Ep. 85 – Facebook Audiences: What’s working in 2023


One of the most powerful aspects of Facebook advertising is the audience targeting options it allows. However when Apple launched its iOS14.5+ updates Facebook ads got shaken up and business owners and marketers had to adapt. 

Now that the dust has settled on the changes and it’s become the new norm I wanted to share what’s working right now with Facebook audiences. 

I’m sharing the targeting options that are available right now, what you can do to adapt your targeting and which audiences are working best right now for my agency clients.

Episode Highlights

  1. Social Networking Sites tracking [03:05]
  2. The Different Audiences and the Effects [03:26]
  3. To build Interest Profile [06:50]
  4. The Power of look-a- like audience [08:10]
eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.