Ep. 34 – Bricks & Mortar to Online Store With Karen Wagner From Verde


The key takeaway from this episode is that there’s always a way to make things work if you are willing to adapt.

Today, we chat with Karen Wagner, the founder of Verde. She is one of our Ignitor students who later became one of our clients. Verde is a brick-and-mortar store based in West Hobart, but because of the pandemic, Karen had to ramp up her store’s online presence. 

Karen tells us how she navigated Verde’s transition into an online store and the challenge of having a myriad of products. We talk about the advantages of identifying key products and selling unbranded products, highlighting the importance of constantly testing, measuring, and tweaking your website.

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.


Episode Highlights

  1. What makes Verde different [01:18]
  2. Its transition from a brick-and-mortar store to an online one [04:48]
  3. On going from the Tasmanian market to a National presence [08:56]
    1. The 13 broccoli method [09:30]
    2. How Facebook ads drove sales for the physical store [10:42]
    3. Use social media to put yourself behind your brand [13:05]
  4. On developing gin kits [18:52]
  5. Find people who can help you [23:06]
  6. Karen’s plan to expand the gin kits [28:33]
  7. How the Ignitor program helped her in her journey [34:38]



eCommerce Facebook ad challenge

About Karyn Parkinson

Karyn (“with a Y!”) is an eCommerce marketing specialist with a knack for high-converting Facebook ad funnels and website optimisation. Through her eCommerce marketing agency and on-the-pulse training programs, Karyn’s helped hundreds of eCommerce store owners across the globe boost profits, generate more revenue, and achieve an ad-spend ROI of their dreams.