Ep. 38 – Is Black Friday Dead?

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In today’s episode, we are talking all about quarter four and how in the past Black Friday has been a record sales date on the eCommerce calendar, but why we’re actually predicting this year might be a little different and why we’re actually recommending against Black Friday. So keep listening to see why this is and what we are suggesting instead.

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

Episode Highlights

  1. About Black Friday [01:00]
    1. How our clients have fared during this Q4 holiday [01:32]
    2. Some stats from Q4 of 2018 [02:28]
  2. Our predictions and recommendations for this year [04:28]
    1. Why Black Friday has always been a thing [06:32]
    2. More people are going to be shopping online than ever for Christmas [08:10]
    3. Why it’s better host a sale in October or the start of November [10:05]
      1. On calling it a Black Friday sale [11:25]
      2. On naming the sale in a way that’s relevant to the brand [11:55]
  3. Why you should only have up to 2 sales/promotions a year [12:55]
    1. The difference between a promotion and a sale [14:20]
  4. Communication is key [15:35]
    1. What to do if you have an autoresponder email setup [17:52]
    2. If you put “last sale for the year” in your messaging, don’t give in to the temptation of hosting another sale after that one [19:38]
  5. Some examples of promotions you can do around Q4 [20:10]

Links Mentioned

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Binge Listen

Ep. 36 – The Best (And Hardest) Time to Run an eCommerce Store

Ep. 36 – The Best (And Hardest) Time to Run an eCommerce Store

In this episode, we talk about the importance of taking time for yourself, sharing some personal anecdotes on mental health issues and stress management. We also share tips and tricks so that you can keep being your best self. Learn to manage your business instead of letting it manage you.