Ep. 79 – The Highs and Lows of Being First to Market With Bronwyn Kidd

Ep. 79 – The Highs and Lows of Being First to Market With Bronwyn Kidd


In this episode I’m joined by fellow Tasmanian business woman Bronwyn Kidd. Bronwyn founded sustainable home brand SUSTOMi back in 2016. SUSTOMi was among the first to market in Australia with beeswax wraps, long before they became an eco-friendly kitchen staple.

In today’s episode Browyn generously shares with us an unfiltered look into what it was like to launch a product first, only to be followed by so many others – including Kmart and Woolworths.

She shares with us mistakes she made along the way and what she would do differently next time – like paying herself more! 

Having been stocked in over 300 stores Bronwyn knows a thing or two about wholesaling and shares her top tips for gaining and keeping wholesalers for your brand. 

She also shares how she managed to run a successful company while only working 3 days a week. #LivingTheDream

Episode Highlights

  1. How did the brand SUSTOMi started [01:48]
  2. SUSTOMi’s marketing strategy [04:51]
  3. Advice for e-commerce businesses interested in wholesaling [08:26]
  4. The biggest challenges that Browynn face along the way  [18:08]
  5. Thing to consider when building a team [22:12] 
  6. Her regrets when building her business [26:19]

Links Mentioned

Ep. 78 – How to Prepare Your Business for a Recession

Ep. 78 – How to Prepare Your Business for a Recession


Times are tough and there is a lot of uncertainty in the air. So while people are starting to tighten their purse strings how do you prepare your business and what should you be focusing on right now?

A recent survey by eCommerce review platform Yotpo found that 51% said news about the economy has them spending less.

69% of people said they were more likely to shop in store than they were a year ago.

More than half said they are spending less on electronics, home decor, clothing and accessories.

There were, however, some positives to come out of the survey with 82% of those surveyed saying they will still buy from their favourite brand. 

And more than 65% said they are willing to spend more for an item if it’s more convenient to buy. 

So in today’s episode I’m talking about how to grow your brand loyalty, generate repeat purchases and prepare your business for a potential recession.

Episode Highlights

  1. Recent eCommerce survey by Yotpo [01:49] 
  2. Building customer loyalty [03:28] 
  3. Creating an experience for yout customers [06:03] 
  4. Growing your community [09:08] 
  5. People buy from people [10:14] 
  6. How to make shopping more convenient [12:06] 

Link Mentioned

Little Tots Treasures

Little Tots Treasures

Lyndal Smith



Little Tots Treasures is a children and baby boutique specialising in quality products.

Since enrolling in eComm Ignitor Lyndal has grown both her confidence and her business.

When I first found out I was pregnant in 2020 my first purchase was from Lyndal at Little Tots Treasures. She has such a beautiful range it was hard to choose but I still remember picking a gorgeous little elephant rattle and some milestone cards to celebrate each moment.

Little Tots Treasures is designed to help you explore the world of creativity, fun and education with the little people in your life.

Little Tots Treasures is a shopping haven for those looking for the more traditional option when selecting your gifts.

Stocking a range of unique toys and gifts, Little Tots Treasures has everything from classic wooden toys, puzzles, soft toys, back to school supplies and much more. Not only will you be impressed with the quality, range and price they also make your shopping experience an enjoyable one with good old-fashioned service.

“Over the years I have wasted a bucket load of $$ on useless training. I have to say that the investment I made for eComm Ignitor was worth every cent, especially knowing that I will have lifetime access. I will be revisiting the training regularly to continue implementing and improving my strategies. If I could turn back time this would be the ONLY program I would have needed. Just DO IT and watch both your confidence and business grow.”


Lyndal has a brick and mortar store in Goondiwindi QLD and over the last few years has focused on setting up an online store which not only showcases her beautiful range but brings the same high level of customer service as her customers receive in store.

Ep. 77 – How to Thrive in a Crowded Market With Lorna DOE

Ep. 77 – How to Thrive in a Crowded Market With Lorna DOE


Today I’m joined by Lorna Doe of Anchor & Arrow. 

Lorna worked in media for over 15 years but always had an entrepreneurial spirit and loved creating things for people.

6 years ago when her friends started getting pregnant she began searching for a beautiful and practical gift. She quickly realised that a baby swaddle was an essential item in every parent’s household, and something they rarely leave the house without.

Lorna began designing her own patterns and spent countless months sourcing the most beautiful organic bamboo cotton. After lots of quality testing and TLC, she turned her designs into baby swaddles which she gifted to all her friends. 

Her friends loved them and were soon wanting to buy them for their friends too! That’s when she realised how passionate she was about creating beautiful products for parents and Anchor and Arrow was born.

Today we discuss the last 6 years of growth and how she now has a warehouse, a team of 6 staff and a brick and mortar store with another location on the way.

We chat about how she approaches her marketing and what she does to stand out in a crowded market.

Lorna is so generous with sharing her knowledge of what it takes to have a successful eCommerce business.

Episode Highlights

  1. How Anchor & Arrow started [3:35 ]
  2. Critical point on how she started the business [8:23]
  3. How Anchor & Arrow first started their marketing [12:26]
  4. Anchor & Arrow’s popular tiktok video [16:29]
  5. The Anchor & Arrow Team [20:44]
  6. The next step for Anchor & Arrow[30:58]

Links Mentioned


When to move to Shopify 2.0

When to move to Shopify 2.0

By now you may have heard about Shopify 2.0 and are beginning to realise that it isn’t just a passing fad. You still might not understand what all the hype is about though so let me take you through it!

Shopify 2.0 refers to updated Shopify themes which now have more functionality, are easier to build and more flexible making them easier to customise.

The BIG advantages of Shopify 2.0

Shopify 2.0 Sections

In a Shopify 1.0 Theme (what they are calling themes pre-2.0) you might find that you had lots of sections on your homepage you could turn on and off but none, or almost none on other pages like categories, product pages, cart page etc. This meant you had to choose your theme super carefully as your layouts were really predetermined. Depending on your theme you were likely to not be able to move these sections around either.

With a Shopify 2.0 Theme you have lots of different sections available throughout all the different content types, content pages, homepage, product pages – everywhere. Even better you can customise or changes options on each section and change its position (some limitations may apply depending on the theme) so you can get the exact look you are after!

Creating duplicate templates (just a fancy word for layouts) is also a breeze in 2.0 it literally happens with the click of a button.

Faster load times

There has been a streamlining as part of the development of Shopify 2.0 with the new technology comes what we think really is considerably quicker page load times! It is agreed upon by everyone we know that has made the leap from 1.0 to 2.0 that the page load times are a lot quicker.

Easier app integration

Most apps (if they are even required) can be installed in your theme by clicking a button. What makes it even better is once the apps are installed as part of your theme you get app sections. This means that just like the other sections already included in your theme you can adjust settings and locate them pretty much anywhere you like! Trust us – it’s super easy!
Even better though is many apps are now unnecessary as what we were trying to achieve with them is now available natively through 2.0.

Shopify 2.0 app integration

Metafields integration

I love metafields! They are an absolute GIFT when it comes to large product ranges allowing you to easily categorising things, easily update product content or have a brilliant selection of filters.

Metafields are now seamlessly integrated into Shopify 2.0 themes and depending on your theme you can use them in some pretty epic ways. You can create some awesome store filters removing the need for a separate app to do this and so much more!

So how do you know if you are ready to make the switch to Shopify 2.0?

Let me first start with if it ain’t broke don’t fix it – a rule I learned very early on building websites. If you have a Shopify 1.0 store that is working like a dream, converting well and lightening fast you have at this stage no reason to switch across! Shopify have said that upgrading isn’t mandatory.

Some of the things to keep an eye on that indicate you might need to make the decision to move across to a Shopify 2.0 Theme:

Site Speed

Your site is slow, pages take ages to load and you have time to make a cup of coffee when you hit the checkout button!

Lots of Apps

Apps, apps everywhere – if you have lot of apps installed on your site to make it look or behave in a certain way this is not only likely to be costing you lots of money but is probably contributing to a slow site speed. By carefully choosing a Shopify 2.0 theme you are likely to eliminate the need for a lot of these extra apps. This means that the paid apps you remove will save you money and may even “pay” for your theme purchase.

Developer Costs

If you are spending lots of money for custom coding by developers to make your site look or behave a certain way, or to update your site contents on a regular basis it may be time to switch. We love developers, especially when we need something done a certain way once or twice. But we hate the thought of you having to pay $100’s of dollars regularly to update your own site. This also comes into play if you want control over all aspects of your site. Shopify 2.0 is awesome for this.

Latest Features

If you want the latest features like video’s in your product pages but located in a certain position. You want a heading but in a specific spot not right at the top of the page. Hello sections! We promise sections will be your best friend!

App Support

You may start to find that the apps you want to use are not fully compatible with your Shopify 1.0 site. As more and more apps and themes are being developed specifically for Shopify 2.0 and as developers focus on this, support and updates for Shopify 1.0 themes and apps will start to diminish and this means you may begin to run into difficulties with compatibility and future feature and security upgrades.

Hopefully this helps you decide if and when to make the switch to Shopify 2.0. Although there are a few free Shopify 2.0 themes available I recommend investing in a paid theme as they offer far more customisation and functionality which saves money in the long run by not needing apps. Be sure to do a free trial of an app first and ensure you like the layouts you can create and the functionality it provides before you purchase it.

Written By

Sarah Lovison

Sarah runs 3 online stores of her own in the health and fitness space and is the founder of Site Unicorn.

With over 7 years in real world eCommerce web design Sarah specialises in Shopify web development and ensuring your Shopify store is converting at it’s best.

Sarah is a trail runner and dog lover and when she’s not behind the computer you can find her clocking up the kms.

Ep. 76 – How Anna Van Dijk grew Lunchbox Mini from 20 monthly orders to 1,000

Ep. 76 – How Anna Van Dijk grew Lunchbox Mini from 20 monthly orders to 1,000


Anna Van Dijk bought Lunchbox Mini in 2018 after seeing an ad on Gumtree. They were averaging 20 sales a month and their entire stock fit in the boot of her car. 4 years on Anna has grown the business to 1,000 sales a month, outgrown her house and moved into a warehouse and has a team of 3. In today’s episode I chat with Anna about how she jumped head first into learning and what she’s done to grow the business to where it is today. 

Anna Van Dijk is a mum of two and owner of the online lunchbox store, Lunchbox Mini.

In 2018, after being a SAHM for 7 years, Anna stumbled across this small, home-run business for sale. She had no retail or sales experience, but loved cooking, baking, experimenting in the kitchen, and loved the idea of having a business she could run from home around her family. At the time, Lunchbox Mini had a small social media following and was turning over an average of 20 sales a month. Fast forward four years and Lunchbox Mini now has more than 45,000 followers on facebook, 35,000 on instagram, and has a highly engaged facebook group of more than 12,000 lunchbox packing mums. After outgrowing her spare bedroom, living room and garage, the business moved into its very own warehouse space in 2021 where it employs three staff and fulfills more than 1,000 orders every month.

Anna’s passion is making the job of packing lunches as easy, as organised, as efficient as possible for busy mums. And even more, she wants you to feel proud about the lunches you’re packing! With the help of her video tours, facebook lives, instagram stories and reels, Anna has been positioned herself as the industry leader in all things lunchboxes.

Who is Lunchbox Mini?

Lunchbox Mini is the home of easier, better, more organised lunches. Our range of high quality, on-trend lunchboxes, snack boxes, lunch bags, drink bottles & more will have you feeling more proud, more inspired, more in love with lunchtimes!

Episode Highlights

  1. What did she look for when starting the start up [01:58]
  2. What did she learn along the way [05:53] 
  3. People buy from people [08:01] 
  4. How she formed a community and marketing plans [09:17]

Links Mentioned

Ep. 75 – Creating a fashion label and a movement with Faye Tan of Mama Movement

Ep. 75 – Creating a fashion label and a movement with Faye Tan of Mama Movement


Faye Tan is the mama behind Mama Movement. 

Faye, like so many women, has previously felt ashamed of her body, and has been guilty of mistreating her body instead of appreciating it for all the amazing things it has done.

She then discovered a female fitness community where STRONG was the goal, not SKINNY. Since then she has been on a journey to learn about health, nutrition and of course, about movement.

With Mama Movement Faye is on a mission to spread a message of BODY POSITIVITY, and to create SUSTAINABLE, COLOURFUL and HIGH PERFORMANCE activewear that brings a little bit of JOY every time you put them on! 

In today’s episode I chat with Faye about the behind the scenes of her business, how she collaborates with artists to licence their designs and how she balances creating a movement with selling a fashion brand.


Episode Highlights

  1. How did the Mama movement start? [1:49 ]
  2. On taking risks and doing things that you love [3:20]
  3. How empowering and celebrating women has always been her passion [3:54]
  4. Their company’s goal is to help connect to customers through body positivity [4:42]
  5. Understanding what the brand is going to stand for is crucial to every business [6:13]
  6. The value of reaching out to people who’d help her grow her community and brand [12:35]
  7. You have to keep the constant growth and revenue and try to balance getting that profit margin [14:55]
  8. How does she decide what to bring out next? [17:11]
  9. Mama movement’s collaboration process and how they partner with talented designers [20:15]
  10. How does she effectively sell her products while still being able to send a valuable message to her customers? [24:25]

Links Mentioned

Ep. 74 – Recognising + Overcoming Burnout with Dr Amy Imms

Ep. 74 – Recognising + Overcoming Burnout with Dr Amy Imms


In this episode I’m joined by fellow Tasmanian Dr Amy Imms to help us recognise and overcome burnout. 

Dr Amy Imms is a medical doctor, founder of The Burnout Project, author of ‘Burnout: your first ten steps’, and mother of 5, yes five! 

Since her own experience of the overwhelm and isolation of burnout  in 2016, Amy made it her mission to provide the support and resources to others that she couldn’t find for herself. 

Amy wants everyone with burnout to know: you are not weak, you are not a failure, this is not your fault, and there is something you can do about it.

Amy is a graduate of Utas, and spent her early career at the Royal Hobart Hospital and working as a trainee GP in the greater Hobart area. Since her own experience of burnout in 2016, she has been raising awareness of burnout and assisting individuals and organisations to prevent and manage burnout well so that employees can have fulfilling and sustainable careers. Amy assists individuals through burnout counselling, online courses, and support groups. She works with a large range of organisations to address their needs, anywhere from one-off workshops to comprehensive assistance for both staff and management in creating wellbeing strategies and mitigating risk factors. 

Episode Highlights

  1. How can one define burnout? [2:02]
  2. How can a person detect if they’re heading towards burnout? [4:03]
  3. Assess if you’re feeling tired all the time [4:59]
  4. Experiencing emotional detachment is another sign of burnout [5:12]
  5. Reduced professional efficacy in the workplace can also lead to burnout [5:35]
  6. Strategies to use when you’re approaching or if you have reached that burnout point [6:16]
  7. How can business owners prevent burnout from happening? [9:50]
  8. Start training your brain to respond differently to circumstances by paying attention to the present moment [15:19]
  9. There’s no perfect work-life balance, and you can’t do everything simultaneously [22:38]

Links Mentioned

This episode discusses self harm. If this has raised any concerns for you, I encourage you to connect with Lifeline in the way you feel most comfortable. You can phone Lifeline to speak to a Crisis Supporter on 13 11 14 (24 hours/7 days), text 0477 131 114 (24 hours a day, 7 days a week) or chat to Lifeline online at www.lifeline.org.au (24/7).


Ep. 73 – Lessons from 16 years in fashion with Katie Perry

Ep. 73 – Lessons from 16 years in fashion with Katie Perry


The REAL Katie Perry Fashion runs through Katie’s blood. Her great grandfather was a wool merchant and her mother worked closely with the Benetton brothers. The designer Katie Perry could be described as a citizen of the world: living in Asia, Europe and South Africa before settling in Sydney. Katie built her own experience in the industry working as a stylist, manager and buyer for stores including Brown’s, Oroton and David Jones. Katie launched her own fashion label in 2006 and has clothed thousands of women in her sustainable , stylish , and travel-friendly signature line. 16 years in the fashion Industry has meant many challenges. She is now juggling her career with a active 3 year old , sassy 6 year old and a demanding and slightly anxious dog and being a wife.

Katie Perry was established in late 2006, to meet the growing need for women’s wear that mixes style with comfort and – luxurious style throughout the day. Its about making a woman feel more. More confident. More comfortable and More stylish Women around the world have commented on the fabric and feel. Katie Perry transcends fashion at work and fashion at play, and targets the 28-50+ year old woman demanding fashion, style, quality and comfort. A key to Katie’s collection has always been about how women feel and this has cemented her use of soft jersey in her collections. Comfort is so often aligned with clothes that have poor cut or are un-inspiring in style. This is something Katie Perry is changing. All the clothes are designed and made exclusively in Australia. Keeping business local ensures the highest quality goes into every step of the process. With a focus on sustainability -All merino and modal fabric are knitted and dyed in Melbourne . Recently partnered with greenspark to work together on Unicef projects including saving plastic bottles from the ocean and planting trees.

In this episode Katie shares what she has learned from running her own Fashion label, and the changes she has seen over that time having started before Instagram even existed! 

Episode Highlights

  1. What is Katie Perry the Label all about? [2:04]
  2. Your business success starts with your mindset. It’s your asset [9:30]
  3. What are the significant changes that she has seen over time? [13:34]
  4. The love-hate relationship she had with social media promotions [16:55]
  5. When starting, it’s important to build relationships with other business-minded individuals. Collaborate instead of competing. [22:50]
  6. What’s Katie’s take on building a sustainable business? [25:04]
  7. Try to look for all the aspects of your business and navigate where you can be more sustainable [26:57]
  8. What are the most effective marketing tools for bringing in sales? [35:18]
  9. 9. What advice can she give people who want to start their clothing labels? [37:11]