Ep. 43 – The Christmas Ham Episode


In today’s episode, we are discussing a recent post on Facebook that went viral, and we are discussing why—sometimes—all publicity is not good publicity. BUT! We are talking about how this fits in with our brand new marketing funnel and how you can use this to sell more on your online store.

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.


Episode Highlights

  1. About Bras N Things’ viral Facebook post [00:55]
    1. Some of the comments that we found hilarious [02:50]
    2. The post’s reach versus its impact on the brand’s organic social [06:00]
  2. How to overcome IOS changes and retarget people:
    1. Build an audience by getting people to self-select themselves [07:42]
    2. Put out a highly engaging post that is only relevant to that audience [07:50]
  3. Engagement is great but it needs to be the right engagement [10:38]
  4. Run an engagement ad that is not a sales post [12:05]
  5. The challenge of creating relevant posts that only attract the right audience [14:28]
  6. Test your content organically before putting it out as a paid ad [17:55]
    1. Identify whether people are problem aware, problem unaware, solution aware, or solution unaware [18:25]
  7. Our advice on creating clever and funny posts [21:08]


Links Mentioned


eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.