Shownotes

Running a collaboration with another eCommerce brand can be a great way to increase your reach and build trust and credibility within your industry.

The world of eCommerce can be a lonely one, so I also love collaborations as a way to get to know other business owners and work together on something. 

There are lots of ways you can collaborate with another brand and a few things you should keep in mind when selecting a brand to collaborate with and to ensure it’s a win-win for both brands. In this episode I share heaps of ideas for you to do your first, or next brand collaboration and what you should do to ensure it’s a successful one.

I’ve also put these ideas together in a free guide for you which you can download here.

Episode Highlights

1. Why Should You Collaborate? (3:11)
2. Find A Brand That Has Similar Size To Yours. (6:45)
3. Conduct  Giveaways (9:06)
4. Giving Blatant Oppurtunity For Them To Unsubscribe. (10:50)
5. Creating Bundles. (11:54)
6. Swapping Products Of Each Other (12:16)
7. Creat New Products With People (13:54)
8. Constantly Getting New Creative (15:02)
9. Run A Paid Promotion With Another Brand (16:50)
10. Be Clear On Whats Your Goal For THe Collaboration (17:28)
11. Always Have An Agreement Or Contract In Place. (18:52)

Links Mentioned

• eComm Club
• Gleam

Shownotes

Brigit Esselmont is an intuitive business strategist, entrepreneur, mentor and published author.

As the Founder of Biddy Tarot, she turned her love for Tarot into an abundant, 7-figure business that employs 15 people and serves over 15 million Tarot lovers every year. 

Brigit has been featured in The Oprah Magazine, Huffington Post, Body+Soul, Mind Body Green, and Refinery29, appeared on numerous podcasts and has appeared on stage in front of live audiences across the US and Australia. 

I’m thrilled to have her joining us today to chat about her 24 year journey with Biddy Tarot and how you can use your intuition in business. 

Brigit started Biddy Tarrot way back in 1999 by learning HTML to be able to code her website. She’s seen 24 years of advancements in technology and marketing and shares her journey with growing a 7-figure business.

We chat about her first hire and what her team of 15 looks like now, including the importance of outsourcing what you can to avoid overwhelm and burnout.

We do a live Tarot reading to share just how easy it can be to use Tarot as a reflective tool for your business. 

Episode Highlights

1. What was that first hire? (7:10)
2. Organic Traffic is still the biggest traffic source (9:25)
3. The advantage of having your own business (15:49)
4. Being Intuitive In Business: How To Start That Process (16:49)
5. Tarot Can Be Used As A Reflective Tool (22:00)
6. How did Brigit  get herself  and  her brand out there? (26:30)
7. Is Blogging Dead?  Repurposing content into a blog. (27:50)
8. How Did Brigit Kept Her Business For so Long? (30:45)
9. Brigit’s Take on  to anyone who’s thinking of starting an online business. (34:30)

You can find Brigit and Biddy Tarot here:

• Biddy Tarot Website
• Biddy Tarot Instagram
• Brigit Esselmont Business Mentoring

Shownotes

Simone is a mum of two kids. Including her son Josh who  was born with a rare Kidney Disease requiring a transplant (2012) and ongoing treatment. He also suffers from intellectual disabilities adding extra challenges to day to day life. 

With a background in tech, a passion for creativity, Simone decided it was time to do something with all her ideas and bring disability to the forefront.

Don’t be fooled – “dis” isn’t for disability it’s for DISRUPTION.

disinfluencer is Australia’s first and only online platform solely to help people with disabilities, neurodiversity and chronic illness also not forgetting the family, carers, community and support workers who also exist in this space.

Simone is taking disability mainstream by connecting brands with people with disabilities so they can create inclusive content and help others to see themselves in mainstream marketing. 

In today’s episode Simone is chatting with me about things you can do as a brand to be more inclusive and the importance of having the hard conversations.

Episode Highlights

1.  What is disinfluencer (2:33)
2. The fashion industry for people with a disability (3:53)
3.  Reason behind disinfluencer(5:48)
4.  Making your product more accessible ( 16:36)

Links Mentioned

• Disinfluencer Website
• Disinfluencer Instagram
• Disinfluencer Facebook

Shownotes

When was the last time you audited your whole business?

Do you know exactly how much time you’re spending on each aspect of your business?

How much money you’re spending across all your expenses?

Is your brand consistent across all platforms and collateral?

In this episode, the 100th episode of the Unstoppable eCommerce Podcast I walk you through everything you need to check in your business to audit your time, expenses and brand.

Let me know what you’re going to audit first. 

Episode Highlights

1. Where you’re spending all of your time? (2:10)
2. Which System To Streamline and Save Time (4:51)
3. Batching Your Content (5:37)
4. Outsourcing Task Through A Virtual Assistant (6:40)
5. SOP (Standard Operating Procedure) (7:07)
6. Managing Your Business Expenses (8:01) 
7. Check all the subscriptions that you’ve got. Do you need them? (10:14)
8. Consistent Branding : Do You Have A Consistent Presence? (11:21) 
9. Updating Your Website (13:47) 
10. Level Up Your Brand : Getting A Proper Branding Guidlines (15:04)
11. Finding An Ecomm Business Buddy To Audit Each Others Business (16:51)

Link Mentioned

Unstoppable eComm Club

Shownotes

Prepare for the new financial year with my Pathway To Profit. 

These 8 key pillars are the key to your eCommerce growth for the 23/24 financial year.

In today’s episode I’ll walk you through each pillar and what you need to get in place to ensure your best year yet.

Episode Highlights

1. Profit Planning (3:13)
2. The audience (7:47)
3. Messaging (8:54)
4. Traffic Ready Website (12:57)
5. Content Creation (14:37)
6. Email (15:50)
7. Facebook advertisement (19:04)
8. Optimize & Scale (20:45)

Links Mentioned

• eComm Ignitor
• Free Facebook Group

Shownotes

Join me on the Unstoppable eCommerce podcast as I dive into an honest conversation with Amy Clarke, the inspiring founder of Confetti Rebels. 

In this episode, Amy fearlessly shares her business journey, unravelling the highs and lows she encountered along the way.

Get ready for some real talk about the realities of being in business, as Amy sheds light on the challenges and obstacles eCommerce entrepreneurs face. From the rollercoaster ride to the hard-hitting truths, discover the valuable lessons Amy has learned and gain insights that will inspire and empower you on your own eCommerce journey. 

Episode Highlights

1. What is “Confetti Rebels” (2:36)?
2. How did Amy  get into the clothing business? (3:37)
3. The benefit of having a big community in social media (6:31)
4. A beginner’s guide to growing your business (9:26)
5. Creating consistent content (17:18)
6. Learning things yourself, investing in oneself (35:18)

Links Mentioned

• Confetti Rebels Website
• Confetti Rebels Instagram
• Confetti Rebels TikTok
• Klaviyo Email Software 

Shownotes

The oppressive status quo is something Louise refuses to swallow. This mumma-bear won’t stop until she’s changed the world for her babies. With her unique self-expression, heart-centred rebelliousness, and clarity of her vision of the inclusive world we could be enjoying. It’s no wonder Louise is an inclusion & diversity coach, mentor and membership space-holder for heart-centered & socially-conscious entrepreneurs.  Louise is a Warrwa-Noongar Aboriginal woman who focuses on cultural inclusion, diversity, and equity work for entrepreneurs. 

Louise works with business owners to help you align with your values of inclusion, accessibility, equity, and diversity.

She helps you to create an open, welcoming, inclusive and safe for marginalised people.

In today’s episode we discuss how you can acknowledge your privilege, address your biases, and be a socially responsible brand. 

We discuss the difference between equity and equality and how you can be a more equitable business. 

To find out more about Louise’s upcoming membership and join the waitlist here

Episode Highlights

1. The definition of Equitable Business [02:47]
2. Two parts of racism [04:32]
3. Ways to make eCommerce inclusive [07:20]
4. Actionable steps for inclusivity [08:56]
5. Cultural Appropriation  [22:30]
6. Collaborating with Artists [26:59]
7. The Beauty of being a role model [30:10]

Links Mentioned

• Louise on Facebook
• Louise on TikTok
• Louise’s Website
• Louise on Instagram

Shownotes

Tania Jolley first suffered from mascara frustration in 2015 when her favourite mascara stopped being made. After lots of trial and error of other brands and not being able to find one that worked well she decided to create one.

Tania didn’t just go out and create yet another mascara though, she disrupted the fashion industry with Australia’s first customisable, refillable mascara. This put customers in control of what kind of brush they wanted, the mascara and even the colour of the beautiful metal case. 

In this episode Tania shares the behind the scenes of bringing a new product to market, how to develop your first prototype and even how much it costs.

Tania is passionate about sharing her entrepreneurial journey openly and honestly with others so they can see exactly what it takes to have a successful business.

Episode Highlights

1. What does Tanya sell [02:08]
2. History of Tanya’s business [04:19]
3. The nitty gritty to introduce the products [07:08]
4. Disrupting the industry [10:50]
5. 4 years experience in the Industry  [20:16]
6. Knowledge is Power [22:22]
7. Doubts and regrets [23:40]

Links mentioned

• Enrol in eComm Ignitor
• Lashes of change website
• Lashes of change Instagram
• Lashes of change Facebook

Shownotes

Yotpo research shows that 84% of consumers are more likely to buy from a brand whose values align with their own — for Gen Z, that number is over 90%. (AMIE) 

So do you know what your brand values are?

If you do, are you telling your community enough?

Today’s episode is a quick reminder of how to make your brand connect with your audience and choose to purchase from you over the many other options available. 

Be sure to join me live next week for the Pathway To Profit Facebook Ad Challenge.

Episode Highlights

1. Facebook Challenge [00:40]
2. Market values research [01:54]
3. eCommerce for financial freedom [03:32]
4. Showcase sustainable practices   [05:52]
5. Ditching Plastics [07:31]
6. How to start your business [22:19]

Link Mentioned

Pathway To Profit Facebook Ad Challenge