Ep. 41 – Will Facebook Ads work for me?


In today’s episode, we are talking about Facebook Ads and we‘re answering the question, are they going to work for you? We know that Facebook Ads can get big results but—and this is a big BUT—there are some non-negotiable ingredients and elements that your business needs in order for Facebook ads to work for you. 

So we’re going to go through those, and you can use them as a bit of a lens and a filter to see if you’re ready for Facebook ads to grow your business.

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

Episode Highlights

  1. What you need before considering Facebook ads:
    1. An amazing product that people want to buy [01:22]
    2. A traffic-ready website [02:52]
    3. Good user experience [03:55]
  2. Your Facebook ad campaign should be part of an integrated and holistic business approach [04:45]
    1. You can use Facebook ads to grow your email list [06:22]
    2. Consistent messaging is key [08:05]
  3. Have realistic expectations when it comes to Facebook ads because it takes time and data to work out what your audience is interested in [09:58]
  4. What Facebook ads really are [13:12]
  5. Why you should get someone else to look at your ad copy [15:28]

Links Mentioned

eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.