Ep. 59 – How to Get Your Customers to Spend More


So people are coming to your website, they’re finally buying, and your conversion rate is looking good. But how do you get those people to start spending more? In today’s episode, I’m going to give you seven strategies that you can use to increase the average order value, or the amount that each customer spends in your online store. This will help you increase your monthly revenue without the need for any extra traffic. Let’s dive in!


Episode Highlights

  1. How do you encourage your customers to spend more? [2:05]
  2. Bundle your products; they’re a great way to encourage customers [2:15].
  3. Offering bigger quantities [4:04].
  4. Recommend additional products [5:02]
  5. Upsell your customers, think about your perfect add-on [6:21]
  6. Give people the chance to add something to their order [10:09]
  7. Play around with tweaking and increasing the free shipping threshold. [11:37]
  8. Clearly state that free shipping threshold on your website and gamify it [12:40].

Link Mentioned

eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.