Ep. 64 – What to Consider When Starting an Online Store


Now’s the best time to build your eCommerce! Take it from me, your eCommerce aficionado. As for me, I am currently setting up four new online stores, to be exact. I know it’s quite a number, but trust me, I am now a pro at juggling. And what I want to share with you today are the common things that you need to consider for each of these brands. I’ll take you to some of the options that I have got, what things I am using, and strategies that I am doing. So buckle up and let’s jump straight in!


Episode Highlights

  1. The first thing you need to consider is that there are a whole range of eCommerce business models. [3:40]
  2. The beauty of drop-shipping [3:47]
  3. What is print-on-demand? [4:46]
  4. Wholesaling other people’s products [5:58]
  5. Shopify is very user-friendly and a very robust platform that will grow with you [8:40]
  6. When you’re thinking of a name, get one that communicates what you sell [10:40]
  7. Branding is so important in starting a business [11:38]
  8. Always have a pre-sale first to build an audience [14:06]

Links Mentioned

eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.