pitch a logo concept.

Once you have receieved the designs you can choose your favourites and give them feedback. At each stage you narrow down the designs and work with the designers to get the exact look you want.

At the end your money is paid to the winning design and you get full copyright of the design and all the product ready files. They back it up with. a100% money back guarantee if you don’t like any of the designs, but I doubt you’ll need that as there is a wide variety of graphic designers who enter and you can go back and forth to get one you love.

Below I’ve shared the results at each stage and then our winning logo we dicided to use.


Initial concept entries



Hire a Graphic Designer

Another option for your logo when you are ready to invest in your brand is to hire a graphic designer to create your logo and brand identity. 

There are many different graphic designers around to choose from so I’d recommend making a list of your top 5 based on their portfolio of previous work. 

Find a look and feel that resonates with you, but remember they cannot recreate previous work for you.

Then reach out and chat to some past clients and see how they found the experience of working with them.

Then reach out to your top 1 or 2 and see how you feel after chatting to them. Do they understand the look and feel you are going for and do you like them?

It’s imporantant to have a good relationship with your graphic designer and for them to really understand your needs.

A good desginer will always ask questions about you, your product, your vision for the business and most imporantly your ideal customer audience and how you want to make them feel.

I used Crystal Oliver for Unstoppable eCommerce and an highly recommend her if your looking for a fun, vibrant brand. 


So there you have it, 5 ways to get your logo created ranging from free options, cheap and then premium when you’re serious about good branding. Depending on your start up budget you may invest right away on. agraphic designer, however it is not always necassary if you are in your very early days and still proving the market demand for your product.

Written by Karyn Parkinson

Karyn AKA Karyn with a Y is an eCommerce marketing specialist specialising in Facebook ad funnels and website optimisation.

When she's not behind the computer you'll find her at the beach with her fur babies or on the roller derby track as Pink Fury!

Little Change Creators

Little Change Creators

Student spotlight little change creators unstoppable ecommerce

Paige McInnes


Little change creators sells eco-friendly re-usable colouring in mats that can be used just about anywhere. 

Paige used our free Homepage Blueprint to create her website

In an era where screens are used more than ever to entertain kids, Paige, from Little Change Creators, went looking for an alternative. 

Little did she know, that her search would turn into a whole new business venture. 

She embarked on creating something safe for kids, good for the environment and could be used in just about any location.

Now, I know that you are thinking this might seem a little impossible, but Paige made it into a reality. 

She developed a range of products to spark creativity and raise the next generation of changemakers!

Her brand’s flagship Re-FUN-able™ Colouring Sets are made from premium materials, including food-grade silicone, non-toxic, low-odour inks and FSC-certified repurposable packaging. This means they are eco-friendly and 100% child-safe.

student spotlight little change creators unstoppable ecommerce
student spotlight little change creators unstoppable ecommerce

It’s more than being able to drink a hot, uninterrupted cup of coffee to Paige. She also wanted to give back. So Paige partnered with Little Dreamers Australia and donates products to kids who provide unpaid care to family members with a disability, addiction or chronic illness. 

Her need to create mindful, safe, convenient and repeat-play entertainment for kids while on the go turned into a booming business! And we are so happy to have been a small part of that. 

“Unstoppable eCommerce has been a great source of no-fluff business information. [The]Homepage Blueprint was especially helpful when trying to design my first website. Thank you! :-)”

Sick of all the fluffy marketing and eComm advice out there, she was on the hunt for something simple, easy, practical and resourceful. 

That’s exactly what she found with Unstoppable eCommerce.

Ep. 63 – Visible Runner Co Project Part 1

Ep. 63 – Visible Runner Co Project Part 1


Today I am here again with Sarah Lovison, and we are putting together a new business project, and we’re going to share all the details with you. This is part one of our series and we’ll be sharing everything as we go along, from setting up the brand from scratch to launching our very own Shopify site. Stick around with us as we deep dive into some new exciting ways on how to level up branding and spice things up for our future E-commerce business. Just a heads up, if you’re into active wear or running then you might want to give this one a listen! 


Episode Highlights

  1. What are they going to sell in their soon to be launched online store? [1:21]
  2. Who is their target customer avatar? [3:58]
  3. What are these products for? [5:57]
  4. The color and the branding of their products need to convey visibility. [13:22]
  5. A brand is a lot of things. “Brand isn’t just your logos and fonts and colors. But it is a big part, especially when you’re just starting out. [16:21]
  6. There are definitely a lot of brands that are memorable, and it’s really about how brands make you feel. [16:56]
  7. If you’ve got a tight budget to start with, you can always rebrand later. [25:03]
  8. Go with something and just keep on moving and go through the next steps. [27:55]

Links Mentioned

About Sarah Lovison

Sarah Lovison is the Sole Director at Essayelle Holdings T/as ActiveEquip Glimmer Gear Australia, with a goal of keeping runners and athlete’s safe. She has also started teaching students who are starting their own business or are struggling with an established one after finishing the Unstoppable eCommerce Ignitor Course.

Tina’s Love of Crochet

Tina’s Love of Crochet

Student Spotlight Tinas Love of Crochet Unstoppable eCommerce

Tina Barbosa


Tina’s Love of Crochet sells all your needed crochet supplies and teaches you exactly how to crochet

Tina found her business confidence and noticed an increase in sales

Crocheting was more than yarn for Tina – it was a bit of an obsession! She started out doing it all for fun but little did she know that she would catch CROJO (aka Crochet mojo) and turn it into a business!

Tina picked up her first hook shortly after having her first bub to help create a calming and relaxed environment to help her through Postnatal Depression. After only one year of practice, she wanted to share her new found joy with others in the hopes of helping other women out there that might be struggling with mental health. 

So, she started running small, local crochet classes aimed at creating a fun and relaxed environment. This quickly grew into daily classes around Melbourne, VIC, but, more importantly, they developed into an amazing community and friendships. 


Student Spotlight Tinas Love of Crochet Unstoppable eCommerce
Student Spotlight Tinas Love of Crochet Unstoppable eCommerce

But still, Tina was a little “lost and frustrated” on how to grow her online store so she could spend a little more time running classes and actually crocheting! So she turned to Unstoppable eCommerce to help her out. 

After completing the eComm Ignitor course in 2021, she felt “confident and knowledgeable” and saw a noticeable “increase of sales because of customer awareness.”

Now, she helps people near and far to grow their love of crocheting with her locally run classes, online yarn and crochet supplies and never-ending inspirations.

So, if you are considering taking your online store to the next level, don’t take our word for it, take Tina’s:

“Definitely worth it! So much valuable content.”

 Click here if you are keen to learn more about eComm Ignitor. 

If you, or anyone you know, is struggling with mental health, please reach out to Beyond Blue on 1300 22 4636 or visit https://www.beyondblue.org.au/

“Definitely worth it! So much valuable content.”

eComm Ignitor is for those ready to take that next step in the business, transform their own knowledge and create an Unstoppable eCommerce brand! Find out more over here.

eComm Ignitor – Your questions answered

eComm Ignitor – Your questions answered

eComm Ignitor® is our signature training program to help online store owners to scale to 6-figure+ businesses. It includes all the key elements you need to create a holistic marketing strategy and always know what to focus on next. It’s designed to eliminate your overwhelm and give you a clear plan with simple to follow step-by-step instructions and next level support.

You can find out more and register here.

I’ve had a few questions come through around the course, what’s included and how it’s delivered so I have answered them for you below.

Q: Why did you create this course?

A: I built this course to teach emerging online store owners how to play on a level playing field with the big guys, showing you how to cut through in a busy world of social media and stand out online.

Q: How is the content delivered?

A: The course is hosted in Kajabi, an online portal that you will log into. Each module has videos, workbooks, and (where applicable) templates and screen-share explainer/demo videos. The videos are pre-recorded, and you can watch them as often as you like at whatever pace suits your learning style.

Q: Is there any support?

A: You get 3 months of free access to eComm Club which includes a private student group with Karyn and her team of Unstoppable Mentors, weekly live calls, and quarterly planning workshops to support you along your journey. 

Q: How much time will I need to invest in the course?

A: This is a self-paced 8-module course, which includes both no-fluff video lessons and tactical action steps in each phase. Some alumni have gotten through the material in a matter of weeks, and others have continued to chip away alongside their day job and/or family obligations. I recommend giving yourself at least a few hours a week if you want to do one module per week. 

Q: Is there a payment plan?

A: There sure is! Instead of paying in one lump sum, you can pay in 3 monthly payments of $747. All dollar amounts listed are in AUD and include GST for Australian residents.

Q: How long do I have access to the content?

A: You have access to the learning portal with all the video recordings and supporting documentation, including future updates for the life of the program. The course is self-paced, and you can access the modules and lessons as many times as you like, whenever you like.

Q: Which eCommerce website platforms do you cover?

A: Most of the course content is relevant regardless of which website platform you are using. However, we demonstrate pixel setup and Facebook catalogue integration in the most commonly used platforms: Shopify, and WordPress with WooCommerce.

Q: What if I need help to implement some of the things you recommend?

A: Our screen-shares and step-by-step guides are usually exactly what you’re looking for in terms of step-by-step instructions for the setup you need to do. However, if you simply don’t have the capacity to do it yourself (photography for example), we do have a list of trusted providers we can put you in touch with. We also have 1:1 sessions available to purchase with our mentors if you need a little extra support.

If you have any questions of your own I haven’t answered please feel free to reach out at support@unstoppableecomm.com

Ep. 62 – eComm Ignitor® – Your Questions Answered

Ep. 62 – eComm Ignitor® – Your Questions Answered


I am super excited that the newly updated version of eComm Ignitor® is now open for enrolment. eComm Ignitor® has seen over two hundred students go through the program and learn how to sell more on their online store. Over the past 6 months it has been completely updated across every module to provide up to date training on what’s working right now, despite all the changes to Apple and Meta. In today’s episode, I am going to be answering all your questions about the program to see if it’s a good fit to help you scale your online store into a 6-figure plus business.


Episode Highlights

  1. What is an eComm Ignitor? [1:03]
  2. Module 1: Knowing Your Numbers [1:42] 
  3. Module 2: Audience Insights [2:20] 
  4. Module 3: Magnetic Messaging [2:43]
  5. Module 4: Traffic Ready [3:13] 
  6. Module 5: Content Creation [3:40]
  7. Module 6: Email Mastery [4:43] 
  8. Module 7: Facebook Ad Funnels [5:25]
  9. Module 8: Optimize and Scale [6:11]
  10. What do you get if you join the program today?[12:20]
  11. Bonuses [12:44]

Link Mentioned

Jacqueline Kalab Beauty

Jacqueline Kalab Beauty

Jacqueline Kalab


Jacqueline Kalab is by makeup artist to the stars and sells makeup and specialty brushes she’s developed.

Jacqueline increased her revenue by 800% and turned her online store into a thriving business

On the outside, Jacqueline’s work looked like a dream. Brushing shoulders (and faces) of celebrities, jet-setting around for work and attending some pretty flash events. 

But what happened to a make-up artist when the pandemic hit? An abrupt stop and loss of income. 

That’s where Jacqueline found herself in 2020. Almost instantly 18 months of work was cancelled. 

Jacqueline had already been working for almost 7 years to get her eCommerce business, Jacqueline Kalab Beauty, off the ground but just couldn’t get the traction she needed. So, when her work stopped, she had no other option than to put all her energy into her online business. 

Jacqueline did something amazing…well two things. She had taken her years of experience and training to develop a specially designed magic foundation brush (more like a magic wand!) and amazing line of makeup products PLUS she decided to enrol in eComm Ignitor®. 

After starting eComm Ignitor, she was amazed at how it “took me through every step of the way…It wasn’t just Facebook ads, it wasn’t just how to write copy, it wasn’t just one part of it – it was a complete process and a complete program for eCommerce success”. 

After implementing some of the learnings from the course – she watched her website conversion rate go from 1% to 8%! But it doesn’t stop there. 

“With eComm Ignitor I went from not being able to live off my business at all, to having my business being able to support me over the last 2 years.”

“If I could only do one course to help my eComm business, it would absolutely be eComm Ignitor. It’s pretty much taken me from not having a clue with eCommerce to having a very successful business and growing.”

So if you are ready to see your business become your income support – consider our eComm Ignitor® course. You’re A-Z eComm course that will help you get your eCommerce business not only off the ground but booming!

Students also get access to a makeup tutorial by Jacqueline on how to get your makeup ready for filming your video content! 

If you’re looking for makeup with beautiful coverage and a brush that helps it glide on effortlessly I can highly recommend Jacqueline’s products as a happy customer myself! 

Ep. 61 – How to create your 22/23 eCommerce Marketing Strategy

Ep. 61 – How to create your 22/23 eCommerce Marketing Strategy


Aspiring entrepreneurs who are considering launching businesses online rather than in brick-and-mortar locations should be aware that a successful e-commerce business requires more than just a digital storefront.

In the last few episodes, I walked you through my three keys to e-commerce success. In today’s episode, I’m going to be revealing a fourth key and helping you put it all together in your e-commerce strategy for the new financial year. Let’s dive in.

Episode Highlights

  1. The other way you can grow your business is to get your customers to buy again. [2:30]
  2. Make sure that your customer service is amazing. [3:00]
  3. Ensure that you have an email sequence that nurtures your customers so you’re keeping in touch even before the order arrives. [3:10]
  4. Run paid advertising campaigns to previous customers. [4:53] 
  5. With your packaging, you can persuade customers to buy again. [5:23]
  6. We need to be aware of where people are in their buying journey. [6:48]
  7. Know your numbers, know your audience, make sure that your messaging is on point and balance out your content. [10:10]
  8. You need to approach your marketing with a holistic view of all these things working together . [13:14]

Links Mentioned

How to Drive more traffic to your website

How to Drive more traffic to your website

So in previous articles, I’ve covered How to get your website visitors into customers, with an optimal conversion rate of 3% or higher, and how to get your customers to spend more.

Both of these things help you to make more revenue from your website traffic. So it’s really important that you focus on these two things first, before you turn your focus to more traffic.

So if you’re website is traffic ready, carry on!

Know your audience

It’s really important to know who exactly your ideal customer is, and this will determine where to find them. So if your audience is 18 to 24 year olds interested in fashion, then TikTok may be the best place to find them. If your audience is moms in their thirties, they might be spending more time on Instagram.

And if you’re looking for people who are renovating their house and looking for inspiration, they may be over putting together, an inspiration board over on Pinterest.

Now, I know that you might’ve just cringed when I mentioned TikTok, I’m definitely guilty of digging my head in the sand a little bit when it first came out. Hoping it was just a fad that it was passed just as quickly as it came. So I didn’t have to learn yet another platform.

Yes. I can see you nodding. Well, it’s time to turn this around and start thinking of TikTok as another opportunity to find potential customers as it has grown exponentially.

And for now, it doesn’t seem to be going anywhere. TikTok actually received more searches last year than Google. Just think about that for a moment. The most popular search engine in the world was out searched on TikTok so, yes, I think that is deserving of a little bit of attention. So for now, I’m going to make the assumption that you’re already super clear on who your audience is and where they hang out.

But if not, make sure you put some effort and some time into figuring this out as it will make all of your marketing easier and more effective.

So once you know who your audience is, how do you drive them to your website?

Organic Social Media Strategy

Firstly, you can have an organic social media strategy. And I say strategy because just posting ad hoc on a platform is not going to get you very far.

And no, you do not need to be across every single social media platform unless you have a huge brand with a full-time social media person or people. And this just is not possible to have a quality presence. So do your research and choose the platform or platforms that your ideal audience is using. And then you can focus on building a really solid presence there, you can start with just one and then, add another one once the first one is going well, but don’t feel like you have to do it all.

The algorithms behind the scenes of the social media platforms decide who sees, which posts and they all love consistency. So you’re better to post five times a week consistently than every day for a week, and then none, and then twice in a day, and then nothing for a few days and so on.

So once you’ve decided on your platforms commit to a posting schedule, how often you will post every week. I recommend aiming for daily if you can, or five times a week say, if you don’t want to do the weekends, remember you can schedule these out. So you don’t actually have to be sitting there posting it. When posting, think of your ideal customer avatar.

So, as I mentioned, this is your audience, and this is something that we teach inside eComm ignitor, where you can narrow down your ideal audience to just one person. So then when you’re writing your content, you write it just for them as if you’re having a conversation with a person rather than writing it for everyone helps you with marketing to be more engaging and helps you to connect with your target audience.

So you want to build a community around your profile. So you use language that encourages conversation and engagement rather than just talking at people because that’s just boring. Be sure to use a variety of post types. So you’re not always posting promotional posts. Let them in behind the scenes of your business, and ask them for their opinion on new designs or what products they would love to see you bring out.

And don’t be afraid to showcase yourself, people buy from people. So the fact that you’ve got a small brand is actually a really good advantage for you because you can showcase yourself easier. It’s much harder for big brands to do that. So think of it as an actual selling point. And the great thing about social media is it really allows people to connect with brands on a much deeper level. So let them in.

Now always prioritize your community management and reply to people promptly when somebody is on Instagram and they comment on your post, you should reply. Even if it’s just to thank them for sharing it with a friend and do it in a timely manner. If you’re replying days later, they may have forgotten you by then.

So you need to strike while you’re still front of mind and build that connection. Make sure you use your bios to really communicate who you are and what you sell. Tell them what makes you different and use a call to action to drive them to your website. Not just shop now. So thinking about Mason hats, we’d go find your perfect hat at masonhats.com.au, rather than shop.

You could say, find jeans comfy, you wouldn’t want to take them off at …..com. See how you could write that for your store, giving them a reason to go through and shop. So the idea behind your social media strategy is to be discovered by more people, connect with them through engagement on your profile, and then provide calls to action for them to go to your website.

Now, if organic content is your main marketing strategy for driving traffic, it can be a slow burn, but if done right, it can be very effective.

So one way to grow your following faster is to collaborate with other users. Instagram has a fantastic collaboration tool where you can actually select a collaboration partner for your posts, and then the post shows on both your feed and theirs.

So this is fantastic if you’re working with influencers, and if you are already definitely add this into your contracts because it ensures people can go straight to your profile and check you out rather than them just posting and people not being able to find your brand, This way it automatically shows up on your profile.

They have to request to add you as a collaborator, and you’ll get a notification to see the content before you agree to it going on your profile. So it’s not like people can just add anything they like.

Another way to grow your following is to run a competition. This works great to give away your product as then, people are also getting to see what you have to offer.

So instead of just win, we would say win one of our Merino wool hats, your perfect travel companion, scrunch it in your bag, and it’ll just pop back into shape. See how this is then telling everyone one of our key selling points without being salesy, as we’re giving it away in a competition, but then even if they don’t win, they’ve learned more about the product. Encourage people to share the competition with their friends, to help you increase your reach.

You can also collaborate with other brands to run the competition. We encourage our students to team up with other brands who have the same target audience but are complimentary not competition. Such as a brand that sells dresses, teaming up with a brand that sells bags, and another that sells earrings. Then they can then run a competition combined with all of their products.

You are then exposed to each other’s audiences and you can use the competition to grow all of your brands. One of our students Corbin, from Three Warriors Tan did this very effectively and collaborated with a lot of brands that were bigger than him at the time. And now he has over 74,000 followers on Instagram.

Another way to get people to find you on social media is to encourage your customers to post user-generated content. So user-generated content or UGC as you might see it referred to is content that was taken by your customers rather than you. Photos of them wearing or using your products and posted to their own profiles.

This is fantastic for social proof as it’s word of mouth by happy customers, which is always more believable than a brand talking about this.

Search Engine Optimisation (SEO)

SEO is optimising your website to be found at the top of organic search results. There are many search engines, but the main one is Google.

Now, we’re not talking about wanting to rank when someone searches for your business name, but ranking when people are searching for something they want to buy. So for instance, Mason Hats would like to rank for Merino wool hats, ladies hats, mens hats, things like that. If people are actually searching to buy those, we want Mason hats to come up first, above competitiors.

There’s black hat SEO and white hat SEO. Black hat is a lot of different strategies and things that people do that go against Google’s rules. They’re kind of cheating. Not only are they frowned upon by Google, but with every update to their algorithm, they’re always trying to combat the new strategies that people are using.

These are things like link farms, with fake people and dodgy websites that are sending links back to yours. Very black hat. Once you get found to be using some of these black hat strategies, you actually get penalised, and then you’ll end up at the bottom of the search results, never to be found again!

So make sure that you’re only using what they call white hat strategies, which are things that will naturally help Google understand what you sell and who it’s for.

So one thing is schema data now without getting too technical, this is information sent to Google from your website to tell them what your products are, how much they cost, what brands they are, what they are made of – anything you include on your product pages. If you’re using an SEO-friendly platform, such as Shopify, this is all done for you automatically, but you want to think about what the names of your products are, and what your descriptions have got in them. Are they using words and keywords that Google will recognise and will be shown to people who are searching for your type of product?

You don’t want to just keyword stuff, all of your descriptions so they don’t actually read well for humans. My theory is that if you write properly and if you write for your avatar and you’re writing all the things that they would love, eventually you will be found on Google for those things.

If you’re selling, for instance, makeup. Yes. You might find it very hard to rank at the top of Google because you’re fighting against a lot of big brands with big budgets. There are things like domain ranking. So how long your website has been around for, so a brand new website is going to find it harder to rank as well as one that’s been going for years and years and doing the right thing.

So the more niche you are, the easier it can be to be found. If you can do other things like naming your images and your alt tags and using your keywords in there to make sure that you can be found rather than image 3, image 4, image 5, etc because that doesn’t mean anything to Google.

Google Shopping

Another way you can show up on Google is to appear in the Google Shopping results. You can sync up your website for Google shopping so that all your products feed through and can be found in search results when people are looking to buy something. I highly recommend that you do this because these results can be very helpful for people searching with the intent to buy.

Email Marketing

Email marketing is so important for an e-commerce store. It’s still one of the top marketing things that you can do. And checking emails is the number one thing that people do online. So you want to make sure that you have a chance of being in their inbox.

So. We can’t just ask people for an email these days and expect them to give it to you. They’re holding onto it that little bit tighter these days, as they’re getting so many emails. So you have to incentivize people to give you an email. You can do this with discount coupons or my favorite is by running a competition.

Related Reading:

How to turn your website visitors into email subscribers

7 must have Email Automations for eCommerce

How to write emails that actually make sales

Paid Ads

I’ve talked about a lot of the free strategies you can use to send more traffic to your website. Now I want to talk to you a little bit about paid ads. If you want to fast-track this process, if you want to get more people to your website, the best way to do that is with paid ads.

Again, it’s very important that you’ve already got that good conversion rate before you start any paid advertising. Otherwise you are literally just wasting. There are lots of different platforms that you can run ads on. I specialize in Facebook and Instagram ads, and that’s what we focus on on the eComm Ignitor course, but you can also run ads through TikTok, Pinterest, Twitter and Google.

The important thing is, regardless of which platform you’re using is that you set up an eCommerce funnel and that you’re serving the right message to the right person at the right time, because that is the core of marketing. It is a little bit harder to get the right audiences these days because of all the different privacy laws and the tracking is limited.

But in a future post, coming up very soon, I’m going to be talking more about how you can create really effective audiences on Facebook still in 2022. So keep a look out for that. But the idea with your e-commerce funnel, is that the message that you showed to someone who is discovering your brand for the very first time is different from the message that you’re going to show to somebody who’s already been to your website or already interacted with you on social media.

So you can start to be a little bit more salesy to a warmer audience that to someone who’s never heard of you. When they’ve discovered you, maybe added to cart they’re very warm. Once they’ve purchased from you, they become a very hot audience and those people are actually far easier to get to come back to your website and purchase again, rather than always going after new.

Related Reading:

eCommerce Facebook Ad Funnel Build